Yun M.

Chief Marketing Officer & E-Commerce VP at Shanghai Inoherb Cosmetics Co.,LTD
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Contact Information
us****@****om
(386) 825-5501
Location
Changning District, Shanghai, China, CN

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William Wu

Sara is a savvy marketer with chrisma. She managed her brand with consumer insight which led to great successes. I really enjoyed working with her as a boutique service provider.

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Experience

  • Shanghai Inoherb Cosmetics Co.,LTD
    • Manufacturing
    • 1 - 100 Employee
    • Chief Marketing Officer & E-Commerce VP
      • Feb 2020 - Present

  • Alibaba Group
    • China
    • Software Development
    • 700 & Above Employee
    • Marketing Director - Tmall
      • Jan 2019 - Jan 2020

    • Global Marketing Director
      • Dec 2016 - Dec 2018

      2017: Led the global marketing team for AliExpress.com and Alibaba.com covering different regions such as UK, Russia, Spain, Hong Kong, USA and China.2018: Lead the integrated marketing center for Alibaba.com for both sellers and buyers marketing, covering North America, North Asia, Southeast Asia, Middle East, Europe and Great China.

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Brand Director
      • Nov 2011 - Dec 2016

      Experienced marketing director for fabric cleaning, fabric conditioner, household cleaning, foods and beverages categories.International team management and communication with UK, Singapore, Japan, India and China.Brand positioning, NPD, market development, new consumer habit development, brand P&L owner

    • Senior Brand Manager
      • Nov 2007 - Oct 2011

      2009-2011: Led the development and launch of OMO liquid in China and converted the China market from powder to liquid in two years. (used to be named mother of liquid success)2007-2009: Led the massive penetration and distribution for OMO powder even to rural areas, overtook Tide Burst powder in two years.MMM modeling, Brand Asset Development, Pricing, Research, marketing campaigns, retailing

  • Nestlé
    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Regional Marketing Manager
      • Feb 2000 - Nov 2007

Education

  • Renmin University of China
    学士, English
    -
  • Lahore University of Management Sciences
    MBA, MBA
    -

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