Experience

Caswell-Massey

• United States
• Retail
• 1 - 100 Employee

• VP, Global Sales

  • Sep 2022 - Present

  Internationally expanding the first American fragrance house, celebrating nearly 300 years as America's first brand in Fine Fragrance, Luxury Soap, and Men's Grooming, Est. 1752. Responsible for leading inside and outside sales teams to meet and exceed sales goals, attain market share, and preserve an authentic, energetic and relevant brand image. Key duties include: • Designing and executing sales strategies • Designing Brand Marketing and Positioning Strategy •… Show more Internationally expanding the first American fragrance house, celebrating nearly 300 years as America's first brand in Fine Fragrance, Luxury Soap, and Men's Grooming, Est. 1752. Responsible for leading inside and outside sales teams to meet and exceed sales goals, attain market share, and preserve an authentic, energetic and relevant brand image. Key duties include: • Designing and executing sales strategies • Designing Brand Marketing and Positioning Strategy • Business development introducing new revenue streams • Developing Brand Education programs OMNI + Retail (Awareness + Conversion) ensuring smooth roll-out of new launches. • Developing members of team • Responsible for leading PR strategy, managing media relations, announcements, editorial placement, and speaking opportunities. Show less Internationally expanding the first American fragrance house, celebrating nearly 300 years as America's first brand in Fine Fragrance, Luxury Soap, and Men's Grooming, Est. 1752. Responsible for leading inside and outside sales teams to meet and exceed sales goals, attain market share, and preserve an authentic, energetic and relevant brand image. Key duties include: • Designing and executing sales strategies • Designing Brand Marketing and Positioning Strategy •… Show more Internationally expanding the first American fragrance house, celebrating nearly 300 years as America's first brand in Fine Fragrance, Luxury Soap, and Men's Grooming, Est. 1752. Responsible for leading inside and outside sales teams to meet and exceed sales goals, attain market share, and preserve an authentic, energetic and relevant brand image. Key duties include: • Designing and executing sales strategies • Designing Brand Marketing and Positioning Strategy • Business development introducing new revenue streams • Developing Brand Education programs OMNI + Retail (Awareness + Conversion) ensuring smooth roll-out of new launches. • Developing members of team • Responsible for leading PR strategy, managing media relations, announcements, editorial placement, and speaking opportunities. Show less



ERNO LASZLO

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Sales Consultant | Independent Partners

  • Aug 2022 - Sep 2022

  Responsible for managing all sales strategy, operations, forecasting, 360-degree marketing and P/L for new distribution channel. Duties include drafting sales reports, meeting sales targets, and estimating sales profit for products. Responsible for managing all sales strategy, operations, forecasting, 360-degree marketing and P/L for new distribution channel. Duties include drafting sales reports, meeting sales targets, and estimating sales profit for products.



Verso Skincare

• Sweden
• Personal Care Product Manufacturing
• 1 - 100 Employee

• US Director of Sales & Marketing

  • Jan 2022 - Aug 2022

  Led expansion in North America. Responsible for directing all sales strategy, 360-degree marketing, operations, forecasting, logistics, and fulfilment for an international brand in the No. America region. Exceeded sales targets by 60% and increased profitability and brand awareness. Launched 10 new products successfully and brought in 3 new top-ranked US retailers.

• US Sales & Marketing Verso Skincare

  • Jan 2021 - Jan 2022

  Repositioned B2B marketing and sales strategy for an international brand in US market. Led new eRetail marketing and sales strategy focusing on optimizing multi-channel digital storefronts, creating a sales framework to improve the end customer journey on 3p sites. • Establishing and developing relationships with E-Retail customers • Streamlining marketing to reduce marketing costs • Implementing innovative brand channel marketing • Direction of brand content creation and… Show more Repositioned B2B marketing and sales strategy for an international brand in US market. Led new eRetail marketing and sales strategy focusing on optimizing multi-channel digital storefronts, creating a sales framework to improve the end customer journey on 3p sites. • Establishing and developing relationships with E-Retail customers • Streamlining marketing to reduce marketing costs • Implementing innovative brand channel marketing • Direction of brand content creation and management



