Yvonne C. McClure
National Account Manager at Florida's Natural Growers- Claim this Profile
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Bio
Joel Cartwright
I worked with Yvonne closely during her time at AFS, in that time Yvonne displayed an unmatched enthusiasm and drive to succeed. Yvonne, brings to an organization, an inordinate amount of energy and positive attitude.
LinkedIn User
I have had the pleasure of hiring and working with Yvonne for the past two years. Without a doubt, she is one of the best trade marketing/category management professionals in the industry, able to dig into IRI/Nielsen and other databases to develop, and then tell, a compelling fact-based story to our customers about La Tortilla Factory's products, and why they should be on store shelves. Yvonne is equally adept in her role as an Account Executive, where she successfully manages major regional accounts, such as Weis Markets and The Fresh Market, as well as Kroger, the nation's largest supermarket retailer. Yvonne is always upbeat, always has the facts, and is always reliable.
Joel Cartwright
I worked with Yvonne closely during her time at AFS, in that time Yvonne displayed an unmatched enthusiasm and drive to succeed. Yvonne, brings to an organization, an inordinate amount of energy and positive attitude.
LinkedIn User
I have had the pleasure of hiring and working with Yvonne for the past two years. Without a doubt, she is one of the best trade marketing/category management professionals in the industry, able to dig into IRI/Nielsen and other databases to develop, and then tell, a compelling fact-based story to our customers about La Tortilla Factory's products, and why they should be on store shelves. Yvonne is equally adept in her role as an Account Executive, where she successfully manages major regional accounts, such as Weis Markets and The Fresh Market, as well as Kroger, the nation's largest supermarket retailer. Yvonne is always upbeat, always has the facts, and is always reliable.
Joel Cartwright
I worked with Yvonne closely during her time at AFS, in that time Yvonne displayed an unmatched enthusiasm and drive to succeed. Yvonne, brings to an organization, an inordinate amount of energy and positive attitude.
LinkedIn User
I have had the pleasure of hiring and working with Yvonne for the past two years. Without a doubt, she is one of the best trade marketing/category management professionals in the industry, able to dig into IRI/Nielsen and other databases to develop, and then tell, a compelling fact-based story to our customers about La Tortilla Factory's products, and why they should be on store shelves. Yvonne is equally adept in her role as an Account Executive, where she successfully manages major regional accounts, such as Weis Markets and The Fresh Market, as well as Kroger, the nation's largest supermarket retailer. Yvonne is always upbeat, always has the facts, and is always reliable.
Joel Cartwright
I worked with Yvonne closely during her time at AFS, in that time Yvonne displayed an unmatched enthusiasm and drive to succeed. Yvonne, brings to an organization, an inordinate amount of energy and positive attitude.
LinkedIn User
I have had the pleasure of hiring and working with Yvonne for the past two years. Without a doubt, she is one of the best trade marketing/category management professionals in the industry, able to dig into IRI/Nielsen and other databases to develop, and then tell, a compelling fact-based story to our customers about La Tortilla Factory's products, and why they should be on store shelves. Yvonne is equally adept in her role as an Account Executive, where she successfully manages major regional accounts, such as Weis Markets and The Fresh Market, as well as Kroger, the nation's largest supermarket retailer. Yvonne is always upbeat, always has the facts, and is always reliable.
Experience
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Florida's Natural Growers
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United States
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Food and Beverage Manufacturing
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100 - 200 Employee
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National Account Manager
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Jan 2017 - Present
Regional Manager for Southeast retailers, Publix, Southeastern Grocers, Harris Teeter, national account management for specialty retailers, Aldi and Lidl, Military, Drug, and Dollar channel. National Sales Manager of the Year Award - 2018Top Regional Sales Manager Award- SE - 2018, #1 ranked At Home Sales 2020Sales Quota Buster: 17/18, 18/19, 19/20. Regional Manager for Southeast retailers, Publix, Southeastern Grocers, Harris Teeter, national account management for specialty retailers, Aldi and Lidl, Military, Drug, and Dollar channel. National Sales Manager of the Year Award - 2018Top Regional Sales Manager Award- SE - 2018, #1 ranked At Home Sales 2020Sales Quota Buster: 17/18, 18/19, 19/20.
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AFS Technologies by TELUS Consumer Goods
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United States
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Software Development
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100 - 200 Employee
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Enterprise Account Director - TPM Division
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Jul 2015 - Nov 2017
Sold data enterprise Trade Promotion Management software solutions to CPG firms across US and Canada. Significant cross-functional selling, including C-level engagement. Contributed to $2.3M in sales, plus additional $900K in annual revenue stream. Sold data enterprise Trade Promotion Management software solutions to CPG firms across US and Canada. Significant cross-functional selling, including C-level engagement. Contributed to $2.3M in sales, plus additional $900K in annual revenue stream.
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La Tortilla Factory
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Food and Beverage Services
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1 - 100 Employee
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Trade Promotions/Customer Strategy Manager
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Apr 2014 - Jun 2015
Customer-facing role to key US retailers providing trade promotion strategy, competitive analysis, development of solution selling stories. Collaborative role with sales, marketing, and executive teams to ensure trade efficiency, budget attainment, and provide insights to promotional levers. Provide retail channel strategy guidance, serve as liaison for sales to cross-functional teams, champion sales initiatives through supportive analysis utilizing syndicated data and industry reporting tools.
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Regional Account Manager
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Dec 2009 - Apr 2014
Mid-Atlantic Regional Sales Manager -Responsible for Mid-Atlantic regional accounts, Kroger, Ahold, Delhaize, Giant Eagle, and others. Responsible for account P&L, promotional and co-marketing planning, retail execution, and national broker management. Directed and managed distributors and brokers. Provided velocity metrics into AOP budget planning and forecast variances. Consistent revenue and profit growth via strong regional account expansion and broker penetration.
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Big Heart Pet Brands
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Consumer Goods
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700 & Above Employee
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Sr. Customer Marketing Manager
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Aug 2005 - Nov 2008
Customer Marketing role responsbile for setting trade strategy, promotional planning, customer marketing activations, sales forecasting, and internal liaison for field sales initiatives across all retail channels. Cross-functional team engagement with brand marketing, category managers, and finance to steer profitable retail initiatives and growth plans. Customer Marketing role responsbile for setting trade strategy, promotional planning, customer marketing activations, sales forecasting, and internal liaison for field sales initiatives across all retail channels. Cross-functional team engagement with brand marketing, category managers, and finance to steer profitable retail initiatives and growth plans.
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SC Johnson
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United States
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Manufacturing
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700 & Above Employee
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Consumer & Trade Solutions Mgr
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Feb 2002 - Aug 2005
Developed and presented strategic fact-based sales presentations and opportunistic analytics to leading national drug retailers and Northeast grocery retailers. Responsible for surfacing promotional opportunities, category reviews, growth initiatives and new item presentations. Led significant opportunity gap analytics that won recognition awards from customer and retailer.
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Business Development Manager
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Feb 1992 - Jan 2002
Regional account management top Eastern US grocery and National drug retailers, managed $12Million territory. Sales planning, forecast guidance, trade spend accountability. Broker and merchandiser supervision. Developed customized sales presentations, utilized syndicated data to influence distribution, retail pricing, merchandising, and promotions against corporate directives.
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Account Business Manager
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May 1989 - Jan 1992
Responsible for retail sales, display support, non-warehousing chain presentations, and implementing merchandising standards.
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Education
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West Virginia University
Bachelor Science - Bus Admin, Business - minor in Marketing
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