Sergey Yurkov

Head of User Acquisition at Cleverside
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Contact Information
us****@****om
(386) 825-5501
Location
Batumi, Ajaria, Georgia, GE
Languages
  • English Professional working proficiency
  • Russian Native or bilingual proficiency

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Natallia Shliapkina

I had the pleasure of working with Sergey. When I joined Cleverside Sergey became head of user acquisition, and I can confidently say that he is one of the best team leads/heads I have ever worked with. Not only is he an excellent communicator, but he is also incredibly skilled at structuring and building processes that drive results. Sergey is a great motivator, always pushing his team to achieve their best and holding them accountable for their work. He has a keen eye for detail and is always looking for ways to improve the team's performance. If you're looking for a leader who can take your user acquisition efforts to the next level, I highly recommend Sergey . He is a true asset to any organization and I feel lucky to have had the opportunity to work with him.

Gennadiy Plyatner

Sergey is a professional specialist. He has excellent skills in advertising apps for any market. He knows how to work with large budgets and different KPI. Sergey showed excellent results in Unity and other video networks. He taught other UA managers and shared his experience. Sergey has excellent softskills. He quickly and easily joined the team and accepted the company's values.

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Credentials

  • Ad Monetization: Theory And Practice
    Edvice
    Feb, 2023
    - Nov, 2024
  • Game Analytics: From Basics To Advanced Strategies
    devtodev
    Jun, 2022
    - Nov, 2024
  • Hyper-Casual Games
    devtodev
    Jan, 2021
    - Nov, 2024
  • Mobile Game Marketing
    devtodev
    Dec, 2020
    - Nov, 2024
  • Introduction to Game Development
    devtodev
    Nov, 2020
    - Nov, 2024
  • Web Analytics: Growth Points & Marketing Channel Performance Evaluation
    IT Academy
    Jan, 2020
    - Nov, 2024
  • Introduction to Software Product Management
    University of Alberta
    Oct, 2017
    - Nov, 2024
  • Software Processes and Agile Practices
    University of Alberta
    Oct, 2017
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google
    Jan, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Dec, 2019
    - Nov, 2024
  • Web Analytics Yandex.Metrika
    Yandex
    Dec, 2019
    - Nov, 2024

Experience

    • Cyprus
    • Mobile Gaming Apps
    • 1 - 100 Employee
    • Head of User Acquisition
      • Jan 2022 - Present

      Responsibilities:- Promoting casual games from different categories.- Planning and execution of UA department strategy.- Full-cycle of launching and management of advertising campaigns in Facebook Ads, TikTok Ads, Snapchat Ads, AppLovin, IronSource, Unity, Mintegral, Google Ads platforms.- Collaboration with the Product, Dev, Content, Motion Designers teams and personal managers.- Reporting.- Hiring, training, onboarding of new teammates.

    • User Acquisition Manager - Facebook, AppLovin, IronSource, Unity, Google
      • Jun 2021 - Jan 2022

      Responsibilities: - Promoting casual games from different categories.- Full-cycle of launching and management of advertising campaigns in Facebook Ads, AppLovin, IronSource, Unity, Google Ads platforms.- Analysis and optimization according KPI. - Generation of hypotheses and experiments.- Media-planning and Strategy development.- Collaboration with the Dev, Motion Designers teams and personal managers.- Reporting.- Training of junior specialists.

    • Belarus
    • Software Development
    • 1 - 100 Employee
    • User Acquisition Manager - Unity, IronSource, Google, Facebook
      • Apr 2020 - Apr 2021

      Responsibilities: - Promoting mobile games and applications from different categories: Entertainment, Utilities, Horoscopes, Navigation. - Full-cycle of launching and management of advertising campaigns in Facebook Ads, Google Ads, Unity, IronSource platforms. - Buying traffic for different application monetization: subscriptions, ads, in-apps, mix. - Analysis and optimization according KPI. - Generation of hypotheses and experiments. - Media-planning and Strategy development. - Interaction with Dev, Motion Designers departments and personal managers. - Reporting. - Training of junior specialists. Show less

    • United States
    • Retail Art Supplies
    • 1 - 100 Employee
    • Digital Marketing Specialist - Facebook, Pinterest
      • Feb 2019 - Mar 2020

      Responsibilities: - Launching campaigns with diferrent objectives. - Testing different creatives formats. - Launch A/B Tests. - Horizontal and Vertical Scaling. - Working with different types of audiences (Cold, Warm, Hot, Existent). - Working with Retargeting, Cross-Sell, Catalog campaigns. - Analysis and optimization campaigns according KPI. - Reporting. - Generation of hypotheses and experiments. - Media-planning and Strategy development. - Interaction with the creative and copywriting department. Show less

    • Media Buyer
      • Oct 2017 - Jan 2019

      Work with different verticals for Europe, Asia, CIS. Work with different verticals for Europe, Asia, CIS.

    • Digital Marketing Specialist
      • Oct 2017 - Jan 2019

      Promotion of Small and Medium Businesses. Promotion of Small and Medium Businesses.

Education

  • Moscow State University of Technology and Management
    Bachelor's degree, Economics
    2011 - 2015

Community

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