Experience

Ashraful Aid

• South Africa
• Non-profit Organizations
• 1 - 100 Employee

• Chief Operations Officer

  • Feb 2021 - Present

  Leading the operational team and driving the growth of the organisation in South Africa and internationally. Leading the operational team and driving the growth of the organisation in South Africa and internationally.



A+E Networks

• United States
• Entertainment Providers
• 700 & Above Employee

• General Manager: Africa

  • Jun 2016 - Feb 2020

  Established and led the African office (including P&L responsibility) for A+E Networks, a global media and entertainment company with award-winning channel brands including History, Crime+Investigation and Lifetime. Managed a budget of +R120 million and a team of 12 people, and represented the territory on the EMEA executive team as well at global conferences. Successfully grew advertising revenue leading to overall profitability improvement, turned around performance of under-performing business functions, and expanded distribution and product portfolio. Show less



Kagiso Media

• South Africa
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head: Content and Channels

  • Jan 2014 - May 2016

  Responsible for management and oversight of channel business, including overall responsibility for broadcasting policy and regulatory matters. Successfully secured a Pay TV licence for Kagiso Media in 2015 and conceptualized, launched and incubated Glow TV, a new free-to-air TV channel with distribution on all major satellite platforms in South Africa. Led the acquisition of ReelAfrican, a start up content aggregator specializing in African content and took on the CEO role to integrate the business and establish an operational team. Served as a member of the Kagiso Media Exco, as well as a Director/Board representative for subsidiary companies Glow TV, Urban Brew Studios and ReelAfrican. Show less

• Head: Business Development and Special Projects

  • Jan 2013 - Jan 2014

  Identified and analysed growth opportunities, including development of business cases for partnership and acquisition opportunities in key territories in Sub-Saharan Africa. Incubated new projects green-lit by the Board and developed a strategy for market entry into the television sector.

• Project Leader, Television (Consultant)

  • Nov 2011 - Dec 2012

  Led the process to develop and submit an application for a commercial subscription TV licence. Also responsible for driving TV related projects within Kagiso Media, including assessing acquisition opportunities outside of South Africa.



National Association of Broadcasters (South Africa)

• South Africa
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Member of the Executive Committee

  • Mar 2014 - Apr 2016

  Led the process to establish the Broadcast Research Council on behalf of the television and radio industry. The national research conducted by the BRC forms the basis of advertising trading in the TV and radio industry. Led the process to establish the Broadcast Research Council on behalf of the television and radio industry. The national research conducted by the BRC forms the basis of advertising trading in the TV and radio industry.



Broadcast Research Council of South Africa

• South Africa

• Board Member: Interim Board

  • Oct 2014 - Mar 2015



KPMG South Africa

• Johanesburg

• Principal Advisor (Senior Manager)

  • Jan 2011 - Oct 2011

  Senior Manager in the Operational Strategy unit in KPMG South Africa. Responsible for leading projects focused on identifying value creating and cost optimisation opportunities for the public and private sector. Senior Manager in the Operational Strategy unit in KPMG South Africa. Responsible for leading projects focused on identifying value creating and cost optimisation opportunities for the public and private sector.



SABC

• Broadcast Media Production and Distribution
• 700 & Above Employee

• DTT Project Leader (General Manager)

  • Jan 2008 - Jan 2011

  Established and led the national digital migration project for SABC working closely with government and all industry stakeholders. SABC took a leading position in the development of policy, regulations, technical standards and industry coordination activities, including rolling out a national field pilot with 2000 participants and being recognised internationally.Represented SABC on Digital Dzonga (Ministerial Advisory Council).

• Strategy Manager (General Manager), Content Enterprises

  • Aug 2005 - Jan 2008

  Supported the centralisation of several core functions and creation of a new strategic division with a budget in excess of R1 billion. Successfully established and led the strategy and research function for the new division and achieved buy-in for the new strategy from key internal (Board and Exco) and external stakeholders. The strategic shift transformed the business and the industry, and resulted in cost syenrgies and an expanded content offering.

• Television Programming Manager: SABC Sport

  • Sep 2004 - Jul 2005

• Acting Marketing Manager: SABC Sport

  • Aug 2004 - Jul 2005

• Business Development Manager: SABC Sport

  • Sep 2003 - Aug 2004

• Strategic Planning Analyst

  • Oct 2001 - Aug 2003

• Freelance Strategy Consultant

  • Apr 2001 - Sep 2001



Bain and Company

• Associate Consultant

  • Feb 2000 - Feb 2001