Experience

Canadian Jewish News (The CJN)

• Canada
• Media Production
• 1 - 100 Employee

• Social Media Specialist

  • Jun 2022 - Sep 2022

  Toronto, Ontario, Canada • Utilized Python to extract and process data from diverse data sources, including platform engagement, advertising effectiveness, and user behavior • Established sophisticated, well-aligned reporting framework to measure, report, and analyze marketing outcomes, ultimately leading to a 30% improvement in campaigns performance • Coordinated digital email marketing campaigns, managing responses and feedback efficiently under the CRM database. • Conducted extensive data cleaning and… Show more • Utilized Python to extract and process data from diverse data sources, including platform engagement, advertising effectiveness, and user behavior • Established sophisticated, well-aligned reporting framework to measure, report, and analyze marketing outcomes, ultimately leading to a 30% improvement in campaigns performance • Coordinated digital email marketing campaigns, managing responses and feedback efficiently under the CRM database. • Conducted extensive data cleaning and preprocessing, ensuring high data quality for accurate analysis • Monitored and analyzed social media content across four platforms, achieving a 120% quarterly follower growth rate and an 800% increase in post visibility using SMO and SEO techniques • Produced 20+ mini-documentaries and social media posts, amplifying the reach of CJN's daily podcasts under tight deadlines• Utilized Python to extract and process data from diverse data sources, including platform engagement, advertising effectiveness, and user behavior Show less



Yalla! Let’s Talk Media Company

• Multimedia Marketer

  • Jan 2022 - May 2022

  Toronto, Ontario, Canada • Spearheaded the "Love Yourself" in-person campaign, promoting self-love, which drove live engagement from 5K+ customers and acquired 1.5K new customers • Successfully installed and upheld digital signage hardware and software, guaranteeing uninterrupted content delivery. • Analyzed user interactions and preferences using SQL and Python to inform Tiktok and Instagram campaign strategy and improved follower engagement by 150% • Visualized data insights using graphs, charts, and… Show more • Spearheaded the "Love Yourself" in-person campaign, promoting self-love, which drove live engagement from 5K+ customers and acquired 1.5K new customers • Successfully installed and upheld digital signage hardware and software, guaranteeing uninterrupted content delivery. • Analyzed user interactions and preferences using SQL and Python to inform Tiktok and Instagram campaign strategy and improved follower engagement by 150% • Visualized data insights using graphs, charts, and dashboards in Tableau to effectively communicate findings to stakeholders Show less



The Toronto Observer

• News Reporter

  • Sep 2021 - May 2022

  Toronto, Ontario, Canada



MEISHANG Media

• Media Planner

  • May 2020 - Sep 2021

  Chengdu, Sichuan, China •Produced and delivered data-backed media plans for both traditional and digital channels, emphasizing KPIs and measurement metrics •Managed client expectations, maintaining accountability for project schedules, deliverables, and billing •Collaborated with the production team, presenting data-informed campaign strategies and overseeing their implementation •Analyzed historical data to forecast future marketing trends, enabling proactive business decision-making