Yvonne Carrasco Chalmé
Vice President, Marketing at VaynerSports- Claim this Profile
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Spanish Native or bilingual proficiency
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English -
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Experience
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VaynerSports
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United States
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Spectator Sports
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1 - 100 Employee
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Vice President, Marketing
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Apr 2021 - Present
Talent/Sports Marketing and Communications: Baseball, Combat, Football and Gaming.
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Wasserman
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United States
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Entertainment Providers
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700 & Above Employee
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Senior Director, Baseball, Player Relations
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Mar 2017 - Apr 2021
• Off-the-field advisor to MLB players• Direct strategy and execute programs for players in branding, marketing, partnerships, philanthropy, public relations and social media• Baseball PR lead
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Major League Baseball
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United States
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Spectator Sports
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700 & Above Employee
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Team Mexico Media Relations, World Baseball Classic
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Mar 2017 - Mar 2017
Team Mexico PR
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Los Angeles Dodgers
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United States
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Spectator Sports
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700 & Above Employee
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Assistant Director, Public Relations
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Jan 2009 - Mar 2017
- Directed club’s business, community and multicultural communications strategy - Developed strategic communications programs in support of baseball operations, ticket sales, marketing and sponsorship initiatives- Directed PR strategy for community programs and philanthropic efforts - Oversaw Dodgers’ Latino player relations and Spanish-language broadcaster relations- Served as Spanish-language interpreter 2013-2015 - Experienced in crisis communications- Contributing writer for team's official blog, Dodger Insider, and MLB.com
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Manager, Public Relations
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Feb 2007 - Jan 2009
- Managed public relations programs to meet the club’s communications objectives - Developed and maximized relationships with multicultural and business media- Created bilingual media relations materials, led multicultural and business media pitches
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Team Mexico Media Relations, World Baseball Classic
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Mar 2013 - Mar 2013
Team Mexico PR
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Media Relations, World Baseball Classic
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Mar 2009 - Mar 2009
Media credentials manager
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Sportivo
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Israel
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Spectator Sports
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Senior Account Executive, Marketing and Public Relations
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Mar 2006 - Feb 2007
- Sportivo launched in 2003 as one of the few sports marketing/PR agencies focused on the U.S. Hispanic market- Served as lead on Nike account
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Golin
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Executive, Marketing And Public Relations
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Aug 2004 - Mar 2006
Action sports, automotive and corporate PR. Clients included PacifiCare, Union Bank, Toyota and Yamaha.
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Education
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Boston University
Bachelor of Science - BS, Communication - Public Relations