Experience

RSM Erasmus University

• Professor of Marketing and Innovation

  • Aug 2020 - Present

• Associate Professor of Marketing

  • Jul 2002 - Aug 2020

• Assistant Professor of Marketing Management

  • Jan 1995 - Jun 2002



Erasmus Centre for Data Analytics

• Netherlands
• Information Technology & Services
• 1 - 100 Employee

• Academic Director Expert Practice Virtual and Augmented Reality

  • Oct 2020 - Present

  The expert practice Virtual and Augmented Reality aims to bring together academic researchers from different disciplines (e.g., marketing, economics, operations and technology management, psychologists, and health care) and experts from practice (e.g., managers, psychologists) to jointly research the potential and effects immersive technologies, such as VR and AR, have on business, consumers, health care, and education. Our objective is to advance academic knowledge on immersive technologies and provide interested parties with the newest insights to make the best-informed decisions on where and how to use VR and AR in their daily activities in order to increase their performance. See for more information: https://www.centre4data.nl/expert-practices/virtual-augmented-reality Show less


Economic and Social Institute - Vrije Universiteit (ESI-VU)
• Researcher

  • Jan 1995 - Dec 1996