Yumi Chow

Digital Marketing Coordinator at Stryve Digital Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Cantonese Limited working proficiency

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Credentials

  • Google Analytics for Beginners
    Google
    Feb, 2022
    - Oct, 2024
  • Social Marketing Certification
    Hootsuite
    Feb, 2022
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Sep, 2021
    - Oct, 2024
  • Hubspot Inbound Marketing
    HubSpot Academy
    Aug, 2020
    - Oct, 2024
  • Online Marketing Foundations
    Lynda.com
    Jul, 2020
    - Oct, 2024

Experience

  • Stryve Digital Marketing
    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Aug 2022 - Present

  • Bad Parade
    • Canada
    • Musicians
    • 1 - 100 Employee
    • Junior Publicist
      • Aug 2022 - Present

    • Publicity Intern
      • May 2022 - Aug 2022

      • Wrote, edited and distributed client-approved pitches and press releases for 6 Canadian artists, including Amanda Sum, Mia Kelly, and Jerry Sereda• Researched national and American media outlets to build comprehensive contact lists using Google Sheets

  • Ontario Ministry of Government and Consumer Services
    • Project Assistant
      • May 2021 - Aug 2021

      • Assisted the development of the Action Request Management System (ARMS) by updating key procedural documents, editing 7 tutorial videos using DaVinci Resolve, and conducting UAT testing for external online forms• Worked with an interdisciplinary team to create the vision and goals of and plan an all-staff meeting for 65 branch members • Assisted the development of the Action Request Management System (ARMS) by updating key procedural documents, editing 7 tutorial videos using DaVinci Resolve, and conducting UAT testing for external online forms• Worked with an interdisciplinary team to create the vision and goals of and plan an all-staff meeting for 65 branch members

  • University of Guelph
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Program Coordinator, Student Nutrition Awareness Program (SNAP)
      • May 2020 - Apr 2021

      • Developed and implemented a highly effective content strategy for Facebook, Instagram, and Twitter, boosting Instagram following by 300% in 8 months• Researched, wrote and edited content for 6 blog posts to spread nutrition information (snapatuofguelph.wordpress.com), increasing the number of yearly visitors by 150%

    • Marketing Coordinator, Student Nutrition Awareness Program (SNAP)
      • Aug 2019 - Apr 2020

      • Designed relevant, on-brand social media content to build a strong social media presence on Instagram (@SNAPUofGuelph), tripling following and increasing the average number of user interaction by 500% in 12 months • Translated survey data into popular social media collaborations, contests/giveaways, and videos to generate buzz and increase turnout for events

    • Office Assistant, Office of Research
      • Oct 2018 - Apr 2019

      • Provided administrative support to the Students Promoting Awareness of Research Knowledge (SPARK), ensuring the smooth running of the office• Used Microsoft PowerPoint to develop an effective training program to increase performance of future office assistants • Provided administrative support to the Students Promoting Awareness of Research Knowledge (SPARK), ensuring the smooth running of the office• Used Microsoft PowerPoint to develop an effective training program to increase performance of future office assistants

  • Eastview Neighbourhood Community Centre
    • Canada
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Assistant Project Coordinator
      • Jun 2017 - Aug 2017

      • Led a team of 5 youths to design and paint 3 murals in the community to promote positive messages of diversity and acceptance• Monitored and reported status updates and key project milestones to supervisors to ensure projects were on schedule • Led a team of 5 youths to design and paint 3 murals in the community to promote positive messages of diversity and acceptance• Monitored and reported status updates and key project milestones to supervisors to ensure projects were on schedule

Education

  • George Brown College
    Graduate Certificate, Digital Media Marketing
    2021 - 2022
  • University of Guelph
    Bachelor of Applied Science - BASc, Applied Human Nutrition
    2017 - 2021
  • Riverdale Collegiate Institute
    High School Diploma, 3.9 GPA
    2014 - 2017

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