Yusheng Feng
Specialist, Advanced Modeling at The NPD Group- Claim this Profile
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Bio
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Specialist, Advanced Modeling
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Jun 2016 - Present
Leveraged NPD data to identify and compare the adoption patterns of new launched products in footwear, apparel, technology, beauty, toy and automotive industries Applied linear regression with log transformation to measure the magnitude of impact of distribution and average selling price on unit sales Combined consumer responses, planned market activities and historical benchmark data to deliver quantitative pre-market forecasts for clients Leveraged NPD data to identify and compare the adoption patterns of new launched products in footwear, apparel, technology, beauty, toy and automotive industries Applied linear regression with log transformation to measure the magnitude of impact of distribution and average selling price on unit sales Combined consumer responses, planned market activities and historical benchmark data to deliver quantitative pre-market forecasts for clients
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Arcom Capital LLC
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Southport, CT
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Research Intern
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Dec 2015 - Jan 2016
Led efforts to implement WLS regression and ARIMA to achieve the best prediction for the monthly consumption of natural gas based on weather, price and other related variables while working in a team of 5 people Researched historical bootstrap, parametric, and Monte Carlo methods to generate three proprietary VaR calculations on a portfolio of futures and compared the results with a third party VaR model Employed the use of VBA and VBScript to generate an automated system that sends emails on a regular basis with embedded charts related to latest weather model data Show less
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Education
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Yale University
Master’s Degree, Statistics -
University of Illinois at Urbana-Champaign
Bachelor’s Degree, Mathematics