Yvette Gotfredsen

Customer Insights Manager at Wesfarmers OneDigital
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area

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Richard Watson

Whilst employed at ADP, Yvette moderated a number of focus groups with our employees. Yvette instantly made the employees feel comfortable enough to talk candidly about sensitive topics that were affecting staff morale. Yvette's moderating style allowed her to get to the core of the matter with our employees and this provided us with the insight we needed to make some fundamental changes to the way we ran our business and serviced our clients.

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Credentials

  • AMSRS Full Member
    Australian Market and Social Research Society Limited
    Jan, 2014
    - Nov, 2024
  • Certified NPS Associate
    Satmetrix
    Nov, 2012
    - Nov, 2024

Experience

  • Wesfarmers OneDigital
    • Australia
    • Software Development
    • 100 - 200 Employee
    • Customer Insights Manager
      • Feb 2022 - Present

  • Baby Bunting
    • Australia
    • Retail
    • 200 - 300 Employee
    • Loyalty Manager
      • Apr 2019 - Feb 2022

      Built and managed the Baby Bunting loyalty program, Baby Bunting family, which saw a 17% lift in active members in the first year. Responsible for all loyalty program activity and team management including brand development and advertising, campaign development, personalised offers and product recommendations, reporting and analytics, change management and training. Also responsible for managing the Customer Insights function including the implementation and management of the business wide Voice of the Customer program.

  • Coles Group
    • Australia
    • Retail
    • 700 & Above Employee
    • Senior Manager, Customer Insights
      • Oct 2015 - Mar 2019

      Built and led the Coles Express Customer Insights function which included ad hoc research (brand tracking, segmentation, category insights) and the implementation of the Voice of the Customer program “Tell Coles Express”. Responsible for using data and research to drive change and identify opportunities for growth.

    • Category, Store and Digital Insights Manager
      • Mar 2013 - Oct 2015

  • ADP
    • United States
    • Human Resources Services
    • 700 & Above Employee
    • Client Experience Manager
      • Aug 2011 - Mar 2013

      Solely responsible for all market and customer research comissioned by ADP Australia/New Zealand including ad hoc research and Voice of Customer. Solely responsible for all market and customer research comissioned by ADP Australia/New Zealand including ad hoc research and Voice of Customer.

  • Medibank
    • Australia
    • Insurance
    • 700 & Above Employee
    • Head of Market Research
      • Nov 2008 - Aug 2011

      Management of all market research activity commissioned by Medibank Management of all market research activity commissioned by Medibank

  • Telstra
    • Australia
    • Telecommunications
    • 700 & Above Employee
    • Market Research Manager
      • Apr 2006 - Nov 2008

      Responsible for a number of customer experience trackers, brand and advertising research, customer value analysis and various ad hoc projects Responsible for a number of customer experience trackers, brand and advertising research, customer value analysis and various ad hoc projects

  • Market Solutions
    • Project Manager
      • Oct 1997 - Apr 2006

Education

  • RMIT University
    Youth Affairs
    1997 - 1999

Community

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