Senior Digital Creative Executive

• Nov 2017 - Present

Working as part of the Digital Creative team at Sleeping Giant Media, my role is varied to enable myself and my team to create and implement creative solutions to help clients grab their customer's attention.Some of the varied elements of my role include: -Social Media Management: Social media is a huge part of the way that brands can reach their existing customers as well as new audiences that they can appeal to, which is why social media is a complex and everchanging landscape. Whether it's everyday management of social platforms right down to social ads and campaigns, my experience in social media management ranges across a variety of B2B and B2C clients of different sizes.-Content WritingWhether it's functional or creative, content can have a huge impact on the way that your website ranks on Google. Which is why my approach to content writing includes careful research and consideration alongside ensuring that the content well written, informative and captivating to the user.-Audience Identification: Knowing who your company should be targeting all their marketing efforts towards is a key element to success, which is why this is a big part of the creative strategy when it comes down to digital marketing. As a result I have done audience research and identification for a wide variety of clients.