Yunus BALCI
Jaguar and Land Rover Online Senior Specialist at Borusan Otomotiv- Claim this Profile
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Türkçe -
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İngilizce Professional working proficiency
Topline Score
Bio
Credentials
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Front-End Web Developer
edXJan, 2018- Nov, 2024 -
Digital and Social Media Marketing Management Certificate Program
İstanbul Teknik Üniversitesi -
EF - Upper Intermediate Certificate
EF English First
Experience
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Borusan Otomotiv
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Türkiye
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Motor Vehicle Manufacturing
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500 - 600 Employee
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Jaguar and Land Rover Online Senior Specialist
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Feb 2020 - Present
Product Owner of Jaguar and Land Rover websites.• To ensure that the correct data is available at all stages of the customer journey while following the design of the website and functions, corporate identity compliance and content update• To make sure that all the models in the system are integrated into the platform by following the online sales platforms daily• Coordinate with Product Management, Sales, Marketing, CX and IT teams and all other relevant stakeholders (creative agency, PR agency, social media agency, etc.) to manage and continuously improve the platform's infrastructure and customer side, from a product development perspective,• Performing user tests of the developed products and services, ensuring that they are published to the live environment without any problems,• Ensuring that all process developments and improvements related to the platform are introduced to the teams full-time and are widely used,• To analyze, interpret, report the data, user statistics about the content quality and platform performance,• To support the development teams by analyzing the website Google Analytics reports in order to increase website traffic and sales opportunities created with Jaguar and Land Rover Online Sales Platforms and to understand customer behavior,• In coordination with Marketing Communication, to ensure that all communication and campaign details published on brand websites are integrated into Online Sales Platforms in a similar way within the framework of corporate identity,• To plan digital communications in line with marketing plans in order to penetrate the Online Sales Platforms, to develop strategic approaches to increase website traffic by evaluating performance criteria with the media buying agency,
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Oriflame Cosmetics
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Switzerland
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Personal Care Product Manufacturing
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700 & Above Employee
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Senior Digital and Online Projects Specialist
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Jul 2018 - Jan 2020
• Responsible for driving sales by developing the digital commercial plan, implementing and requesting new functionality based on the overall sales and marketing plan for the company. • Responsible for management of digital communication projects from the initial stages through to final delivery advertising campaigns with communication team.• Responsible of increasing brand awareness and preference, and deepen customer engagement across all digital platforms.• Responsible of managing and delivering company projects digital life cycle within quality, time and given budget requirements• Responsible for all global digital launches for Turkey region.• Producing e-commerce solutions according to the needs of departments• Implementing automated reports, tracking code and introducing new tools for better website optimization by using Google Analytics and Google Tag Manager.• Localizing and create new video according to the needs of the region with Adobe After Effects.
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Online Specialist
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Jun 2015 - Jul 2018
• Responsible for providing the Turkey e-commerce website (Sitecore) with excellent content, including the coordination of content between the local and global teams. As such I am responsible for opening and closing all campaigns online and overall analytics in relation to this.• Responsible for driving and implementing the e-marketing strategy in the region, together with the Communication Team.• Responsible for the coordination of various ad-hoc online projects and launches such as leads generation, online competitions, launching apps etc.• Responsible to ensure all legal requirements when it comes to online are up to date in the region.• Responsible for overall system support to the Turkey markets.• Sitecore management (Content create, upload, localize)
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Education
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2010 - 2015
Yıldız Teknik Üniversitesi
Bachelor's degree, Computer Education and Instructional Technology -
2017 -
W3Cx - World Wide Web Consortium through edX
Front-End Web Developer
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