Experience

卡西欧（中国）贸易有限公司

• China
• Consumer Electronics
• 1 - 100 Employee

• Marketing PR Assistant

  • Jun 2021 - Present

  1. Assist in brand image building, including SNS release, product material, brand content, etc 2. Plan and implement online and offline new product promotion, reasonable budget planning, synchronous tracking data, analysis and report 3. Maintain good relationship with core press media and KOL, establish brand resource database, actively promote seeding, sponsorship placement, and further expand the brand influence 4. Actively promote the work of seeding, resource exchange and implantation sponsorship 5.Independently responsible for SHEEN and EF brand planning and execution of Casio 5. Developed GWP and take charge of the channel of direct-sale stores Show less



Sleep Over Sleep showroom

• 中国 上海

• Fashion Brand PR & BD

  • Jul 2020 - Mar 2021

  1.Establish a good relationship with Press media & Influencer（The Fabric Union Brand） 2.Social media operation, maintenance, and brand promotion, get fan traffic 3.Industry information search, competitive product analysis 4.Responsible for expanding new sales channels and acquiring new business opportunities 5.Effectively maintain and promote cooperative customers 6.Planning appropriate offline event 7. Sales data analyze and weekly report（Sleep over Sleep Brand） 1.Establish a good relationship with Press media & Influencer（The Fabric Union Brand） 2.Social media operation, maintenance, and brand promotion, get fan traffic 3.Industry information search, competitive product analysis 4.Responsible for expanding new sales channels and acquiring new business opportunities 5.Effectively maintain and promote cooperative customers 6.Planning appropriate offline event 7. Sales data analyze and weekly report（Sleep over Sleep Brand）



DAVID KOMA LONDON

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Paris Fashion week intern

  • Sep 2019 - Oct 2019

  1.Daily showroom duties, showroom setting, New collection display, backstage monitor 2.Assist buyers and record sales order into sales platform 1.Daily showroom duties, showroom setting, New collection display, backstage monitor 2.Assist buyers and record sales order into sales platform



Jimmy Choo

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Merchandising intern

  • May 2018 - Sep 2018

  1.Collect and organize stores sales data and to summary 2.Adjust stores inventory based on sales data report and record 3.Collect the most popular goods ，then make monthly report 1.Collect and organize stores sales data and to summary 2.Adjust stores inventory based on sales data report and record 3.Collect the most popular goods ，then make monthly report



Australian Fashion Labels (part of IFG)

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• PR intern

  • Jun 2017 - Feb 2018

  1.Assist to offline event，tracking brand traffic 2.Day to day social media execution management E-commerce relationship development 3.Sort out new collection & sample list for magazine shooting 1.Assist to offline event，tracking brand traffic 2.Day to day social media execution management E-commerce relationship development 3.Sort out new collection & sample list for magazine shooting