Yuting Lai
Media and Communications Manager; Value Innovator at VCNC- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Bio
Credentials
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Bachelor of Business Admin
National University of SingaporeJun, 2013- Nov, 2024
Experience
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타다(VCNC)
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South Korea
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Software Development
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1 - 100 Employee
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Media and Communications Manager; Value Innovator
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Oct 2015 - Present
In charge of Marketing and Communications for Between in Singapore, Southeast Asia (Brief overview of Between - Between is a private mobile app for couples, where two people chat exclusively with each other, share photos and mark important dates together. Between has 21 million downloads globally - 300,000 of which in Singapore.) Key responsibilities include: • Content marketing - Explore and create different forms of content on social media platforms, mainly Facebook and Instagram, to drive user engagement -- Develop visuals/videos and creative copy for local content -- Conceptualise creative directions and work closely with design team to create more content - Grew follower base on Instagram for Between SEA from 9k to 20k - Wrote editorials for ad-hoc projects • Social media marketing - Perform both organic and paid marketing on Facebook and Instagram to acquire user downloads at a target CPI/CPA - Manage communications and handle user enquiries on FB/IG • Campaign management - Strategise, plan and execute digital marketing activities in Singapore and SEA with the key objective of user acquisition - Determine success of campaigns based on key measurement metrics - Provide marketing support for global campaigns • Partnerships - Source for relevant offline/online partners to create value for our users with the key objective of user retention and improved WAU/MAU - Handle other partnership enquiries • Public Relations - Influencer Marketing -- Identify suitable influencers and build relationships with them, forming collaborations to widen our reach for certain campaigns Other responsibilities: - Spearheaded marketing activities, managed content and operations for a local discovery app called WhereTwo in 2016 (another app under VCNC which was in Singapore for half a year) -- User growth: 14,000 users in Singapore within 6 months Show less
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SK planet
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South Korea
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Information Technology & Services
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300 - 400 Employee
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Marketing Executive (Senior)
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Jan 2015 - Oct 2015
• Planned marketing strategies and executed marketing activities to raise awareness, strengthen brand essence and drive downloads for Pickat, a food discovery mobile application • Managed and developed content actively for Pickat key social media platforms, growing the fan base significantly within a short period of time - - Facebook: 5,000 to 10,000 likes - - Instagram: 900 to 2,100 followers - - 2,100 #Pickateer hashtags, 8,000 #PickatSG hashtags on Instagram - - eDM base: 50,000 • Worked closely with data analysis team and product team to discuss findings and further improve tracking and end results of campaigns • Led the Social Media Influencer Program, an initiative to heighten Pickat's presence on social media through forming our own community of lifestyle influencers, and managed the influencers - - Grew the number of influencers from 11 to 35 over 3 months - - Organized and executed food-tasting events for the influencers • Conceptualized and executed thematic contests on Facebook and on mobile app itself (eg. SG50 Food with a Twist, My Date's #Awesome5, SEA games related activities) - - Averaging 500 - 700 entries per contest • Conceptualized ideas and creative copy for marketing activities, and worked closely with business development team to develop promotional campaigns for the merchants (channels) • Followed through cross-branding campaigns with other partners • Wrote editorials and contributed to the content of Pickat website Show less
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Soo Kee Group
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Singapore
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Marketing Executive
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Mar 2014 - Nov 2014
• Assisted DGM in planning and execution of all marketing aspects for Soo Kee Jewellery, including seasonal and promotional campaigns, advertising materials (ATL, BTL & Digital) and collaborative events • Spearheaded key website overhaul project - - Conceptualization to Launch within 4 months • Managed brand’s social media platforms through content creation and attending to customer feedback and enquiries on Facebook - - Facebook: Grew the base by 40% to 40,000 • Conceptualized creative directions with designers, visual merchandisers and printers for the production of marketing collaterals • Developed creative copy for Collaterals, Catalog and Press releases for new product launches • Sourced for partnership and sponsorship opportunities actively - - Worked with DBS for our Annual Sale Exhibition - - Cross-branding with certain beauty/bridal brands • Liaised and worked closely with bank partners, mall partners, media and external partners and vendors to ensure successful implementation of A&P activities and boost sales in retail stores • Managed ad buys and ensured timely submission of magazine ads • Carried out market research, competitor analysis and post-campaign analysis Show less
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Events Coordinator, Corporate Communications
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Jul 2013 - Dec 2013
• Participated in the planning, production and execution of regional art /architecture /fashion events where Swarovski collaborated with international designers, such as Beijing Design Week 2013 and Runway Rocks (fashion runway • Assisted in the general and event-specific development of social media activities/content on APAC digital platforms – mainly Facebook, Weibo and event-specific websites • Liaised with vendors to facilitate production of marketing collaterals and press gifts • Followed through event-specific logistics to facilitate overseas programmes/events • Coordinated with media /stylists /PR agency in managing Atelier Swarovski media loan requests to drive media/print coverage • Routinely followed up with media monitoring and tracking reports Show less
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SUTL Group of Companies
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Singapore
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Retail
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1 - 100 Employee
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Marketing Communications Intern / Marketing Assistant
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May 2012 - Dec 2012
• Actively participated in the conceptualization, planning and execution of NYDC restaurant’s promotions and key campaigns, such as new menu launch & 17th anniversary • Led the planning and implementation of NYDC’s Halloween 2012 campaign • Managed the social media and digital marketing aspects of NYDC • Explored and secured advertising and promotional • Performed market research, competitors’ check and data analysis • Developed and designed marketing collaterals (references can be provided) Show less
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Education
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2009 - 2013
National University of Singapore
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General -
2009 - 2013
National University of Singapore
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
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