Loria (Yuyang) Zhao

Senior Research Executive at 益普索Ipsos China
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Contact Information
us****@****om
(386) 825-5501
Location
China, CN
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • Inbound Marketing Certificate
    HubSpot
    Dec, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google Digital Academy (Skillshop)
    Nov, 2019
    - Nov, 2024

Experience

  • 益普索Ipsos China
    • Market Research
    • 1 - 100 Employee
    • Senior Research Executive
      • Jan 2021 - Present

  • Excellence Public Relations
    • United States
    • Public Relations and Communications Services
    • Digital Media Intern
      • May 2020 - Sep 2020

  • PRLab at Boston University
    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Account Executive
      • Jan 2020 - May 2020

      • Devised a PR plan to help Goodwill Boston promote its mission and increase awareness • Created a media list consisting of 20 publications; draft pitches and press releases to gain coverage in traditional media for Goodwill Boston Marathon runners • Established a weekly social media content calendar for Goodwill Boston’s Facebook, Instagram, and Twitter accounts; launched two social media campaigns for Goodwill’s 125th anniversary and “Spring Cleaning” project • Devised a PR plan to help Goodwill Boston promote its mission and increase awareness • Created a media list consisting of 20 publications; draft pitches and press releases to gain coverage in traditional media for Goodwill Boston Marathon runners • Established a weekly social media content calendar for Goodwill Boston’s Facebook, Instagram, and Twitter accounts; launched two social media campaigns for Goodwill’s 125th anniversary and “Spring Cleaning” project

  • Weber Shandwick
    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Public Relations Intern
      • Dec 2018 - Mar 2019

      • Drafted three press releases and four monthly media reports for Treasury Wine Estates • Monitored media outlets and collected client’s news clippings for four months • Collaborated with team members to prepare client RFPs; brainstormed ideas for new PR projects • Supported an on-site event for Bacardi, in charge of the reception • Drafted three press releases and four monthly media reports for Treasury Wine Estates • Monitored media outlets and collected client’s news clippings for four months • Collaborated with team members to prepare client RFPs; brainstormed ideas for new PR projects • Supported an on-site event for Bacardi, in charge of the reception

  • China Business Network (CBN)
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Business News Editor
      • Jul 2018 - Aug 2018

      • Monitored and wrote over one hundred newsflashes on commercial news and financial events • Edited and released over one hundred news to CBN website and mobile application • Monitored and wrote over one hundred newsflashes on commercial news and financial events • Edited and released over one hundred news to CBN website and mobile application

Education

  • Boston University College of Communication
    Master's degree, Communication and Media Studies
    2019 - 2021
  • The London School of Economics and Political Science (LSE)
    International Relations and Affairs
    2017 - 2017

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