Experience

Global Youth Mentorship Initiative

• Non-profit Organizations
• 1 - 100 Employee

• Marketing Strategy Specialist

  • Jun 2017 - Present

  At GYMI, I lead the marketing team in building and reviewing marketing strategy and plans. I direct client and team marketing operations and programs to ensure marketing process. Right now I am working on a one-month marketing campaign for the 1st GYMI Educational Creativity Conference, which includes multimedia advertising, a series of marketing event held in different colleges. Except for working for marketing department, I also lead a group of volunteers, delegate tasks prior to projects and monitor them on a weekly basis. This summer, I led a group of volunteers to a poor county in China. As a leader, I was in charge of coordinating with school representatives to guide them through various event details and served as their personal coordinator throughout the entire volunteering program. As a mentor, I commented on the students' personal diaries everyday. With full love of the students, I not only motivated and inspired students in their personality growth, also, I taught them yoga and dancing, all of which would be a great asset to their social emotional development. Show less



Chinese Students and Scholars Association at University of Chicago

• Chicago, IL

• Vice President

  • Sep 2016 - Present

  • Direct the planning and execution of various international hiring events • Negotiated with event sponsors, serve as an on-site coordinator/point person • Lead Promotion & Publicity Department, build promotional plan for New Year Gala, and Karaoke Contest, which are collaborated with 9 Universities in Chicago area • Direct the planning and execution of various international hiring events • Negotiated with event sponsors, serve as an on-site coordinator/point person • Lead Promotion & Publicity Department, build promotional plan for New Year Gala, and Karaoke Contest, which are collaborated with 9 Universities in Chicago area



Chinese Students and Scholars Association at UIUC

• Urbana-Champaign, Illinois Area

• Vice Director of Promotion Department

  • Aug 2013 - May 2016

  •Led the interview team; Wrote press releases for the event; Design posters; Shot and edited promotional videos •Guided promotions for “Karaoke Competition” including engaging with social media followers by inventing “King of Voice Album”, which allowed people to submit their own voices and chose the best by voting •Led the interview team; Wrote press releases for the event; Design posters; Shot and edited promotional videos •Guided promotions for “Karaoke Competition” including engaging with social media followers by inventing “King of Voice Album”, which allowed people to submit their own voices and chose the best by voting



Baoding Daily

• Baoding, Hebei, China

• Journalist intern

  • May 2014 - Aug 2014

  • Interviewed a famous community secretary, Hongyan Li, reporting her deeds to the public and getting the story published in the newspaper • Wrote daily press releases and media alerts on a variety of events from press conferences to the opening of business and art exhibitions • Operated the social media platform, Wechat, of Baoding Daily. Wrote articles and aggregated news from other news outlets • Interviewed a famous community secretary, Hongyan Li, reporting her deeds to the public and getting the story published in the newspaper • Wrote daily press releases and media alerts on a variety of events from press conferences to the opening of business and art exhibitions • Operated the social media platform, Wechat, of Baoding Daily. Wrote articles and aggregated news from other news outlets



Illini Media

• United States
• Media Production
• 1 - 100 Employee

• Assistant Brand Manager

  • Aug 2013 - May 2014

  • Led a marketing team for an engineering magazine, “Technograph”; • Define key problems for the magazine; Conducted Readership Survey; Gathered and analyzed data; Identified target market and positioned it as “a fun magazine” Developed marketing strategy; • Implemented pre-Easter event for “Technograph”, designed radio and print ad campaign based on positioning • Successfully added 10 new engineering organization alliances in 2 weeks • Conducted promotion plan for “Salary Guide” in Daily Illini including measuring the target market, designing tailored posters and place them on selected blackboards Show less