Experience

PSA Singapore
• Singapore
• Maritime Transportation
• 700 & Above Employee
• Executive (Media & Digital), Corporate Branding and Commercial

  • Oct 2023 - Present


Ministry of Culture, Community and Youth (MCCY)

• Singapore
• Government Relations Services
• 200 - 300 Employee

• Assistant Manager (Strategic & Media Communications)

  • Sep 2022 - Sep 2023

  • Managed media-related activities related to Sports, Philanthropy, and Volunteerism policies e.g. reviewing and responding to media queries, drafting talking points for senior management, providing staffing support at events with MCCY key stakeholders and providing inputs to media releases related to MCCY policies • Provided communications support and collaborate with policy divisions at MCCY on parliamentary matters related to MCCY family and amplified key MCCY responses through the media • Played a key role in developing integrated marketing communications campaigns that aligned with the Ministry and Whole-of-Government (WoG) messaging and objectives e.g. planned WoG content on campaigns such as Forward Singapore and National Identity communications Show less



Ministry of Communications and Information

• Singapore
• Government Relations
• 300 - 400 Employee

• Assistant Manager (Campaigns & Production)

  • Sep 2020 - Aug 2022

  • Part of the MCI Information Service program • Nominated and awarded the COVID-19 Resilience Medal for the work in the "COVID-19 Public Communications" team during the pandemic, which received the National Awards (COVID) President's Certificate of Commendation • Part of the core Digital team responsible for creating and managing social media content across 10 Gov.sg platforms and regulating content through Gov.sg community management practices • Managed cases related to POFMA (Protection from Online Falsehoods and Manipulation Act) by publishing clarifications and Factually articles that debunked falsehoods on the Gov.sg website • Created and managed branded content for WoG campaigns across digital, print, and video mediums which garnered over 2 million viewers on average • Planned and managed the Public Service Broadcast content on HDB Digital Display Panels (DDPs) that cover 70% of the content broadcast on DDPs located in 90% of HDB lift lobbies in Singapore • Researched and executed related projects on the latest digital trends, such as conducting research and providing WoG recommendations on engaging the youths through government comms, and evaluating the effectiveness of customising DDP content in various formats Show less


Gov.sg
• Singapore
• Government Administration
• 1 - 100 Employee
• Assistant Manager

  • Sep 2020 - Aug 2022


JTC Corporation

• Singapore
• Government Administration
• 700 & Above Employee

• Communications Intern

  • Aug 2019 - Dec 2019

  • Monitored and analysed monthly content performance of all JTC’s social media platforms • Created blurbs and content for JTC’s social media content, newsletters and EDMs • Brainstormed and managed sustainability content campaigns (e.g. Eco-business feature stories, JTC monthly newsletters) • Conceptualised and proposed new ideas and concepts for Human Resource (HR) Department (e.g. employer branding campaign, university career fair booths) • Monitored and analysed monthly content performance of all JTC’s social media platforms • Created blurbs and content for JTC’s social media content, newsletters and EDMs • Brainstormed and managed sustainability content campaigns (e.g. Eco-business feature stories, JTC monthly newsletters) • Conceptualised and proposed new ideas and concepts for Human Resource (HR) Department (e.g. employer branding campaign, university career fair booths)

• Public Communications Intern

  • May 2019 - Aug 2019

  • Created blurbs and fresh content for Gov.sg social media platforms, including WoG content on Singapore History and Singapore Together • Assisted in developing Standard Operating Procedures for impersonation cases on Gov.sg platforms, such as a Fake MCI phishing website that uses the Gov.sg logo • Conducted research and analysed social media trends and statistics, such as Gov.sg content performance, commenters' behaviour, and blurb writing for major media outlets • Managed and responded to public feedback received through the Gov.sg feedback portal on a daily basis Show less


DQ Institute
• Think Tanks
• 1 - 100 Employee
• Research Project Assistant

  • Dec 2018 - Feb 2019

Nanyang Business School, NTU
• Research Assistant

  • May 2018 - Dec 2018


Building and Construction Authority

• Singapore
• Government Administration
• 500 - 600 Employee

• Human Resource Executive

  • Jan 2016 - Jun 2016

  • Identified potential scholars based on BCA Undergraduate Scholarship Criteria for further shortlisting by the HR Senior Manager • Liaised with 30 potential scholars to arrange interviews, psychometric assessments, case study simulation activity for the BCA Undergraduate Scholarship • Planned and organised BCA Scholarship outreach programs to NUS, NTU and SUTD, info-sharing tea sessions and scholarship ceremonies • Worked with HR team to plan and execute company events such as annual BCA Long-Service Award ceremony Show less


MOH Holdings Pte Ltd (Singapore)
• Singapore
• Hospitals and Health Care
• 700 & Above Employee
• Healthcare Attachment Program

  • Jan 2016 - Jan 2016

Sembcorp Marine Ltd
• Singapore
• Shipbuilding
• 700 & Above Employee
• Finance Administrative Assistant

  • Nov 2013 - Jan 2014