Senior Manager, Product Marketing

• Mar 2023 - Present

Brand Manager

• Sep 2022 - Nov 2022

I managed the development and execution of all Go To Market campaigns that included overseeing campaign production, completing and presenting post campaign reporting and analysis to Senior Leadership Team. I managed the development and execution of all Go To Market campaigns that included overseeing campaign production, completing and presenting post campaign reporting and analysis to Senior Leadership Team.

Manager, Field Marketing Operations

• Mar 2020 - Sep 2022

My role as Manager, Field Marketing Operations requires me to support our field teamwith data and analytics to help drive marketing initiatives to better target the high net worth and mass affluent market.

Manager, Field Marketing, Alberta

• Nov 2018 - Mar 2020

As a Manager, Field Marketing, Alberta I provided marketing support and training on internal marketing programs, toolkits, and applications backed with ROI driven marketing strategies for advisors in the Alberta region. Worked with field management and one on one with top 20% of advisor teams in the organization to support their development and execution of marketing plans and programs targeting high net worth and mass affluent markets. Provided consistent coaching and support of brand utilization. Show less

Assistant Manager, Field Marketing, Alberta

• Jul 2017 - Nov 2018

As the Assistant Marketing Manager, I’ m responsible to affect lift in client acquisition, consultant productivity, consultant utilization of marketing tools/programs and area market share. My role also includes developing and delivering practice-relevant training, coaching, planning and support for the field technology and marketing initiatives.

Marketing Specialist, BC & Alberta

• Oct 2016 - Jul 2017

As Marketing Specialist for Investors Group, I provide field support and training to Consultants and their teams on various marketing initiatives. I am responsible for promoting and executing both field marketing programs, small to large scale events, as well as supporting national campaigns for BC and Alberta.

Assist. Manager of Community Engagements & Sponsorships & Director of Retail Banking

• Oct 2013 - Sep 2016

As the Assistant to the Manager of Community Engagement & Sponsorships, my role ranges from executing community campaigns, preparing and conducting presentations, creating statistical reports, to planning events/conferences on behalf of the Regional Office.A large aspect of my role is to ensure proper communication and coordination between internal and external stakeholders. This includes but is not limited to charities, internal departments representatives and our Executive Head Office.

Customer Relations Representative

• Aug 2012 - Oct 2013

As the Customer Relations Representative my role consisted of building and leveraging customer relationships for the bank. This includes recognizing opportunities to help expand the Branch profile by referring the right customer to the right Sales Officers. I also managed all sponsorships and executed all major branch events (includes negotiation promotional contacts).

Leaders of Tomorrow Program Executive Committee Team

• Oct 2010 - Oct 2011

The Vancouver Board of Trade is about connecting for good.Our mission is to promote, enhance and facilitate the development of the region as a Pacific centre for trade commerce and travel.The Board strives to enable and empower its members to succeed, grow and prosper in the global economy. See more http://www.boardoftrade.com

Leaders of Tomorrow Mentorship Program

• Oct 2009 - Oct 2010

The Leaders of Tomorrow Mentorship Program® (LOT) assists students during the experience of transition from the classroom to the workplace and offers businesses a way to contribute to community development.By providing a comfortable forum for discussion with a business member who has years of experience, our students face their fears and hesitancies to develop confidence and a greater understanding of their own value in today’s business community. We assist them in developing networks of individuals, groups, and businesses to expand opportunities in future career objectives. For more information please visit www.leadersoftomorrow.com Show less

Student Project Coordinator

• Oct 2009 - Oct 2010

Based in Vancouver B.C., Building Opportunities with Business (BOB) is a non-profit organization that is championing an inclusive revitalization process for the inner-city that values existing businesses and residents. BOB is a connector, a resource and a facilitator working to: strengthen the inner-city's community capacity; identify and build on untapped business opportunities; improve employment opportunities and retention; and increase investment in Vancouver's inner-city. Based in Vancouver B.C., Building Opportunities with Business (BOB) is a non-profit organization that is championing an inclusive revitalization process for the inner-city that values existing businesses and residents. BOB is a connector, a resource and a facilitator working to: strengthen the inner-city's community capacity; identify and build on untapped business opportunities; improve employment opportunities and retention; and increase investment in Vancouver's inner-city.