Caswell-Massey

• United States
• Retail
• 1 - 100 Employee

• VP of Sales & Marketing

  • Jul 2018 - Jan 2021

  Transformed 360-degree marketing and sales strategy for a 300-year-old brand with 5 sub-brands in skincare, personal care and men’s grooming, spending a year and half overhauling everything from its go-to-market strategy to its ingredient profiles and website. Increased sales by 200%. Ensured the brand’s values matched those of its core consumers and its offerings were relevant. Strategically increased the digital footprint though channel partnerships including complete overhaul of our online… Show more Transformed 360-degree marketing and sales strategy for a 300-year-old brand with 5 sub-brands in skincare, personal care and men’s grooming, spending a year and half overhauling everything from its go-to-market strategy to its ingredient profiles and website. Increased sales by 200%. Ensured the brand’s values matched those of its core consumers and its offerings were relevant. Strategically increased the digital footprint though channel partnerships including complete overhaul of our online DTC, Amazon, global distribution, and brick & mortar. Responsible for P/L, forecasting, and strategy. Created new product families to meet consumer needs. Directed go-to-market strategy and consolidated sales operations to increase profitability. Spearheaded new product launches for US market into more than 2000 doors. Collaborated on cross-functional teams in product development and operationals. Directed PR strategy and managed all campaigns. Show less Transformed 360-degree marketing and sales strategy for a 300-year-old brand with 5 sub-brands in skincare, personal care and men’s grooming, spending a year and half overhauling everything from its go-to-market strategy to its ingredient profiles and website. Increased sales by 200%. Ensured the brand’s values matched those of its core consumers and its offerings were relevant. Strategically increased the digital footprint though channel partnerships including complete overhaul of our online… Show more Transformed 360-degree marketing and sales strategy for a 300-year-old brand with 5 sub-brands in skincare, personal care and men’s grooming, spending a year and half overhauling everything from its go-to-market strategy to its ingredient profiles and website. Increased sales by 200%. Ensured the brand’s values matched those of its core consumers and its offerings were relevant. Strategically increased the digital footprint though channel partnerships including complete overhaul of our online DTC, Amazon, global distribution, and brick & mortar. Responsible for P/L, forecasting, and strategy. Created new product families to meet consumer needs. Directed go-to-market strategy and consolidated sales operations to increase profitability. Spearheaded new product launches for US market into more than 2000 doors. Collaborated on cross-functional teams in product development and operationals. Directed PR strategy and managed all campaigns. Show less



GLG

• United States
• Information Services
• 700 & Above Employee

• Council Member | Consultant

  • Apr 2014 - Jan 2021

  Advised private clients on veterinary industry and beauty industry marketing trends and operations. Advised private clients on veterinary industry and beauty industry marketing trends and operations.



HotelBeautyBox

• New York, New York

• Founding Partner

  • 2019 - 2021

  Founder of an online subscription box for travel + lifestyle + beauty enthusiasts. Founder of an online subscription box for travel + lifestyle + beauty enthusiasts.



Triumph & Disaster

• New Zealand
• Personal Care Product Manufacturing
• 1 - 100 Employee

• National Sales And Marketing Director

  • Jan 2017 - Mar 2019

  Led US strategic direction and execution of all sales & marketing initiatives for New Zealand brand including launching store-level promotions. Managed E-Commerce business and collaborated on creation of online programs to drive business. Led PR strategy and campaigns in the US market. Successfully launched five new products to best-seller status increasing profitability by 42%. Managed media and PR budget. Led US strategic direction and execution of all sales & marketing initiatives for New Zealand brand including launching store-level promotions. Managed E-Commerce business and collaborated on creation of online programs to drive business. Led PR strategy and campaigns in the US market. Successfully launched five new products to best-seller status increasing profitability by 42%. Managed media and PR budget.



Self Employed

• United States
• 700 & Above Employee

• Beauty & Wellness Brand Marketing & Sales Consultant

  • Sep 2014 - Dec 2017

  Worked as independent sales and business development consultant to 10+ health and wellness brands. Hired by CEOs, Founders, CMOs, and heads of sales to support a wide range of sales and marketing activities to drive growth for start-up beauty brands. Typically delivering high percentage ROIs on all client engagements. Worked as independent sales and business development consultant to 10+ health and wellness brands. Hired by CEOs, Founders, CMOs, and heads of sales to support a wide range of sales and marketing activities to drive growth for start-up beauty brands. Typically delivering high percentage ROIs on all client engagements.



PetVet Care Centers

• United States
• Veterinary Services
• 300 - 400 Employee

• Director of Marketing

  • Apr 2014 - Nov 2014

  Recruited by leading consumer-focused private equity firm Catterton to lead sales and marketing support for start-up veterinary practice network with 30+ general, specialty and emergency hospitals. Recruited by leading consumer-focused private equity firm Catterton to lead sales and marketing support for start-up veterinary practice network with 30+ general, specialty and emergency hospitals.



AFC Franchising, LLC

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Sales and Marketing Consultant

  • Jan 2014 - Apr 2014

  Short-term consulting project to create and implement initial sales and marketing program for regional start-up walk-in clinic chain. Short-term consulting project to create and implement initial sales and marketing program for regional start-up walk-in clinic chain.



Implant Seminars

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jan 2008 - Jun 2011

  Recruited by CEO of successful oral maxillo-facial dental implant surgeon to drive the sales of dental implant surgeon training continuing education workshops and to develop new forms of content and information to increase participation and support the training. Recruited by CEO of successful oral maxillo-facial dental implant surgeon to drive the sales of dental implant surgeon training continuing education workshops and to develop new forms of content and information to increase participation and support the training.



Miami Herald

• United States
• Newspaper Publishing
• 400 - 500 Employee

• Freelance Journalist

  • 2002 - 2010



Social Affairs Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Editor

  • 2007 - 2008



Expert Realty, LLC

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • 2006 - 2007



JeffreyGroup

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Executive Account Manager

  • 1998 - 1999