Yvonne Carrasco Chalmé

Vice President, Marketing at VaynerSports
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Location
Los Angeles, California, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English -

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Vice President, Marketing
      • Apr 2021 - Present

      Talent/Sports Marketing and Communications: Baseball, Combat, Football and Gaming.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Director, Baseball, Player Relations
      • Mar 2017 - Apr 2021

      • Off-the-field advisor to MLB players• Direct strategy and execute programs for players in branding, marketing, partnerships, philanthropy, public relations and social media• Baseball PR lead

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Team Mexico Media Relations, World Baseball Classic
      • Mar 2017 - Mar 2017

      Team Mexico PR

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Assistant Director, Public Relations
      • Jan 2009 - Mar 2017

      - Directed club’s business, community and multicultural communications strategy - Developed strategic communications programs in support of baseball operations, ticket sales, marketing and sponsorship initiatives- Directed PR strategy for community programs and philanthropic efforts - Oversaw Dodgers’ Latino player relations and Spanish-language broadcaster relations- Served as Spanish-language interpreter 2013-2015 - Experienced in crisis communications- Contributing writer for team's official blog, Dodger Insider, and MLB.com

    • Manager, Public Relations
      • Feb 2007 - Jan 2009

      - Managed public relations programs to meet the club’s communications objectives - Developed and maximized relationships with multicultural and business media- Created bilingual media relations materials, led multicultural and business media pitches

    • Team Mexico Media Relations, World Baseball Classic
      • Mar 2013 - Mar 2013

      Team Mexico PR

    • Media Relations, World Baseball Classic
      • Mar 2009 - Mar 2009

      Media credentials manager

    • Israel
    • Spectator Sports
    • Senior Account Executive, Marketing and Public Relations
      • Mar 2006 - Feb 2007

      - Sportivo launched in 2003 as one of the few sports marketing/PR agencies focused on the U.S. Hispanic market- Served as lead on Nike account

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Executive, Marketing And Public Relations
      • Aug 2004 - Mar 2006

      Action sports, automotive and corporate PR. Clients included PacifiCare, Union Bank, Toyota and Yamaha.

Education

  • Boston University
    Bachelor of Science - BS, Communication - Public Relations
    -

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