Sergey Yurkov
Head of User Acquisition at Cleverside- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
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Bio
Natallia Shliapkina
I had the pleasure of working with Sergey. When I joined Cleverside Sergey became head of user acquisition, and I can confidently say that he is one of the best team leads/heads I have ever worked with. Not only is he an excellent communicator, but he is also incredibly skilled at structuring and building processes that drive results. Sergey is a great motivator, always pushing his team to achieve their best and holding them accountable for their work. He has a keen eye for detail and is always looking for ways to improve the team's performance. If you're looking for a leader who can take your user acquisition efforts to the next level, I highly recommend Sergey . He is a true asset to any organization and I feel lucky to have had the opportunity to work with him.
Gennadiy Plyatner
Sergey is a professional specialist. He has excellent skills in advertising apps for any market. He knows how to work with large budgets and different KPI. Sergey showed excellent results in Unity and other video networks. He taught other UA managers and shared his experience. Sergey has excellent softskills. He quickly and easily joined the team and accepted the company's values.
Natallia Shliapkina
I had the pleasure of working with Sergey. When I joined Cleverside Sergey became head of user acquisition, and I can confidently say that he is one of the best team leads/heads I have ever worked with. Not only is he an excellent communicator, but he is also incredibly skilled at structuring and building processes that drive results. Sergey is a great motivator, always pushing his team to achieve their best and holding them accountable for their work. He has a keen eye for detail and is always looking for ways to improve the team's performance. If you're looking for a leader who can take your user acquisition efforts to the next level, I highly recommend Sergey . He is a true asset to any organization and I feel lucky to have had the opportunity to work with him.
Gennadiy Plyatner
Sergey is a professional specialist. He has excellent skills in advertising apps for any market. He knows how to work with large budgets and different KPI. Sergey showed excellent results in Unity and other video networks. He taught other UA managers and shared his experience. Sergey has excellent softskills. He quickly and easily joined the team and accepted the company's values.
Natallia Shliapkina
I had the pleasure of working with Sergey. When I joined Cleverside Sergey became head of user acquisition, and I can confidently say that he is one of the best team leads/heads I have ever worked with. Not only is he an excellent communicator, but he is also incredibly skilled at structuring and building processes that drive results. Sergey is a great motivator, always pushing his team to achieve their best and holding them accountable for their work. He has a keen eye for detail and is always looking for ways to improve the team's performance. If you're looking for a leader who can take your user acquisition efforts to the next level, I highly recommend Sergey . He is a true asset to any organization and I feel lucky to have had the opportunity to work with him.
Gennadiy Plyatner
Sergey is a professional specialist. He has excellent skills in advertising apps for any market. He knows how to work with large budgets and different KPI. Sergey showed excellent results in Unity and other video networks. He taught other UA managers and shared his experience. Sergey has excellent softskills. He quickly and easily joined the team and accepted the company's values.
Natallia Shliapkina
I had the pleasure of working with Sergey. When I joined Cleverside Sergey became head of user acquisition, and I can confidently say that he is one of the best team leads/heads I have ever worked with. Not only is he an excellent communicator, but he is also incredibly skilled at structuring and building processes that drive results. Sergey is a great motivator, always pushing his team to achieve their best and holding them accountable for their work. He has a keen eye for detail and is always looking for ways to improve the team's performance. If you're looking for a leader who can take your user acquisition efforts to the next level, I highly recommend Sergey . He is a true asset to any organization and I feel lucky to have had the opportunity to work with him.
Gennadiy Plyatner
Sergey is a professional specialist. He has excellent skills in advertising apps for any market. He knows how to work with large budgets and different KPI. Sergey showed excellent results in Unity and other video networks. He taught other UA managers and shared his experience. Sergey has excellent softskills. He quickly and easily joined the team and accepted the company's values.
Credentials
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Ad Monetization: Theory And Practice
EdviceFeb, 2023- Nov, 2024 -
Game Analytics: From Basics To Advanced Strategies
devtodevJun, 2022- Nov, 2024 -
Hyper-Casual Games
devtodevJan, 2021- Nov, 2024 -
Mobile Game Marketing
devtodevDec, 2020- Nov, 2024 -
Introduction to Game Development
devtodevNov, 2020- Nov, 2024 -
Web Analytics: Growth Points & Marketing Channel Performance Evaluation
IT AcademyJan, 2020- Nov, 2024 -
Introduction to Software Product Management
University of AlbertaOct, 2017- Nov, 2024 -
Software Processes and Agile Practices
University of AlbertaOct, 2017- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleJan, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2019- Nov, 2024 -
Web Analytics Yandex.Metrika
YandexDec, 2019- Nov, 2024
Experience
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Cleverside
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Cyprus
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Mobile Gaming Apps
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1 - 100 Employee
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Head of User Acquisition
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Jan 2022 - Present
Responsibilities:- Promoting casual games from different categories.- Planning and execution of UA department strategy.- Full-cycle of launching and management of advertising campaigns in Facebook Ads, TikTok Ads, Snapchat Ads, AppLovin, IronSource, Unity, Mintegral, Google Ads platforms.- Collaboration with the Product, Dev, Content, Motion Designers teams and personal managers.- Reporting.- Hiring, training, onboarding of new teammates.
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User Acquisition Manager - Facebook, AppLovin, IronSource, Unity, Google
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Jun 2021 - Jan 2022
Responsibilities: - Promoting casual games from different categories.- Full-cycle of launching and management of advertising campaigns in Facebook Ads, AppLovin, IronSource, Unity, Google Ads platforms.- Analysis and optimization according KPI. - Generation of hypotheses and experiments.- Media-planning and Strategy development.- Collaboration with the Dev, Motion Designers teams and personal managers.- Reporting.- Training of junior specialists.
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Wowmaking
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Belarus
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Software Development
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1 - 100 Employee
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User Acquisition Manager - Unity, IronSource, Google, Facebook
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Apr 2020 - Apr 2021
Responsibilities: - Promoting mobile games and applications from different categories: Entertainment, Utilities, Horoscopes, Navigation. - Full-cycle of launching and management of advertising campaigns in Facebook Ads, Google Ads, Unity, IronSource platforms. - Buying traffic for different application monetization: subscriptions, ads, in-apps, mix. - Analysis and optimization according KPI. - Generation of hypotheses and experiments. - Media-planning and Strategy development. - Interaction with Dev, Motion Designers departments and personal managers. - Reporting. - Training of junior specialists. Show less
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Arteza
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United States
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Retail Art Supplies
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1 - 100 Employee
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Digital Marketing Specialist - Facebook, Pinterest
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Feb 2019 - Mar 2020
Responsibilities: - Launching campaigns with diferrent objectives. - Testing different creatives formats. - Launch A/B Tests. - Horizontal and Vertical Scaling. - Working with different types of audiences (Cold, Warm, Hot, Existent). - Working with Retargeting, Cross-Sell, Catalog campaigns. - Analysis and optimization campaigns according KPI. - Reporting. - Generation of hypotheses and experiments. - Media-planning and Strategy development. - Interaction with the creative and copywriting department. Show less
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Media Buyer
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Oct 2017 - Jan 2019
Work with different verticals for Europe, Asia, CIS. Work with different verticals for Europe, Asia, CIS.
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Digital Marketing Specialist
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Oct 2017 - Jan 2019
Promotion of Small and Medium Businesses. Promotion of Small and Medium Businesses.
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Education
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Moscow State University of Technology and Management
Bachelor's degree, Economics