Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director

  • Jul 2022 - Present

• Media Supervisor

  • Sep 2020 - Jun 2022



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Planner, Strategy

  • Oct 2018 - Sep 2020

  • Provide a data lead consultancy service in relation to the specification and allocation of advertising budgets required to achieve business and marketing objectives • Lead and execute GSK’s first corporate campaign in the U.S. – increased overall corporate brand awareness by 29% • Collaborate with brand IAT to shift Excedrin’s brand positioning to a migraine-specific medication vs. general pain relief • Provide a data lead consultancy service in relation to the specification and allocation of advertising budgets required to achieve business and marketing objectives • Lead and execute GSK’s first corporate campaign in the U.S. – increased overall corporate brand awareness by 29% • Collaborate with brand IAT to shift Excedrin’s brand positioning to a migraine-specific medication vs. general pain relief



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Associate, Integrated Investment

  • May 2017 - Mar 2018

  Clients: Coca-Cola • Oversaw digital strategy and campaign execution for numerous Coca-Cola initiatives, including local campaigns with Six Flags and Universal Studios and customer campaigns with McDonald’s and Wendy’s • Took ownership of presenting directly to brands' marketing leadership and receiving approval for digital strategy and tactical recommendations, one of which resulted in a Universal Orlando campaign that increased YoY ROI by 24% • Responsible for the execution and analysis of campaigns, including receiving client authorizations, identifying KPIs and benchmarks, implementing 3rd party conversion tags, and delivering post-campaign reports • Collaborated with in-house creative agency to create and recommend effective themes, copy, and headlines for campaign specific creatives. Platforms include display, video, and social, and custom creative • Crafted RFPs and evaluated/negotiated digital partner proposals – criteria entailed plan alignment on campaign objectives, rates and buy methods, targeting capabilities, and viewability/brand safety requirements Show less



Maxus Global

• United States
• Advertising Services
• 200 - 300 Employee

• Integrated Media Planner

  • Aug 2016 - Apr 2017

  Clients: Purina• Prepared and presented cross-channel media strategy for Purina’s new brand launch for Bella, with a total budget of $8MM• Crafted a story of the audience profile from consumer insights to identify desired target audiences for specific media vehicles, utilized planning tools such as ComScore, Simmons, MRI, Kantar, and proprietary GroupM planning tools• Worked with respective channel teams (programmatic, search, social, TV, print, OOH, Hispanic) to identify each channel’s role and ensure teams have proper budget allocation to meet specific campaign objectives • Lead client discussions that established core communication tasks based on the desired behavior changes Show less

• Assistant Media Planner

  • Jun 2015 - Jul 2016

  Maxus Clients: Valeant Pharmaceuticals, Monster Strike (New Business)GroupM Clients: Target• New Business Pitch (Monster Strike) – Part of team that won a new business pitch for a Japanese mobile gaming company and provided groundwork for client’s understanding of U.S. media and cultural landscape. Worked closely with Maxus CDO and client marketing leadership to create brand and media strategy recommendation to help accomplish client business goals and provide solutions in a new market• Successfully conducted a Super Bowl campaign in 2016 for Jublia and Xifaxan, including a :60 TV spot with a complimentary digital component• Oversaw the transition of the recently won Target account from the previous agency, total of $6+MM in digital campaigns Show less



Esquire magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing and Sales Intern

  • Sep 2014 - Dec 2014

  • Prepared advertising sales reps with share of market report comparing Esquire and titles in its competitive set. Categories under consideration included, print, digital, and social media • Used digital advertisement software, such as MediaRadar and Moat, to research and update edit credit books for clients such as Louis Vuitton, Gucci, Rolex, and Cadillac • Created and presented to entire team, a fully integrated mock marketing program for Bose and over the course of three months developed a strategic proposal that included promotional ideas for multiple media channels, including print, digital, tablet, social, and live events • Coordinated with the Executive Director of Strategic Partnerships & Events and assisted him in setting up, planning, and execution of the American Food and Drink Awards party in October • Collaborated with the Associate Director of Integrated Marketing and researched and contacted potential staff in Japanese for a joint promotional shopping event with Macy Show less



soundbyte Management

• Musicians
• 1 - 100 Employee

• Intern

  • Jan 2014 - May 2014

  • Coordinated with the individual artists to produce web content for artists’ social, media, website, and blogs • Worked directly with the President to coordinate the submission of proposals in preparing live events and promotional strategies • Processed expense reports between artists and management and tracked sales progress of artists’ music and merchandise • Assisted at live events and performances, organized artists and team members on and off stage in a timely manner • Coordinated with the individual artists to produce web content for artists’ social, media, website, and blogs • Worked directly with the President to coordinate the submission of proposals in preparing live events and promotional strategies • Processed expense reports between artists and management and tracked sales progress of artists’ music and merchandise • Assisted at live events and performances, organized artists and team members on and off stage in a timely manner



One Capital Management, LLC

• United States
• Investment Management
• 1 - 100 Employee

• Administrative Intern

  • May 2012 - Aug 2012

  • Assisted the Managing Director and assisted in creating a completed information analysis for procedures and reports, used Bloomberg software to research up-to-date stocks and created report for supervisor • Maintained and updated client information and portfolios for more than half of the client database • Researched market shares and make recommendations to supervisor based on diversity and liquidity of that specific client’s goals • Performed administrative and office support for multiple supervisors, such as filing, data entry, and creating spreadsheets and presentations on Microsoft Office Show less