Marketing Trainee

• Apr 2022 - Present

Account Freelancer

• Jul 2020 - Mar 2021

Assisted the production of retainer content for the social media of NESCAFÉ Dolce Gusto (NDG); Drafted several promotional articles for the social media account of NDG, with the highest pageview of 24k; Assisted the launch campaign for the new product (Dolce Gusto Genio S); Executed monthly influencer product promotion on Redbook, and generated more than 900k exposure and 10k engagement. Assisted the production of retainer content for the social media of NESCAFÉ Dolce Gusto (NDG); Drafted several promotional articles for the social media account of NDG, with the highest pageview of 24k; Assisted the launch campaign for the new product (Dolce Gusto Genio S); Executed monthly influencer product promotion on Redbook, and generated more than 900k exposure and 10k engagement.

Marketing Researcher (On-campus)

• Jan 2020 - Mar 2020

USC Annenberg, Master of Communication Management project (Client : Huda Beauty) Conducted international marketing research for Huda Beauty; Analyzed consumers' feedback on Chinese social media. USC Annenberg, Master of Communication Management project (Client : Huda Beauty) Conducted international marketing research for Huda Beauty; Analyzed consumers' feedback on Chinese social media.

Marketing Intern

• Jun 2018 - Feb 2019

Edited and released company events newsletters; Maintained and updated the official website and the WeChat Subscription Account, posting latest news and uploading documents; Collated and filled in compliance documents, assisted the approval process of sponsorship, and conducted the follow-up work. Edited and released company events newsletters; Maintained and updated the official website and the WeChat Subscription Account, posting latest news and uploading documents; Collated and filled in compliance documents, assisted the approval process of sponsorship, and conducted the follow-up work.

Content Intern

• Sep 2017 - Jan 2018

Estimated tens of content resources for BMW, including TV drama, film, reality show, and special co-op, making powerpoint proposals, among which several are selected for further discussion; Participated in the planning of 2018 Content Strategy, organizing the resources of 4 major TV and 3 OTV platforms and selecting suitable resources for BMW; Arranged and analyzed content marketing cases of competing brands, Mercedes-Benz and Audi; Estimated tens of content resources for BMW, including TV drama, film, reality show, and special co-op, making powerpoint proposals, among which several are selected for further discussion; Participated in the planning of 2018 Content Strategy, organizing the resources of 4 major TV and 3 OTV platforms and selecting suitable resources for BMW; Arranged and analyzed content marketing cases of competing brands, Mercedes-Benz and Audi;