Marketing Specialist

• May 2021 - Present

•Marketing Analytics: Created monthly marketing reports and revised marketing plans based on efficiency •Social Media Management: Managed multiple social media accounts across 3 platforms, and created weekly posts to grow brand exposure. •Event Planning: Planned and promoted online webinars twice a month with an average of 200 attendees, 90%+ positive feedback, and 10+ qualified sales lead. •Marketing Analytics: Created monthly marketing reports and revised marketing plans based on efficiency •Social Media Management: Managed multiple social media accounts across 3 platforms, and created weekly posts to grow brand exposure. •Event Planning: Planned and promoted online webinars twice a month with an average of 200 attendees, 90%+ positive feedback, and 10+ qualified sales lead.

Operation Intern

• Dec 2020 - Mar 2021

• Growth Strategy: Develop growth strategies for women power partnership programs and engage corporate sponsors and brands in the industry. • Influencer Marketing: Build and maintain relationships with prominent influencers and leaders in the field by inviting them to give speeches and workshops on social media. • Email Marketing: Use Mailchimp to create outreach emails to various types of user members. Create 5+ email campaigns with targeted content to specific c audience • Campaign Optimization: Experiment with three different content approaches to increase sponsor rate. • Data Analysis: Use SQL to gather user data and Google Analytics to monitor the key performance of user behavior and page views on the website,. Show less

Marketing Assistant

• May 2019 - Aug 2019

• Social Media Management: Managed and monitored 2 accounts across multiple social media platforms Created weekly content schedule, participated in editing and proofreading of social content • Translate Data Into Insights: Utilized Google Analytics to report performance on content engagement and user flow and optimizing the blog landing page •Analyze social media data: Monitored and organized audiences' click rate and user flow using Tableau, analyzed the observed data using SQL. Base on the result, to suggest new content and competitive titles to team and manager drive a 15% improvement of the user flow over a 3-month period Show less

Marketing Analyst

• Jun 2018 - Aug 2018

• Industry Research: Conducted competitive research of the credit card industry, compared pros and cons of credit card services across 12 commercial banks • Research Campaign: Assisted in the development and implementation of a multi-channel marketing campaign to promote Kin's CTRIP Travel Credit Card, updated event schedules •Marketing Management: Managed and coordinated marketing events such as conferences, webinars. Also, organized all results from marketing surveys and studies. • Weekly Dashboard Report: Evaluated the result of credit card marketing acquisition campaign and created a weekly dashboard using Google Sheets • Event Planning and Content Creation: Supported wealth management division to organize marketing events for the launch of Ben Li Feng, a series of new high-return RMB wealth management products Show less

Marketing Intern

• Jun 2017 - Aug 2017

• Customer Segmentation: Segmented the customer base into 3 tiers based on their annual contract revenue and industry. • Data Visualization: Monitored and visualized the usage of the new online appointment system using Tableau, analyzed the observed data using SAS, and provided business insights to the team • Product Marketing: Pinpointed the low adoption rate of the new system and then created a marketing campaign to promote the new system. • Customer Segmentation: Segmented the customer base into 3 tiers based on their annual contract revenue and industry. • Data Visualization: Monitored and visualized the usage of the new online appointment system using Tableau, analyzed the observed data using SAS, and provided business insights to the team • Product Marketing: Pinpointed the low adoption rate of the new system and then created a marketing campaign to promote the new system.

Risk Management Specialist

• May 2016 - Aug 2016