Yun Hsuan Chang

Business Development Manager at Portico Media 杰德影音
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei, Taipei City, Taiwan, TW

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Experience

    • Taiwan
    • Entertainment Providers
    • 1 - 100 Employee
    • Business Development Manager
      • Nov 2019 - Present

      ◾ Developing VOD business in the Taiwan region derictly report to the representative content partners such as international media group Paramount Global, A+E Networks, and Rock Entertainment Holdings. ◾ Managing content licensing deals for Nick Jr., Nickelodeon, Smithsonian, and Lifetime with multiple local video streaming services.◾ Planning marketing strategy and joint promotion campaign for the representative branded content with Chung Hwa telecom, Taiwan mobile, and Fareast telecom.◾ Increasing the first full-year sales income by 47%. Show less

    • Business Development Manager
      • Jun 2018 - Present

      ◾ Conducting market research to reshape both the content side and technical aspects of the company-owned digital publication that focused on foreign and Taiwanese drama series information (dramaqueen.com.tw) and develop business opportunities for the website.◾ Managing the website programmatic advertising plan, operating Google Ad Manager and Google Adsense, and maintaining business relationships with digital advertising agencies, such as AnyMind Group, ucfunnel, and many more agencies foreign and domestic. ◾ Liaising with the technician for resolving website development & maintenance issues.◾ In my first full year, increased the sales income by 400%, and in my second-year revenue continued growing by 50% despite the impact of the COVID-19 pandemic.◾ Developing long-term cooperation with the Global Market division of TAICCA (Taiwan Creative Content Agency) since 2020, supporting the Taiwan Pavilion project by connecting more than hundreds of Taiwan companies in the film and television industry. Show less

    • Marketing Supervisor
      • Apr 2015 - Aug 2021

      ◾ Liaising with international media group VicomCBS and A+E Networks about satellite TV channeldistribution, promotion, and customer service in the Taiwan region.◾ Planning and managing foreign linear channels (Nick Jr Aisa, Nickelodeon Asia, Comedy CentralAsia, Lifetime Asia, and fyi Asia) marketing campaigns in Taiwan.

    • Taiwan
    • Design
    • 1 - 100 Employee
    • Project Specialist
      • Jul 2014 - Jan 2015

      ◾ Executed 4 sub-plans for the 130th Anniversary of the “Taipei City Wall Celebration” project, a city government contract with a budget of over NTD$ 5 million. ◾ Assigned to The Taipei City Archives Committee and processed the related administration work and inter-agency cooperation. ◾ Organized the unveiling of “The Re-creation of the West Gate”, and drafted The Taipei City Mayor’s speech and press releases in relation to this event. ◾ Executed 4 sub-plans for the 130th Anniversary of the “Taipei City Wall Celebration” project, a city government contract with a budget of over NTD$ 5 million. ◾ Assigned to The Taipei City Archives Committee and processed the related administration work and inter-agency cooperation. ◾ Organized the unveiling of “The Re-creation of the West Gate”, and drafted The Taipei City Mayor’s speech and press releases in relation to this event.

    • China
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Specialist
      • Aug 2012 - Apr 2014

      ◾ Administered new book launch strategies and promotional schedules for two new publishing projects each month. ◾ Scripted promotional literature and newsletters, arranged press and media exposure with newspapers, magazines, radio shows, and online publications. ◾ Managed content and editorial processes for multiple social media properties including Facebook, YouTube, and Plurk. ◾ Developed promotional plans in cooperation with film distributors such as Warner Bros. (Taiwan), and Walt Disney Studio (Taiwan). Show less

Education

  • National Taipei University of Education
    Bachelor of Arts - BA, Cultural and Creative Industries Management
    2006 - 2010

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