Experience

TREELION
• Hong Kong
• Technology, Information and Internet
• 1 - 100 Employee
• Marketing Director

  • Aug 2020 - Present


Wozai Group Holding Limited

• Marketing Director

  • Aug 2018 - Aug 2020

  -Brand building and promotion both online and offline. -Formulate marketing strategies and oversee the overall strategic growth. -Provide strategic channel development for sales team. -To develop the mainland China market, organise project inspections on market development, and propose marketing development strategies. -Manage the sales team to coordinate with internal and external relations. -Administer and co-ordinate offline events for brand awareness building, such as road shows and speech. Show less



Pure Media Asia (H.K.) Limited

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Editor In Chief of Homita (a online fashion and e-commerce platform)

  • Jan 2017 - Aug 2018

  -Formulated content strategies and designed content segments.-Planned and monitored implementation of the content calendar.-Made recommendations to drive traffic based on trending content and discussions.-Managed creative content and marketing materials to reinforce the brand value.-Supervised the visitors traffics and feedback for enacting both marketing strategies and online store UI/UX design to optimise the sales result of the channels.

• Assistant Sales Marketing Manager

  • Aug 2016 - Jan 2017

  -Media selling-Copywriting-SEM, SEO, social media and display advertising campaign management



嶺南大學

• Spectator Sports

• Student Marketing Officer

  • Jan 2015 - May 2016

  - Responsible for posters, brochures, leaflets and webpage design. - Built database applicants’ information. - Negotiated with intermediaries and partner universities; - Organized the education exhibitions in Shenzhen and Gruangzhou. - Responsible for advertising work on social media platforms like Wechat and Facebook. - Responsible for posters, brochures, leaflets and webpage design. - Built database applicants’ information. - Negotiated with intermediaries and partner universities; - Organized the education exhibitions in Shenzhen and Gruangzhou. - Responsible for advertising work on social media platforms like Wechat and Facebook.



Launchpilots (Acquired by Robin 8 in 2017)

• Hong Kong
• Advertising Services

• Marketing and Student Manager

  • Jul 2015 - Dec 2015

  -Content brainstorming - identifying and developing content around topics of interest for target audiences -Content production - creating engaging content across multiple mediums, from writing articles, designing infographics to producing videos -Content analytics - analyzing the results of your content vis-a-vis business goals and optimizing content tactics for greater impact -Design, launch and assist campaign process. Including sending emails, cold calling, contacting users and interact with student alive through intercom/Wechat/Whatsapp Show less