Experience

Commerce Development Research Institute

• Taiwan
• Research Services
• 1 - 100 Employee

• Export Consultant

  • Nov 2014 - Present

  Executing government project “Project to Promote Most-Valued Products in Emerging Markets”, Responsible for analyzing consumer behaviors, predicting FMCG market trends, and proposing strategic door-opening tactics.▪ Aiming to the market of packaged food, beverage, healthy food with Halal certifacate in Malaysia and Indonesia developing market entry strategy to TW leading venders.▪ Assisted VEDAN(味丹) to acquire government subsidy by writing a proposal involving digging out market opportunity in Indonesia, evaluating local competitors, developing distributing strategy, planning marketing activities for raising brand penetration, project budgets and schedule, etc. Assisted KNOWN-YOU SEED CO., LTD (農友種苗) to acquire government subsidy by writing a proposal involving digging out market opportunity in India, evaluating local competitors, developing distributing strategy, project budgets and schedule, etc.▪ Counseled 18 vendors in medical equipment industry and medical appliance industry (e.g. WUSTECH 伍氏科技, MERITS 國睦工業, SOMNICS 萊鎂醫療器材,BOBC 柏登生醫) to drive their business and conquer the challenges they have faced by leveraging government resourcesCounseled 32 vendors in hand tool industry (e.g. WUSTECH 伍氏科技, MERITS 國睦工業, SOMNICS 萊鎂醫療器材,BOBC 柏登生醫) and beverage industry (e.g. YONHO 永和豆漿, SCFOOD 石城, )to drive their business and conquer the challenges they have faced by leveraging government resources.▪ Publications: 風傳媒世界商機大發現：抓住泰國公投的需求就是台灣手工具產業的福氣啦! March, 2017Economic Daily News (經濟日報)手工具南向 前進泰國展身手–January, 2017菲律賓拚基建 帶來大商機–April, 2015食品業菲向藍海 兩招打天下–December, 2015食品飲料消費崛起，你不容錯過的菲律賓商機–December, 2014 Show less

• Researcher

  • Aug 2012 - Present

  ▪ Publications:Book新興市場策略解析與標竿個案研究-2013中國體驗經濟正夯－中產階級崛起新消費財-2013