Yvonne Tseng
Designer at Winter Design Studio- Claim this Profile
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Mandarin Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Experience
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Winter Design Studio
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United States
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Design Services
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1 - 100 Employee
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Designer
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Jan 2020 - Present
Conceptualized, designed, and prototyped packaging designs, created mechanicals, directed photoshoots, and managed beauty and skincare brands under Sephora, Ulta, and international stores. Designed across brand touch points such as digital assets for DTC websites, email blasts, social media posts, merchandising displays, and billboards. Brands include: Florence by Mills, Olga Lorencin, Half Magic, Saint Jane, Valde, Favorite Daughter, and others.Designed rose containers and greeting cards for Roseshire based on franchises and characters from Disney, Warner Brothers, and Universal Studios. Managed projects, directed junior designers, and brainstormed launches with clients.Crafted and illustrated wine labels for The Wine Group released in Whole Foods, Sprouts, Target, and others. Show less
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Contract Designer
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Aug 2019 - Jan 2020
Created style guides and designed assets for Netflix consumer products.
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Meaningful Works
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Portugal
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Professional Training and Coaching
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1 - 100 Employee
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Freelance Designer
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May 2019 - May 2019
Collaborated in expanding the 99 Cents Only Stores brand. Contributed in creating a pitch for Nick’s Ice Cream. Collaborated in expanding the 99 Cents Only Stores brand. Contributed in creating a pitch for Nick’s Ice Cream.
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Farm Design
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United States
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Design
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1 - 100 Employee
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Design Intern
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Oct 2018 - May 2019
Designed story-focused brand systems for hospitality and developed packaging designs across food and beverage industries. Designed story-focused brand systems for hospitality and developed packaging designs across food and beverage industries.
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ArtCenter College of Design
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United States
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Higher Education
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700 & Above Employee
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Teacher's Assistant
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May 2018 - Aug 2018
Packaging Design 2
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Teacher's Assistant
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Jan 2018 - Apr 2018
Visual Communication V (Adobe Illustrator)
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SIG Combibloc
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Switzerland
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Packaging and Containers Manufacturing
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100 - 200 Employee
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Industrial Design Intern
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Jun 2017 - Sep 2017
Supporting the development and design of innovative and competitive packaging by improving the level of functionality, sustainability, marketability, appeal, along with other designers and engineers. Creating new prototypes, participating in brainstorm sessions, project meetings, and market testing (formative research studies), which will test packaging concepts towards user acceptance. Combining (user) insights gained with internal/external feedback to adapt designs and create new design solutions. Show less
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Education
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ArtCenter College of Design
Bachelor of Science - BS, Product Design, with Honors -
Otis College of Art and Design
Foundation, 1st year