Associate Principal Designer

• Feb 2022 - Present

Senior User Experience Designer

• Jul 2020 - Feb 2022

Kaluza is an ecosystem of intelligent platforms powering the future of energy. From revolutionising billing to smart electric vehicle charging, Kaluza’s technology is empowering some of the biggest energy suppliers to better serve their customers. Its real-time cloud platforms transform supplier operations, reducing cost to serve and boosting customer engagement. Powered by Kaluza, suppliers can invest in innovating for tomorrow’s customers and drive decarbonisation with smart, low carbon technologies that not only reduce energy bills, but lay the foundations for a more flexible energy system. kaluza.com

User Experience Designer

• Feb 2020 - Jul 2020

Leading the user experience design work for the Digital Support Experience team at Kaluza, an OVO company.

Product Designer

• Jan 2019 - Feb 2020

Led the design of giffgaff's Help product. Led the design of giffgaff's Help product.

UX Designer

• Sep 2018 - Oct 2018

Real Links is a digital platform that helps companies to fill their job vacancies through referrals from their current employees. During the 2.5 weeks design sprint, I worked together with two other team members. We conducted user research to define the current UX challenges of the platform. We also looked deeply into user psychology, using tools including experience mapping and persona, to design an engaging gamification mechanism, such as team competition and time limitation, to encourage participation from employees.

UX Design Student

• Jul 2018 - Oct 2018

During General Assembly London's UX design immersive course, I learned all the essential skills needed to become a UX designer, through lectures, workshops and four hands-on projects. During General Assembly London's UX design immersive course, I learned all the essential skills needed to become a UX designer, through lectures, workshops and four hands-on projects.

Associate Creative Strategist

• May 2017 - Jul 2018

Qumin is a London-based Chinese digital marketing agency. I oversaw the implementation of creative strategy for accounts, developed creative ideas, and managed creative ideation sessions. I wrote and managed the creation of compelling, on-brand copy, and communicated with account teams to ensure timely delivery of client/audience ready work. I also assisted other agency activities (pitching, client liaison, PR/marketing). Qumin is a London-based Chinese digital marketing agency. I oversaw the implementation of creative strategy for accounts, developed creative ideas, and managed creative ideation sessions. I wrote and managed the creation of compelling, on-brand copy, and communicated with account teams to ensure timely delivery of client/audience ready work. I also assisted other agency activities (pitching, client liaison, PR/marketing).

Digital Content Creator

• Aug 2015 - May 2017

I wrote reports, covered events, and conducted interviews for one of China’s most influential online media platforms. Luxe.co provides business information and intelligence for Chinese luxury fashion and lifestyle creatives, entrepreneurs, investors and consumers. I wrote reports, covered events, and conducted interviews for one of China’s most influential online media platforms. Luxe.co provides business information and intelligence for Chinese luxury fashion and lifestyle creatives, entrepreneurs, investors and consumers.

Founder and Director

• Sep 2012 - May 2017

I secured and led digital marketing projects for clients in Britain and America, including COS, British Museum, English Heritage, among others. Projects required a deep understanding of digital social media in both English and Chinese cultural contexts. Work focused on transcreation, high-end translation, bilingual content writing, and website localisation. I secured and led digital marketing projects for clients in Britain and America, including COS, British Museum, English Heritage, among others. Projects required a deep understanding of digital social media in both English and Chinese cultural contexts. Work focused on transcreation, high-end translation, bilingual content writing, and website localisation.

Assistant Editor

• May 2014 - Jul 2015

Created Chinese content for a leading global fashion platform with a focus on fashion, achieved a team-leading performance. Translated, proofread and sub-edited marketing communication materials for discerning high-end fashion brands. Localised Global Blue Tax Return app from English to Chinese. Created Chinese content for a leading global fashion platform with a focus on fashion, achieved a team-leading performance. Translated, proofread and sub-edited marketing communication materials for discerning high-end fashion brands. Localised Global Blue Tax Return app from English to Chinese.

M&A Reseacher, Asian Markets

• Oct 2011 - Jun 2013

Researched Asian market for a boutique investment firm, working from Chinese-language sources for clients looking to expand into Asia. Work included interpreting Chinese economic studies for English managers and clients, preparing reports on the legal requirements of clients’ projects, working with leading law firms. Researched Asian market for a boutique investment firm, working from Chinese-language sources for clients looking to expand into Asia. Work included interpreting Chinese economic studies for English managers and clients, preparing reports on the legal requirements of clients’ projects, working with leading law firms.