Marketing Manager

• Nov 2020 - Present

Marketing Manager

• Nov 2020 - Present

Digital Marketing Specialist

• Mar 2020 - Present

SaaS company (NDA Project) Responsibilities: • Develop product messaging that differentiates new products and services from others in the market. • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data. • Research competitor offerings. • Use market research data to determine product pricing. • Create product content such as case studies, videos, website copy and… Show more SaaS company (NDA Project) Responsibilities: • Develop product messaging that differentiates new products and services from others in the market. • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data. • Research competitor offerings. • Use market research data to determine product pricing. • Create product content such as case studies, videos, website copy and blog posts. • Gain insight into customer use of current products, untapped opportunities and buyer personas. Achievements and results: • Defined target audience for the product. • Made recommendations and plans for product functionality, features to add. Show less SaaS company (NDA Project) Responsibilities: • Develop product messaging that differentiates new products and services from others in the market. • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data. • Research competitor offerings. • Use market research data to determine product pricing. • Create product content such as case studies, videos, website copy and… Show more SaaS company (NDA Project) Responsibilities: • Develop product messaging that differentiates new products and services from others in the market. • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data. • Research competitor offerings. • Use market research data to determine product pricing. • Create product content such as case studies, videos, website copy and blog posts. • Gain insight into customer use of current products, untapped opportunities and buyer personas. Achievements and results: • Defined target audience for the product. • Made recommendations and plans for product functionality, features to add. Show less

Marketing Manager

• Nov 2019 - Jan 2020

Social Media Specialist

• Aug 2017 - Nov 2019

Responsibilities: • creating and implementing social media strategy for different projects (market analysis, competitor positions, customer needs, identification of markets and focus segments) • creating promotional information to drive business • coordinating multiple channels of marketing strategies (Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc) • Facebook media buying • managing budgets for marketing campaigns • building relationships with media… Show more Responsibilities: • creating and implementing social media strategy for different projects (market analysis, competitor positions, customer needs, identification of markets and focus segments) • creating promotional information to drive business • coordinating multiple channels of marketing strategies (Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc) • Facebook media buying • managing budgets for marketing campaigns • building relationships with media outlets • directing social media strategies • troubleshooting marketing campaigns that are not performing well • monitoring and improving SEO • managing employees and third-party vendors • addressing customer service problems • coming up with new ways to promote new products • analyzing customer feedback from social media platforms • writing press releases • helping with organization commercial photoshoots • participation in exhibitions Show less Responsibilities: • creating and implementing social media strategy for different projects (market analysis, competitor positions, customer needs, identification of markets and focus segments) • creating promotional information to drive business • coordinating multiple channels of marketing strategies (Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc) • Facebook media buying • managing budgets for marketing campaigns • building relationships with media… Show more Responsibilities: • creating and implementing social media strategy for different projects (market analysis, competitor positions, customer needs, identification of markets and focus segments) • creating promotional information to drive business • coordinating multiple channels of marketing strategies (Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc) • Facebook media buying • managing budgets for marketing campaigns • building relationships with media outlets • directing social media strategies • troubleshooting marketing campaigns that are not performing well • monitoring and improving SEO • managing employees and third-party vendors • addressing customer service problems • coming up with new ways to promote new products • analyzing customer feedback from social media platforms • writing press releases • helping with organization commercial photoshoots • participation in exhibitions Show less

Social Media Specialist

• Dec 2016 - Apr 2017

Treblab is USA based company that produces audio products. Responsibilities: • managing social media accounts and created social media for daily postings • implementing a marketing campaign for one of the company's new products • partnering with bloggers to increase brand awareness • creating social media graphics for daily postings • setting up and running giveaways on Instagram and Facebook Achievements and results: • increased social media following… Show more Treblab is USA based company that produces audio products. Responsibilities: • managing social media accounts and created social media for daily postings • implementing a marketing campaign for one of the company's new products • partnering with bloggers to increase brand awareness • creating social media graphics for daily postings • setting up and running giveaways on Instagram and Facebook Achievements and results: • increased social media following and clicks by 200% • improved online sales using social media channels Show less Treblab is USA based company that produces audio products. Responsibilities: • managing social media accounts and created social media for daily postings • implementing a marketing campaign for one of the company's new products • partnering with bloggers to increase brand awareness • creating social media graphics for daily postings • setting up and running giveaways on Instagram and Facebook Achievements and results: • increased social media following… Show more Treblab is USA based company that produces audio products. Responsibilities: • managing social media accounts and created social media for daily postings • implementing a marketing campaign for one of the company's new products • partnering with bloggers to increase brand awareness • creating social media graphics for daily postings • setting up and running giveaways on Instagram and Facebook Achievements and results: • increased social media following and clicks by 200% • improved online sales using social media channels Show less

Social Media Manager

• Sep 2013 - Aug 2015

appPicker is the web's leading iOS app blog. Responsibilities: • developing relevant content topics to reach the company’s target customers • creating and publishing of relevant, original, high-quality content • managing a regular publishing schedule • becoming an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate • analyzing key metrics and tweak strategy Achievements and results: •… Show more appPicker is the web's leading iOS app blog. Responsibilities: • developing relevant content topics to reach the company’s target customers • creating and publishing of relevant, original, high-quality content • managing a regular publishing schedule • becoming an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate • analyzing key metrics and tweak strategy Achievements and results: • increased brand awareness Show less appPicker is the web's leading iOS app blog. Responsibilities: • developing relevant content topics to reach the company’s target customers • creating and publishing of relevant, original, high-quality content • managing a regular publishing schedule • becoming an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate • analyzing key metrics and tweak strategy Achievements and results: •… Show more appPicker is the web's leading iOS app blog. Responsibilities: • developing relevant content topics to reach the company’s target customers • creating and publishing of relevant, original, high-quality content • managing a regular publishing schedule • becoming an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate • analyzing key metrics and tweak strategy Achievements and results: • increased brand awareness Show less