Celine Yuxuan W.

Demand Generation Manager, Global at Jitterbit
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
  • Japanese Elementary proficiency

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Credentials

  • Email Marketing Certification
    HubSpot
    Mar, 2020
    - Nov, 2024
  • Inbound Marketing Certification
    HubSpot
    Mar, 2020
    - Nov, 2024
  • Google Ads - Measure Certification
    Google
    Mar, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Mar, 2020
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Feb, 2020
    - Nov, 2024
  • Google Ads Search Certificate
    Google
    Feb, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Feb, 2020
    - Nov, 2024
  • BEC B2 Business Vantage
    Cambridge Assessment International Education

Experience

  • Jitterbit
    • United States
    • Software Development
    • 200 - 300 Employee
    • Demand Generation Manager, Global
      • Apr 2022 - Present

      • Drive pipeline growth through various channels • Own, manage and execute ABM strategy for global markets • Own, manage and execute paid efforts including global with feedback from key stakeholders • Manage and report on campaign performance • Own and execute nurture campaigns • Manage content syndication campaign, partnering with the content team and wider demand generation/global marketing team • Manage PPC agency • Drive pipeline growth through various channels • Own, manage and execute ABM strategy for global markets • Own, manage and execute paid efforts including global with feedback from key stakeholders • Manage and report on campaign performance • Own and execute nurture campaigns • Manage content syndication campaign, partnering with the content team and wider demand generation/global marketing team • Manage PPC agency

  • Correlation One
    • United States
    • Professional Training and Coaching
    • 300 - 400 Employee
    • Marketing Analyst
      • Sep 2021 - Apr 2022

      • Design, build and maintain scalable dashboards that provide reliable tracking views for conversion funnel optimization and L2R (Lead to Revenue).• Create, monitor and report on KPI performance across all marketing channels• Analyze marketing/sales data, and other multichannel data sources to derive deeper learnings and inform optimization opportunities.• Execute on a wide range of analysis, translate marketing data into insights and recommendations that are actionable for the Marketing and across the company.• Inform prospecting, targeting strategies based on data and research• Perform ROI Analysis of Content Marketing• Direct all B2B Marketing campaigns and apply the scientific method to the development of AB tests in marketing campaigns across channels ( Email, Web, and Social Media) to identify a sustainable marketing strategy to success.• Analyze, measure, and optimize paid ad campaigns across performance marketing channels.• Optimize CRM and automation workflows to increase conversion rate• Improved Segmentation of Contacts based on engagement• Maintain social media channels to increase brand awareness and drive B2B opportunities• Manage the website: improve SEO position ranking for B2B target keywords; build and update web pages Show less

    • Digital Marketing Specialist
      • Mar 2021 - Sep 2021

      * Managing Correlation One website* Deploy and manage email marketing campaigns* Develop and implement an SEO strategy for the Correlation One website and blog* Manage SEM campaigns, while testing messaging, targeting and landing pages to improve conversions* Competitor and audience research to inform Correlation One’s content marketing strategy* Regular marketing reporting on campaign and traffic performance* Manage all social media channels* Manage and monitor paid social lead gen campaigns.* Content marketing: blogs, videos, white papers, case studies, etc.* Manage B2B Marketing CRM Show less

    • Marketing Intern (SEO Specialist)
      • Nov 2020 - Mar 2021

      • Build entire company website on HubSpot • Develop and implement an SEO strategy to increase website inbound traffic: • Increase keywords ranking for unbranded terms in order to reach new audience at the top funnel • Work with tech team to prioritize technical SEO implementation• Leverage data from SEM Rush, GA and other tools to audit, measure progress and make ongoing improvements• Content Marketing - creating blogs and whitepapers • Manage SEM campaigns, while testing messaging, targeting and landing pages to improve conversions• Provide input into social media accounts and digital marketing campaigns to grow C1's community membership adoption and engagement• Conduct Market Research Show less

  • Enertiv
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2020 - Oct 2020

      • SEO: Updated 17 FAQ pages to improve target keyword ranking by rewriting content, adding pictures, videos. Improved website search visibility by 44.95% • Data Visualization: Analyzed 10+ billion hours of building performance data from API, created 19 PowerBI dashboards, provide industrial insights to pitch PR journalists for marketing purpose • Managed company social media: LinkedIn increased 246 followers, 293.88% engagement, 511.33% click thru;Twitter increased 194.17% total tweets and 136.67% total engagement Show less

  • Greener Path Retirement Planning
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Specialist
      • May 2020 - Aug 2020

      • Generate email campaigns to the target audience• Develop and produce webinar events for the target audience• Manage website Designs and analyze traffic data to generate marketing insights for prospect conversions• Edit website through FMG Suite• Manage LinkedIn business page and conduct LinkedIn sales strategy • Maintain customer relationships on a daily basis by offering assistance service

    • Marketing Intern
      • Mar 2020 - May 2020

      • SEO - Website Design, Google Analytics• CRM - Manage Customer Database on RedTail• Email Campaigns• Content Generation & Management - Organic Content, FMG Suite, Platinum Strategies• Marketing Campaigns Design• Design and Execute Webinars• Social Media Updates and Management

Education

  • Fordham Gabelli School of Business
    Master of Science - MS, Marketing Intelligence
    2019 - 2020
  • Hubei Polytechnic University
    Bachelor's degree, Marketing/Marketing Management, General
    2016 - 2018
  • Hubei Polytechnic University
    Bachelor's degree, Business English
    2014 - 2018

Community

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