Experience

Connections
• Belgium
• Travel Arrangements
• 100 - 200 Employee
• Chief Operating Officer

  • Nov 2022 - Present


Lookahead BV

• Owner & CEO

  • Mar 2021 - Present

  Business & HR Transformation - Change Projects - Digitalization - General Management - Operational Excellence - Project Management - Scale Ups - Strategic Redesign Business & HR Transformation - Change Projects - Digitalization - General Management - Operational Excellence - Project Management - Scale Ups - Strategic Redesign



RainPharma

• Belgium
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Business Development - Sales - E commerce - Medical&Cosmetics

  • Apr 2021 - Oct 2022

  From strategy to execution. Scaling up the business and develop new sales channels in an omnichannel approach. From strategy to execution. Scaling up the business and develop new sales channels in an omnichannel approach.



Les Editions de l'Avenir

• Belgium
• Newspaper Publishing
• 100 - 200 Employee

• Managing Director

  • Sep 2018 - Jan 2021

  Les Editions de l'Avenir Les Marques: L'Avenir - Deuzio - Le journal des enfants Spearhead business transformation, driving company toward lean and agile management strategy underpinned by cross brand and multichannel approach. Direct creation of solid financial base whilst driving strategy-to-execution process to provide structured approach to clarifying, communicating, implementing, and managing strategy with aim of ensuring company focuses on developing high-value capabilities and optimising value. Oversee development of digital business plans, empowering integration into Teleco publishing environment. Head interfaces external parties, liaising with workers council and trade unions whilst leveraging strategic thinking to provide strong media solutions to key clients. Supervise financial performance and bottom-line result combined with top line under pressure. • Oversaw HR cost savings of 25% due to strategic and comprehensive review of underlying processes and work methods. • Directed digital development of "Journal des enfants"; this resulted in 20% increase in digital reach. • Headed digital launch of sport application, reinforcing journal and increasing digital reach. Show less



MAG ADVERTISING

• Pakistan
• Design Services
• 1 - 100 Employee

• Administrateur Délégué

  • Sep 2018 - Jan 2021

  Joint venture with Rossel Group: publishing B2B house for own products and third parties. Joint venture with Rossel Group: publishing B2B house for own products and third parties.



L'Avenir Advertising

• Belgium
• Book and Periodical Publishing

• Directeur Général

  • Sep 2018 - Jan 2021

  Régie Média B2B Sales Proximag: Managing a door-to-door publishing product in declining market Régie Média B2B Sales Proximag: Managing a door-to-door publishing product in declining market



L'AVENIR HEBDO S.A.

• Belgium
• Book and Periodical Publishing

• Managing Director

  • Sep 2018 - Jan 2021

  Moustique - Télé Pocket Championed complete overhaul and re-styling of digital platform, Moustique. Moustique - Télé Pocket Championed complete overhaul and re-styling of digital platform, Moustique.


Lapresse.be
• France
• Newspaper Publishing
• Membre du conseil d’administration

  • Sep 2018 - Jan 2021

Belga News Agency
• Media Production
• 100 - 200 Employee
• Membre du conseil d’administration

  • Sep 2018 - Jan 2021


Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Chairman - Chief Executive Officer

  • Jan 2017 - Sep 2018

  Directed overall strategic direction of company, including development and approval of annual business plan, operating plan, and execution plan. Led management team to drive operational excellence and strategic development, ensuring impactful processes were in place whilst guaranteeing compliance to applicable local and international regulations. Partnered with company directors to effectively challenge, support, and follow up sales. Drove strong, strategic relations with councils and trade unions. • Supervised overall performance and people management of 280 FTEs and circa 400 freelancers. • Drove digital acceleration for all brands, supervising 30% increase in total digital reach. • Effectively managed on-going business and financial performance, leveraging strong cost management to maintain acceptable bottom-line return and cash flow. • Spearheaded seamless divestment of business due to strategic decision of Board to withdraw from Belgium. Show less



