Yvonne Song
Social Commerce Manager at Hashmeta | Digital Marketing Agency- Claim this Profile
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Chinese Full professional proficiency
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Malay Limited working proficiency
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English Professional working proficiency
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Bio
Experience
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Hashmeta Group
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Social Commerce Manager
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Sep 2020 - Present
TikTok x StarNgage (TikTok Shop, TSP & Multi‐Channel Network, MCN Partner) - Working with China, Vietnam, Indonesia, Thailand, Singapore and Malaysia teams to accelerate seller and creator growth - Help sellers grow their businesses and get the most out of TikTok Shop for the Southeast Asia market by customising services to fulfil the needs and working closely with TikTok - Empower creators by providing dedicated e‐commerce services to support creators - Manage live‐commerce channel and thrive live streamers ShopperCliq (A Community Group Buy Platform) - Leading KOCs success team from Singapore and Malaysia to empower 1,000+ Key Opinion Consumers, KOCs by using AARRR metrics - Leading merchant success team from China, Vietnam, Indonesia, Singapore and Malaysia to work at the intersection of product development, marketing and sales. Develop and implement marketing strategy roadmap for 400+ brands - Overseeing the overall performance, involved in the end‐to‐end operation Show less
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Design & Comfort, D&C
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Singapore
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Marketing Manager
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May 2018 - Jul 2020
Revamping, Rebranding, New Loyalty & Rewards Program (Basically, I do everything) - Marketing planning and social media content strategy from project initiations to execution - Marketing collaterals' writing copy and designing - Oversee the development of CRM/loyalty and rewards program with budget and schedules - PR strategy across both print and digital media - Develop and establish relationships with other brand partners across industries to develop cross‐marketing and co‐branding alliance partnerships and campaigns Show less
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Invesso Pte Ltd | More than Marketing
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Singapore
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Advertising Services
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1 - 100 Employee
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Events & Business Development Executive
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Jul 2017 - Apr 2018
Selfiebox (Photo Booth, Wedding Decoration Service - There're a lot of stories behind the scene) - Work with Director and the team to innovate new products and services - Sales follow-up with prospects - Sales engagement to order fulfilment and coordination - Setup of events and ensure events are well managed - Coordinate and train part-time events assistant - Responsible for the profitability of the department by the frequent improvement of processes and products Selfiebox (Photo Booth, Wedding Decoration Service - There're a lot of stories behind the scene) - Work with Director and the team to innovate new products and services - Sales follow-up with prospects - Sales engagement to order fulfilment and coordination - Setup of events and ensure events are well managed - Coordinate and train part-time events assistant - Responsible for the profitability of the department by the frequent improvement of processes and products
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Junior Wedding Planner
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Sep 2016 - Jun 2017
(Is always joyful to see the happiness in their eyes)- Work on wedding concept, budgeting, rundown before the wedding and ensure everything goes smoothly during the wedding
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Wedding Emcee
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Jan 2014 - Jun 2017
(Is always joyful to see the happiness in their eyes)- Work on wedding concept, budgeting, rundown before the wedding and ensure everything goes smoothly during the wedding
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Softinn Solutions
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Malaysia
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Trainee
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Mar 2016 - Jun 2016
(I'm travelling behind my desktop) - Work as a sales representative and customer service (I'm travelling behind my desktop) - Work as a sales representative and customer service
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Education
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Multimedia University
Bachelor's Degree, Marketing Management