Yurii Kashenko
Head of Marketing at Farlep-Invest (Vega Telecommunications Group)- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
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Bio
Yurii Homeniuk
I've worked with Yuriy in two companies. Yuriy is a person who has a excellent skills in marketing, pricing and strategy. I recommend Yuriy like a big professional.
Andrey Ukrainets
Yurii Homeniuk
I've worked with Yuriy in two companies. Yuriy is a person who has a excellent skills in marketing, pricing and strategy. I recommend Yuriy like a big professional.
Andrey Ukrainets
Yurii Homeniuk
I've worked with Yuriy in two companies. Yuriy is a person who has a excellent skills in marketing, pricing and strategy. I recommend Yuriy like a big professional.
Andrey Ukrainets
Yurii Homeniuk
I've worked with Yuriy in two companies. Yuriy is a person who has a excellent skills in marketing, pricing and strategy. I recommend Yuriy like a big professional.
Andrey Ukrainets
Credentials
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Professional Scrum Product Owner I
Scrum.orgDec, 2019- Nov, 2024 -
WEB-analytics
UAMASTERMar, 2019- Nov, 2024 -
Search Engine Optimization
Web-PromoSep, 2018- Nov, 2024 -
Google Ads sertified (Search; GDN)
GoogleJun, 2018- Nov, 2024
Experience
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Farlep-Invest (Vega Telecommunications Group)
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Telecommunications
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100 - 200 Employee
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Head of Marketing
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Jun 2017 - Present
Product management (B2B and B2C: IP-telephony, Broadband, IPTV, Wi-Fi, Cloud solutions)- Product strategy and roadmap design and implementation- Key metrics monitoring and improvement (Acquisition, Retention, ARPU, Usage, Customer satisfaction, Quality)- Customer development - Value proposition design- Marketing researches and new market opportunities definition- New products development- Product management processes improvementMarketing communications management- Сommunication strategy design (perception, awarenesses and acquisition)- Communications plan design and implementations (Digital: Search ads, Targeted mediaads, Remarketing, Affiliate programs. Direct marketing (bulk massaging). Offline: ATL, BTL)- SEO. WEB-analytics- Web site maintenance and improvement.- Communication efficiency evaluation, control and improvement (SAC, ROI, СPM, awareness rate)- Sales funnel evaluation and improvement.
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Head of Product Management
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Jun 2016 - Jun 2017
Area of Responsibility - Product Management of fix data, voice, IPTV and VAS.- Identifying new business opportunities;- Design and implementation of strategic and tactical product management & development plans;- Management of full product's life cycles, from design & go-to-market to closing;- Marketing mix management;- Organizing and staffing the department: determining priorities and goals, monitoring and evaluating performance, recruiting, developing and promoting the staff.
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Team Lead, Product Management and Development
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Mar 2012 - Jun 2016
Area of Responsibility:Product Management of mobile data servicesMarketing and sales coordinator/Deputy Project Manager of the 3G network implementation projectLaunch of new products, product management:- Market analysis, searching for financial and image opportunities- Responsibility for KPI performance (number of customers, usage, revenue, margin)- Products quality control, customer experience improvement- Pricing- Cross-functional team coordination (Sales, PR, Marketing communications, CRM, IT, Technical, Call-center) to product launch and support - Development and implementation of campaigns to attract, develop, retain and monetize customersDelivery project manager:- Preparation of all project documentation (Business plan, Project concept, Business requirements, Procurement documentation, Project plan, etc.)- Project scheduling and performance management - Project status reporting and presentation to the company collegial body- Risk management and problem solvation with product and project
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MTS Group
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Russian Federation
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Telecommunications
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700 & Above Employee
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Product manager, New Product Development
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Aug 2010 - Feb 2012
• New VAS products development (mass and business segments) • Management and development of existing products • Product Marketing: Pricing, Placement, Promotion • P&L responsibility in terms of revenue and gross marginality. • Control quality and correctness of services. • An analysis of market trends, competitors, vendors and other environmental factors • Project activities to launch new products • New VAS products development (mass and business segments) • Management and development of existing products • Product Marketing: Pricing, Placement, Promotion • P&L responsibility in terms of revenue and gross marginality. • Control quality and correctness of services. • An analysis of market trends, competitors, vendors and other environmental factors • Project activities to launch new products
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Head of VAS Department
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Feb 2008 - Aug 2010
• Development and management VAS products• Promotion of products on the market• Market analysis and researching• Gathering statistics (operational and financial), the formation of statistical reporting• P&L responsibility• Organization and control of the department • Development and management VAS products• Promotion of products on the market• Market analysis and researching• Gathering statistics (operational and financial), the formation of statistical reporting• P&L responsibility• Organization and control of the department
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VAS Product Manager
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Jun 2007 - Feb 2008
• Development and management VAS products• Promotion of products on the market• Market analysis and researching• Drawing the product documentation (product descriptions, technical requirements)• Gathering statistics (operational and financial), the formation of statistical reporting • Development and management VAS products• Promotion of products on the market• Market analysis and researching• Drawing the product documentation (product descriptions, technical requirements)• Gathering statistics (operational and financial), the formation of statistical reporting
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Advertising manager
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Sep 2006 - May 2007
Actively search for new clientsDevelopment of commercial suggestions and presentationDevelopment, control and analysis advertising campaign Actively search for new clientsDevelopment of commercial suggestions and presentationDevelopment, control and analysis advertising campaign
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Education
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National Agricultural University of Ukraine, Kyiv
Master's degree, Economics
Community