Sanoma Media Belgium

• Belgium

• Domain Director Women - Publishing Director

  • Jul 2015 - Mar 2017

  Accelerated execution of Sanoma strategy through exceptional management of key brands and digital transformation as supported by digital hub and dedicated video team. Identified and secured cross border business, driving content synergy whilst supporting Sanoma BeNe organisational structure. Oversaw pint strategy to increase market share and boost digital revenue. Aligned B2C marketing activities with B2B cross media strategy in marketing solutions. • Supervised turnover of €86M. • Successfully established integrated, bi-lingual editorial teams to drive focus on content creation and aggregation. • Implemented re-use of content principle across Netherlands, overseeing editorial cost savings of 10%. Show less

• Chief Operating Officer - Transformation

  • Jan 2015 - Jun 2016

  Effectively executed Sanoma BeNe strategy whilst leading seamless divestment of non-focus brands HUMO-Moustique. Provided strategic support and leadership to all supporting departments. • Vice President for Consumer Market Sales and Supply Chain office. • Transformed and resized back-office into BeNe structure.• Directed implementation of innovative Human Resources BeNe approach in relation to local culture. Lead negotiations with trade unions.

• Chief Financial Officer

  • Jan 2011 - Dec 2014

  Finance Department-Legal Office-Procurement Office-Project Management Office• Headed successful acquisition of major TV station, head office content media agency, and TV production house.• Established and set up PMO, driving streamlining of different internal developments.• Financial management of a company with a turnover of €240M , 18 different brands and different legal companies.



HUMO NV.

• Belgium

• CEO

  • Jan 2015 - Aug 2015

  Led core team to steer business from "consumer to advertiser." Drove generation of new business whilst taking ownership of full P&L management. Oversaw brand transformation to prepare for sale. • Oversaw turnover of €40M. • Successfully maintained market share with minimum investments to ensue effective preparation of HUMO for sale. Led core team to steer business from "consumer to advertiser." Drove generation of new business whilst taking ownership of full P&L management. Oversaw brand transformation to prepare for sale. • Oversaw turnover of €40M. • Successfully maintained market share with minimum investments to ensue effective preparation of HUMO for sale.



De Vijver Media

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• Director - Member of the Supervisory Board

  • Jan 2014 - Jan 2015

  Represented Sanoma in Board of Directors governing organisation by establishing broad policies and setting out strategic objectives. Ensured availability of adequate financial resources and approved annual budgets. Oversaw senior management HR activities including setting of salaries, compensation, and benefits. • Successfully established innovative way of working, repositing TV station from pure movie distributor to channel with locally produced content. Represented Sanoma in Board of Directors governing organisation by establishing broad policies and setting out strategic objectives. Ensured availability of adequate financial resources and approved annual budgets. Oversaw senior management HR activities including setting of salaries, compensation, and benefits. • Successfully established innovative way of working, repositing TV station from pure movie distributor to channel with locally produced content.



Sanoma Regional Belgium

• Belgium
• Book and Periodical Publishing

• Managing Director a.i. Home & Deco

  • Jan 2013 - Dec 2014

  Spearheaded Home & Deco publishing business, overseeing development and execution of regional strategy whilst optimising cost structures, developing USPs, and setting up B2B and B2C sales strategy. Directed management of HR-related issues within front and back offices due to change in operating model aimed at driving seamless transformation to future operating model. • Created focus on core brands. Increase of 10% of turnover thanks to leveraging with brand portfolio of the Sanoma group. • Redesign operating model with a saving of 30% • Stabilised turnover in disruptive market through successful development of USPs and set up of B2B and B2C sales strategy. Show less



Jok Foe

• Belgium
• Media Production

• Chief Operating Officer

  • Jul 2007 - Dec 2012

  Managing day-to-day operation in collaboration with the CEO Responsible for Finance-HR-Facility management. Managing day-to-day operation in collaboration with the CEO Responsible for Finance-HR-Facility management.



Sanoma Magazines Belgium

• Belgium
• 1 - 100 Employee

• Management Accounting Manager

  • May 2004 - Dec 2010

  Main responsibilities: Coordination of budgetControlling, analyzing of consolidated company resultsIFRS Compliancy responsibleAcquisition controllingCoordination of different partnershipFinancial and managerial reporting to Management Committee and Headquarters

• Financial Accounting Manager

  • May 2000 - Apr 2004

  Direct Supervision of general Accounting and Chief accountants Account Receivables and Account PayablesMain responsibilities: Cash managementTax managementMonthly and yearly statutory closingsPeople manager of 20 employees