Product Marketing Lead

• May 2022 - Present

Marketing Coordinator

• Jun 2021 - May 2022

First 5 Minutes is Australia's leading Emergency Preparedness services provider, helping businesses be compliant with Australian Standard 3745:2010.

Founder & Marketing Lead

• Dec 2019 - Present

Your results focussed growth partner.Lead Castle is a locally run marketing agency that was born from the realisation that many small to medium sized businesses were beginning to lag behind the competition when it came to generating online leads. Leads are the lifeblood of small business in the digital landscape, and without expert guidance to develop & target the right offer and message to the right audience, they're often wasting their time and money.Lead Castle's approach is focussing on conversions (which produces sales results) rather than mere traffic (which is expensive for nothing).Services Offered:- Digital Marketing Strategy + Implementation- Growth Hacking/Marketing- Website Setup & Tracking- Landing Pages & Conversion Optimisation- Influencer Marketing- Social Media & Content- PPC & Media Buying (Google Ads, Facebook/Instagram Ads)- Copywriting- Design & Branding- Email Marketing & Automation - Reporting, Optimisation & Testing

Content Creator

• Aug 2020 - Present

Delivering entertaining & educational content media to global audiences across social media platforms:ACHIEVEMENTS:- Over 1,000,000+ views on content media, shared across Facebook, YouTube, TikTok, Instagram & Twitch- Brand collaborations averaging at 2.5x ROI Delivering entertaining & educational content media to global audiences across social media platforms:ACHIEVEMENTS:- Over 1,000,000+ views on content media, shared across Facebook, YouTube, TikTok, Instagram & Twitch- Brand collaborations averaging at 2.5x ROI

Digital Marketing Specialist

• Oct 2020 - Oct 2021

- Planning & executing paid digital campaigns across Google Search, Display, Video (YouTube) & Social (Facebook + Instagram), producing high ROAS whilst remaining consistent with brand messaging.- Reporting on campaign performance data based on ROI & KPI's , providing recommendations for future campaign actions & insights - Consistently optimising existing and new campaigns for better returns on investment- Producing EDM's in Mailchimp for nurturing channels to remarket to existing consumers- Setting up advanced website tracking & goals in Google Tag Manager + Analytics- Producing new landing pages through the WordPress CRM to compliment marketing campaigns- Analysing website performance through consistent A/B testing and heatmap analysis to get the best performance from incoming traffic- Copywriting for the majority of digital marketing campaigns, materials, landing pages, outbound comm's & more- Improving SEO through keyword research and implementation into landing pages- Developing content ideas & initiatives based on previous content performance analysis- Coordinating with the UX team to ensure a high level user experience, that compliments digital marketing campaigns

Marketing Associate

• Jul 2020 - Dec 2020

Marketing Associate for BugHerd (contract basis) with responsibilities in:- Manage, set up and optimise digital campaigns with a focus on Search, Social, Display and Referral campaign channels- Provide campaign analysis and reports that provide recommendations and insights for growth- Copywriting for website landing pages, blogs, newsletters, social media and other associated marketing & product activities as required- Creation & coordination of new website landing pages in conjunction with in-house designer- Running of split tests and analysis to understand conversion and opportunities for optimisation- Ongoing management of social media activities- Input into strategy development to support marketing growth activities

Creative Marketing Specialist (Campaigns)

• Jan 2019 - Jul 2020

Responsibilities:- Worked collaboratively with key stakeholders across teams in marketing (campaigns), paid growth & acquisition (PPC/Affiliates), product and design. - Worked on the end-to-end planning, execution, feedback and delivery of creative outbound marketing campaigns; including paid advertising designs & launches, copywriting, email marketing creatives, landing page building, styling & design, and video projects.- Worked on strategic approaches to best create marketing funnels (including banners, landing pages, and conversion tools), from a marketing performance, design and usability perspective; matching the correct messages to the correct users, whilst maximising ROI.- Project manager of campaign delivery between the marketing, design and paid growth/acquisition teams; translating project requests into messages all team members could interpret efficiently, manage project statuses, and keep operations steady for eventual launch.- Writing up creative briefs for required creative marketing collateral, managing the creative design and campaign marketing processes from intial concept to final launch.- Leading constant campaign performance tracking of new marketing creatives and conducting a/b tests to gather insights to achieve continuous growth.- Copywriting of all creative marketing materials; focussing on condensing the complexities of the Envato product suite into easily understood creatives that increase conversion.- Develop, refine and gather creative marketing content ideas for use in outbound communications. - Develop engaging and high-performing creatives whilst keeping within Envato's brand guidelines - delivering engaging, polished, and high-performing creative.

Marketing Lead

• Apr 2018 - Apr 2019

Head of Marketing at industrial design lighting firm Brightgreen, with responsibilities in:- High-level marketing planning, strategy and outbound/inbound implementation for the organisation as a whole.- Project & Team Management of a 10-person team between 3 departments involving; task setting, delegation, decision making, management and point of reference.- Copywriting for all organisation marketing materials including; product pages, press releases, advertisements, email marketing campaigns, sales materials, and website/landing pages. - Advertising & Paid Growth Specialist in Google Ads platform and Facebook Ads Manager. - Marketing Researcher/Data Analyst across Google Analytics and Facebook Ads.- Social Media Management across Facebook and Instagram media platforms. - Email marketing management.- User Experience (UX) consultant & support.- Graphic design consultant & support.

Digital Marketing Manager

• Jul 2017 - Dec 2017

Marketing Internship role as Digital Marketing Manager - with responsibilities including;- Outlining high-level marketing strategy alongside senior staff members.- Creating marketing materials for the foundation and conduct outbound promotion via their social media channels. - Data collection and analysis of engagement metrics for online marketing promotions, collecting insights into the behaviour of the market and recommending future action. - Presenting marketing research insights to superiors in a way that lent itself well to organisation wide decision making.- Email marketing campaign design and management.

President & Marketing Manager

• Feb 2016 - Jan 2017

As Marketing Manager, responsibilities included; - Creating direct & indirect marketing communication collateral; email marketing, social media marketing, flyer design and copy and content marketing pieces (photo and video). - Push marketing to announce club events and related activities- Strengthened brand relationships by engaging and communicating with the social media and in-person organisation following. - Establish an authoritarian and relatable brand presence for student entrepreneurs around campus. ——As President, responsibilities included;- Networking with entrepreneurs/start up founders- Leading a team of volunteers toward a common organisation mission and vision- Negotiating with student council bodies - Hosting forum-style events, where I interviewed guests and acted as MC

Sales Representative

• Sep 2014 - Jan 2017

Retail position with Telechoice Mobile/ Vodafone Franchise - dedicating myself to ensuring the best customer experience in the store as possible, and create sales through effective pitching and customer collaboration.Further responsibilities include; - Sales pitching of various products and services- Customer contract signing for both Vodafone Mobile and Telechoice Mobile - Assisting customers with any and all issues tech related (customer service)- Handling of store finances- Equipment maintenance- Handling store enquiries over the phone- Marketing communications activities, including print, marketing material design, and social media promotion.