Experience

Pacific Smoke International Inc.

• Canada
• Consumer Goods
• 1 - 100 Employee

• Senior Trade Marketing Manager

  • Apr 2022 - Present



Venus Aesthetic Intelligence

• Canada
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Senior Manager Marketing Operations

  • Jan 2016 - Present

  Responsible for managing cross functional marketing projects, developing process structure, KPIs reports, identify risks, and implementing strategies to increase revenue, inventory management, industry trends, product performance analysis, digital and printed assets, translations, and internal and external customer communication.Accountable to manage digital marketing platforms (e-commerce online store, Sales Enablement system Showpad, CRM Salesforce, Box, ERP system), inventory management and manage company events department.

• Senior Marketing Coordinator

  • Jul 2018 - Jan 2020

  Accountable to managed 5 dissemination channel, inventory management for marketing materials, support corporate accounts, customers requests and implement strategies to improve communication with B2B and B2C on marketing activities and implement process automation.Developed and implemented process to sell re-certified devices globally.Implemented strategies to optimize space in the warehouse by bundling products, reducing products variation and combining assetsRevamped the vendor’s selection and strengthened relationships , revamped structure of SKUs for marketing materials and successfully engaged 5 departments (Logistics, Finance, IT, Customer Services and Brand Marketing) to implement changes resulting in more space in the warehouses and reduced the overall cost of printingResponsible to determine all the products specification, sizes, type for printing assetsConstantly evaluating the products’ performance, identifying areas of improvement, eliminated outdated products and marketing materials to reduce carrying costs Responsible for POs creation and inventory levels (Priority ERP System)Manage E-commerce (Shopify) platform performance, navigation pages, liquid codes, content, product description, bundles and frequent brought togetherImproved overall performance in the online platform, by increasing customer traffic and implementing new apps, bundles, digital assets, banners, pop ups and customer check-out messages.Contributed to the 43% revenue increase in the online store, by reducing number of refunds, variation of Marketing materials and number of free marketing materials.

• Business Development - East USA

  • Jan 2016 - Jan 2020

  Manage Eastern US and Canada regions in English, Spanish and French, consistently exceeding sales targets by 30% as the top performer each quarter.Active cold calling, identifying new sales leads, pitching products to potential clients via email or phone to establish rapport and set up meetings.Excellent selling and negotiation skill, strong driven results, and great ability to qualify potential clients and connect with them.Salesforce experience: generate report, create dashboard, lead conversions, log activities.



Global University Systems

• United Kingdom
• Education Administration Programs
• 700 & Above Employee

• Senior Sales Consultant

  • Jul 2012 - Dec 2015

  Lead and motivate sales team in order to achieve quarterly and annual sales targets.Managed team of 5 business development associates, exceeding team sales targets by 36%Improved team productivity by 20% and conversion rate by 24% by customizing process, initiating new sales strategies, and assisting team to close dealsEstablished individual sales targets and evaluated team performance using daily, weekly, and monthly KPI’sProvided leadership and trained team on product knowledge and sales strategiesWorked closely with IT team to help develop and improve CRM and implemented system integration to match the needs of the sales teamAttended trade shows and conferences in order to generate new business and collect data on competitors

• Sales Consultant

  • Jul 2012 - Dec 2015

  • Top Sales Person for 2 consecutive years in private education• Top international sales person, exceeding annual sales targets by >300% by closing by 9 new strategic partnerships with agents • Managed a pipeline with over 6,000 self-generated leads while initiating business development activities to create new revenue sources• Exceeded new applications target by 80% • Powerful phone skills: exceed 100 cold and warm calls per day in order to generate new leads and follow up on current opportunities • Presented very high level of customer service, responsiveness, and follow-through• Developed reports to monitor the entire sales cycle, from lead creation to student admission, while developing and maintaining an effective relationship with students• Assisted other departments (Admissions, Refunds, Student services, Marketing etc) to ensure optimal customer service at all touch points.



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 700 & Above Employee

• Senior Account Executive

  • Aug 2011 - May 2012

  • Negotiated events contracts ranging between $10,000 and $800,000 with International corporate clients (B2B) in English, French, and Portuguese• Sold and coordinated wide range of corporate events, including Conferences, Workshops, Symposiums, exhibitions, and standard corporate meetings• Major clients included Procter & Gamble (P&G), UFC, Oracle, Bayer, Samsung, HP, Pfizer, JP Morgan, Janssen, GE, Microsoft, SAP• Exceed a conversion rate from proposal to contract of 14% vs. target• Managed entire sales process, including proposal, site inspection, contract negotiation, supplier & agency briefings, and post-event customer satisfaction follow up• Trained new staff on sales process and proposal software• Attended comprehensive sales and negotiations training programs



HYATT Hotels / Grand Hyatt Sao Paulo

• Hostess

  • May 2007 - Jun 2008

  • Negotiated pricing and contract terms for all client events• Managed execution of food and beverage service for all types of events, delivering best in class customer service• Leveraged Respack and Micros software packages in order to efficiently manage event execution and report on results • Negotiated pricing and contract terms for all client events• Managed execution of food and beverage service for all types of events, delivering best in class customer service• Leveraged Respack and Micros software packages in order to efficiently manage event execution and report on results