Associate Director, Marketing

• Nov 2019 - Present

As part of the Navitas Group, it is truly an exciting time to join ACAP with lots of new initiatives and change programs about to be rolled out. My responsibilities include the development & implementation of short/long term marketing & sales strategies, new product launches, new business opportunities, engaging SFMC student communications and experiences as well as achieving stretch revenue targets. The role includes team management, business planning, analytics, new systems and process rollout, student journey mapping linked to a refreshed communication program, supplier management, brand management and acquisition (across all ATL and digital channels). The first year promises to be an exciting roller-coaster ride but I already felt really embraced and supported by the ACAP Team and Management.

Retention Campaign Manager

• May 2019 - Nov 2019

I'm was thrilled to be working at Bupa, responsible for the development and execution of member campaigns to drive retention and revenue targets, but due to a massive restructure, my time was cut short. The role was to develop and manage the Bupa Member's automated communication program and optimise these messages across different channels, collaborating with different internal stakeholders to ensure connected customer experiences. I'm was thrilled to be working at Bupa, responsible for the development and execution of member campaigns to drive retention and revenue targets, but due to a massive restructure, my time was cut short. The role was to develop and manage the Bupa Member's automated communication program and optimise these messages across different channels, collaborating with different internal stakeholders to ensure connected customer experiences.

CRM Campaign Manager

• May 2018 - May 2019

It was exciting to have spent a year working within the Shopper Engagement Team, responsible for leading the CRM strategy and execution of IGA's Digital Member Rewards program. My team are responsible for the development, delivery and optimisation of the multi-channel customer journey strategies spanning email, online, social, mobile, push and display. We also manage member segmentation and targeting, campaign calendars, performance reporting and analytics. It was exciting to have spent a year working within the Shopper Engagement Team, responsible for leading the CRM strategy and execution of IGA's Digital Member Rewards program. My team are responsible for the development, delivery and optimisation of the multi-channel customer journey strategies spanning email, online, social, mobile, push and display. We also manage member segmentation and targeting, campaign calendars, performance reporting and analytics.

Senior Marketing Manager: Engagement and Retention

• Mar 2015 - Dec 2017

As an energetic, experienced senior manager I was appointed to grow and evolve the Australian Hearing CRM client program through effective customer retention initiatives and change management programs. I was responsible for leading various client based initiatives that helped to transform the way Australian Hearing relates to its client base by developing best-in-class lifecycle-based, differentiated marketing experiences. Key duties and responsibilities: Lead the strategy, development, and execution of client based marketing campaigns to optimise the lead to purchase funnel as well as the retention, cross-sell and up-sell program as well as the management of win-back strategies. Oversee the development, execution and analysis of marketing campaigns, including offer management and brand engagement campaigns, member segmentation, behaviour-based and triggered messaging and performance analysis. Analyse customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs. Use data-backed measurement and analysis to constantly test, refine and scale campaigns. Partner with digital counterparts to develop engaging digital communication to convert and retain qualified customers through edm campaigns. Partner with internal departments to drive business improvement programs to enable effective client implementation programs are rolled out across the business. Oversee and implement enhancements to an annual client membership based service program worth in excess of $30M a year.

Group Channel Manager - CRM & Retail

• Aug 2011 - Mar 2015

Overseeing all of Oticon's Retail Brands in Australia & New Zealand (AudioClinic, Western Hearing, HearingLife (Aust), HearingLife (NZ) and Adelaide Digital) my role was to develop and execute appropriate strategies and tactics to retain and grow our relationship with existing clients across an annual Client Relationship Management program. I was also responsible for the managment of the Retail Channel Strategy and Plan which includes the development and execution of the delivery of relevant marketing, tools, POS collateral, branding, and promotional items that meet Local Area Marketing and In-Clinic Experience requirements for the Group’s Clinic Network

Managing Director - (volunteer)

• May 2007 - Sep 2011

Set up a company to raise funds to keep former street kids in Siem Reap, Cambodian, in school. - Wrote, produced and marketed a Cambodian Cookbook, called Num Bai (Eat Rice). - Manage the merchandise on the website from creative, sourcing, pricing to distribution Set up a company to raise funds to keep former street kids in Siem Reap, Cambodian, in school. - Wrote, produced and marketed a Cambodian Cookbook, called Num Bai (Eat Rice). - Manage the merchandise on the website from creative, sourcing, pricing to distribution

Marketing Specialist

• Nov 2010 - Aug 2011

Marketing Manager - Livewire

• Dec 2008 - Mar 2009

I was contracted to launch a new brand called livewire.org.au. This included developing a marketing strategy, branding guidelines, collateral development, web content, all marketing and promotions material. I was contracted to launch a new brand called livewire.org.au. This included developing a marketing strategy, branding guidelines, collateral development, web content, all marketing and promotions material.

Projects Manager

• Mar 2008 - Dec 2008

I was employed to research and develop two new National projects to drive brand awareness and increase revenue streams for the Fundraising Department. I also developed a 3 year National Events Department Strategy and a Fundraising Staff Reward and Recognition Program I was employed to research and develop two new National projects to drive brand awareness and increase revenue streams for the Fundraising Department. I also developed a 3 year National Events Department Strategy and a Fundraising Staff Reward and Recognition Program

Channel Marketing - Direct

• Feb 2005 - Sep 2007

Responsibilities include:• Managed and rolled out the new visual corporate identity for the retail network from branch fit-outs to staff uniforms, staff communications, point of sale and local area marketing campaigns. • Developed a unique online customised marketing templating system, called ‘marketinghelp’ that provided real-time promotional material to the retail and franchise network which was tailored, on-brand and compliant. • Managed the communication strategy, including stakeholder engagement of marketing communication activities to the front line network to ensure awareness, engagement and understanding. • Development of a National, State and local ‘point of sale’ strategy that addressed the different needs and interests of our customer base.

Customer Experience Specialist

• Aug 2002 - Feb 2005

• Researched customers (choice modelling) on their service expectations, monitored any changes & communicate insights and recommendation sales strategy to the sales & distribution network. • Developed a core group of influencers and potential leaders from all areas of our frontline business to champion and drive corporate change programs. • Working with managers in both branches and telephone business centres to determine the gaps in our service levels and work with their staff to overcome these issues to meet sales targets.• Facilitated and ran workshops to ensure staff were engaged & involved in the entire customer experience.• Assist managers with their coaching and counselling techniques ensuring a strong focus on the differentiated customer experience to drive sales

National Sponsorship & Community Relations Manager

• Jan 2000 - Aug 2002

• Recommended and implemented marketing strategies to develop and promote the extensive IAG portfolio of sponsorship and community relations program to drive sales and increase brand awareness. • Management of 8 people, over 100 sponsorship and marketing alliances and a budget of over $7 million.• Identified opportunities to create new partnerships with core community organisations, which were closely aligned with our core strategy of ‘prevention’ then advised on improving the management and return on investment of each sponsorship.• Developed strategies for marketing campaigns, advertising, promotional activities, staff fundraising activities including launches and product displays, promotional literature, set up of the NRMA Foundation and a comprehensive staff communications strategy. • Some of the major sponsorship included NRMA CareFlight, NSW Cricket, Salvation Army, West Coast Eagles, NRMA CrimeSafe, VRA, School Sports, NRMA Motorfest and NSW Wheelchair Sports Association

Marketing & Sponsorship Manager

• 1997 - 1999

Events Manager

• 1993 - 1997