Experience

AHIP

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Vice President, Marketing and Graphics

  • Sep 2002 - Present

  • Responsible for marketing, graphics and database departments and lead cross-departmental teams on various projects• Develop and execute fully integrated marketing plans for revenue-producing products including educational programs, sponsorships, membership, clinical programs, affinity programs. Consistently exceed revenue and program goals• Experience includes social media, web, search, re-targeting, direct mail, print, media planning/purchasing and multimedia • Oversee corporate branding • Develop and execute marketing research projects• Manage and revenue-producing product partnerships, including electronic news aggregation products, job board. • Oversee full conference branding, signage, decorating• Extensive copy writing, editing and proofreading for various media• Consistently Increased conference paid attendance • Other positions: Marketing Director; Executive Director, Marketing; Vice President, Marketing



White 64 (Formerly White & Partners, E. James White Co.)

• Vice President, Management Supervisor

  • Jun 1994 - Apr 2002

  • Opened/operated west coast office; grew billings from $4M to $8M in one year • Managed agency’s largest account (Amtrak) and multi-level account team • Regularly presented to senior level execs, including clients and industry partners • Oversaw strategy/execution of communications/marketing programs, including broadcast, print, direct response, promotions, and partnership programs• Worked directly with Public Relations team to fully integrate efforts with overall marketing and advertising efforts; reviewed press releases/materials• Accounts included Amtrak, Electronic Data Systems (EDS), United States Postal Service, Marriott, Hertz, Vacation.com, America Online, Beyond.com, Cuisine Solutions, Spanair, British Midland, Institute of Certified Travel Agents• Other positions: Account Supervisor; Senior Account Executive; Director of Client Services



Best Software

• Software Development
• 1 - 100 Employee

• Public Relations Manager

  • Aug 1991 - Mar 1994

  • Responsible for Public Relations and Marketing of business-to-business software products, including new product introductions• Managed Media Relations, article placements, press releases, and special events• Managed reseller program communications• Ad agency liaison; developed and managed freelance resource network • Other positions: Marketing Communications Manager; Marketing Coordinator • Responsible for Public Relations and Marketing of business-to-business software products, including new product introductions• Managed Media Relations, article placements, press releases, and special events• Managed reseller program communications• Ad agency liaison; developed and managed freelance resource network • Other positions: Marketing Communications Manager; Marketing Coordinator



Global Crossing (formerly Frontier, Roch. Tel. Bus. Mkt)

• Assistant Manager, Corporate Communications

  • 1985 - 1990

  • Oversaw integrated communications programs including public relations, internal communications, marketing, advertising, stakeholder communications• Managed media relations program, including writing/pitching press releases and articles; managed media calls • Involved in multiple product introductions• Extensive writing, including press releases, sales promotion and advertising copy• Managed all special events, including trade shows • Other positions: Communications and Special Events / Marketing Communications Coordinator; Received Communicator of the Year Award