Experience

IGI Global

• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Director, Asia

  • Jan 2021 - Present

  → Be a strategic player in the successful rollout of IGI Global in Asia→ Continuously identify opportunities for the company's growth→ Aggressively implement directives and strategies that lead to growth of business and branding influence→ Manage the local team→ Oversee the day to day operations

• Managing Director, China

  • May 2019 - Dec 2020

  → Expand the country's operations across all departments, including business development, partnerships, marketing, operations and etc→ Be a strategic player in the successful rollout of IGI Global in China→ Continuously identify opportunities for the company's growth → Aggressively implement directives and strategies that lead to growth → Manage the local team → Oversee the day to day operations



Sage

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Journal Marketing Manager-APAC

  • Jun 2018 - Apr 2019

  → Implement marketing plans that drive revenue, submissions and usage → Grow SAGE market share in Open Access, by developing and implementing effective, regional marketing strategies across APAC → Work on an omnichannel marketing approach to create an integrated customer experience → Devised innovative digital marketing strategies and implement academic outreach activities → Establishes and maintains strategic relationship with key academic influencers and strategic partners → Directs data acquisition and research strategy Show less



Beijing Bookdao Century Network Information Technology co. LTD.

• Beijing

• Vice General Manager

  • Jan 2018 - May 2018

  →Publishing industry media and knowledge service platform →Content delivery solution specialist: knowledge service products →Enterprise leadership team member →Business Strategy Development →Team and talent development →Marketing partnership development →Relationship with Digital Publishing Department of GAPP , official societies and key authors →Consultant for publishing house and book stores →Both for BTB and BTC market →Publishing industry media and knowledge service platform →Content delivery solution specialist: knowledge service products →Enterprise leadership team member →Business Strategy Development →Team and talent development →Marketing partnership development →Relationship with Digital Publishing Department of GAPP , official societies and key authors →Consultant for publishing house and book stores →Both for BTB and BTC market



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Director

  • Jun 2016 - Jan 2018

  Develop and implement marketing and sales strategic planSales Leadership and Revenue GrowthPeople and Team DevelopmentDigital TransformationDistributor ExcellenceCustomer Success

• Senior Manager

  • May 2015 - May 2016

  Achieving long-term sales growthBusiness strategy developmentMarketing partnership developmentCustomer successDigital transformationManage BOOK marketing budget and forecast

• Senior Account Manger

  • May 2013 - May 2015

  Develops and maintains business relationshipsIdentifies advantages and compares organization’s products/servicesResearches sources for developing prospective customers and for information to determine their potentialCoordinates sales effort with marketing, sales management, and technical services groupsFocusing on the business strategy

• Account Manager

  • May 2008 - Apr 2013

  Responsible for customer loyalty and customer satisfactionResponsible for meeting or exceeding the annual revenue targetsAchieving long-term growth of overall book business at the accounts. Responsible for successfully meeting current year and longer term revenue growth goals by working together with team members as a tight-knit teamBuild long-term success in own territory. Responsible for strategic account planning, ensuring appropriate input from other stakeholders

• Account Executive

  • May 2006 - Apr 2008

  Actively engage in the growth of existing and new business opportunities in 1/3 businessAchieve and exceed revenue objectives for accountsMaximize revenue growth within existing accountsDaily account managementStrive to exceed client expectations and objectivesContribute strategically to the growth and direction of products, strategies and services

• Customer Service Coordinator

  • Aug 2005 - Apr 2006

  Maintain relationship with distributorOrder processing and transactionCatalogue deliveringSamples and supplements servicesSales data analysisSupport sales team in house