Experience

MES, Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Global Marketing Analyst

  • Dec 2021 - Present

• Global Marketing Analyst

  • Aug 2019 - Dec 2021



EPiQ Animal Health

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2019 - Jul 2019

  To develop, establish and maintain marketing strategies to meet organizational objectives. To develop, establish and maintain marketing strategies to meet organizational objectives.



Lane Bryant

• United States
• Retail
• 700 & Above Employee

• Email Marketing Specialist

  • Jan 2018 - Jan 2019

  • Responsible for the success, accuracy, and timeliness of email marketing programs. • Design, develop and execute email marketing campaigns • Provide web analytic reporting through Oracle & Adobe Omniture to identify patterns, trends and opportunities • Partner with brand management to align on seasonal programs • Report on web analytics and provide directional guidance to improve engagement • Act as the subject matter expert in email deployment and production systems available to LB. Work to optimize the email production process to streamline time management and efficiency. Show less



Ohio Power Tool

• United States
• Retail Building Materials and Garden Equipment
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2016 - Jan 2018

  • Plan social media campaigns and provide management with social strategies • Conduct market study’s & end-user surveys • Develop marketing programs and provide quarterly insights • Pull reporting from Google Analytics to search for trends and opportunities • Develop email marketing strategies and monitor ROI • Manage digital marketing project workflow • Turn web traffic intelligence into promotions, social campaigns and email marketing • Responsible for new product launch and market awareness • Manage Google AdWords and Bing campaigns • Plan, monitor and execute SEO strategies Show less



EXPRESS

• United States
• Retail
• 700 & Above Employee

• Sourcing Coordinator

  • Nov 2015 - Nov 2016

  • Manage multiple product categories • Support cross functional groups • Research & gather market data to support business strategies • Translate market intelligence to new opportunities to support product category goals • Develop strategic plans to build brand awareness and increase profitability • Team innovation task manager – Drive new product and material innovations • Partner with visual teams ensure proper display of product for upcoming floorsets • Work with production factories on projecting and managing monthly capacities Show less



Franklin International

• United States
• Chemical Manufacturing
• 100 - 200 Employee

• Product Marketing Manager

  • Mar 2007 - Nov 2015

  • Evaluate and test new methods to streamline operational procedures, improve the application/use of our products and our ability to respond to a dynamic business environment. • Lead key marketing brand initiatives and ensure positive outcome • Develop and execute all product category marketing plans • Provide ROI analysis and directional support • Build marketing programs for leading retailors such as Lowes, Home Depot & Menards • Use Nielsen data to support new packaging and brand strategies • Create and develop new packaging, POS materials and other marketing support materials • Conduct and lead market research studies to propose new promotional ideas, SKU rationalization, pricing updates and competitive landscape updates • Travel internationally/domestically to visit vendors and conduct quality audits, price negotiations and future projects Show less