Yuliia Popova ๐Ÿ‡บ๐Ÿ‡ฆ

Strategic Partnerships Director, Influencer Marketing Management at Redmal LLC
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Contact Information
Location
Gothenburg, Vastra Gotaland County, Sweden, SE
Languages
  • Ukrainian Native or bilingual proficiency
  • English Full professional proficiency
  • Turkish Limited working proficiency
  • Swedish Limited working proficiency

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Iuliia Mudryk ๐Ÿ‡บ๐Ÿ‡ฆ

Yulia has started working as a digital marketing specialist to grow BDO Nearshoring Center's presence in the Ukrainian market and also supporting BDO Germany Marketing Team. Yulia is a fast learning and success-oriented person. That's why she expanded her role into Digital Marketing & Brand Manager. If you need to develop a digital marketing strategy, brand management, marketing strategy, market analysis, research on competitors - I can definitely recommend Yulia.

Andrew Hugg

I worked with Yuliia in Kyiv and she has advised me on digital marketing and business development in the years since. I found her to be extremely creative, as well as smart and easy to work with. I highly recommend to to someone who needs a talented thinker and strategist who you can trust completely! It is hard to find people as trustworthy and creative as Yuliia. I give her my highest recommendation!

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Credentials

  • CMO Foundations: Measuring Marketing Effectiveness (ROI)
    LinkedIn
    Oct, 2022
    - Sep, 2024
  • Fundamentals of Digital Marketing
    Google
    Feb, 2021
    - Sep, 2024
  • B2B Marketing on LinkedIn
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Building an Integrated Online Marketing Plan
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Marketing and Monetizing on YouTube
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Advertising on Facebook: Advanced (2019)
    LinkedIn
    Feb, 2020
    - Sep, 2024
  • Marketing on LinkedIn: The Sophisticated Marketer's Guide
    LinkedIn
    Feb, 2020
    - Sep, 2024
  • Blogging for Your Business (2013)
    LinkedIn
    Nov, 2018
    - Sep, 2024
  • Content Marketing: Blogs
    LinkedIn
    Oct, 2018
    - Sep, 2024
  • Online Marketing Foundations
    LinkedIn
    Oct, 2018
    - Sep, 2024
  • Digital Marketing
    Coursera
    Jul, 2018
    - Sep, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Strategic Partnerships Director, Influencer Marketing Management
      • May 2021 - Present

      -Responsible for managing the end-to-end operations of a brandโ€™s influencer marketing campaigns-Influencers outreach, negotiations, closing the deals-Building long-lasting relationships with influencers-Managing campaigns with influencers in Instagram and TikTok-Creating promotion briefs-Market Research and Trend Analysis-Tacking the success of the campaigns-Participating in brand management and website development (Shopify) -Responsible for managing the end-to-end operations of a brandโ€™s influencer marketing campaigns-Influencers outreach, negotiations, closing the deals-Building long-lasting relationships with influencers-Managing campaigns with influencers in Instagram and TikTok-Creating promotion briefs-Market Research and Trend Analysis-Tacking the success of the campaigns-Participating in brand management and website development (Shopify)

    • Sweden
    • Retail
    • 1 - 100 Employee
    • Co-Founder and Marketing Manager
      • Jun 2020 - Present

      -Develop a department-wide online marketing strategy-Supervise Ecommerce Marketing Team-Lead development of tailored marketing campaigns-Examine past performance of campaigns to improve marketing effectiveness-Generate data-driven market insights and manage relationships with partners-Creating a business plan and dealing with investors-Examine service quality and customer satisfaction-Generate ideas and strategies based on data-driven insights-Manage the sales, promotions, marketing and social media campaigns over digital platforms

    • Switzerland
    • Retail
    • 1 - 100 Employee
    • Business Development Manager
      • Mar 2021 - Mar 2022

      -Establishing partnerships with sustainable vendors in Sweden, Norway and Denmark-Lead planning, strategy, proposal process, and bid preparation-Perform market research on competitive landscape and industry trends-Building marketing strategy for e-commerce-Social media and influencer marketing strategy-Built and maintained relationships with key contacts at potential clients, consulting companies and partners in order to get access to new opportunities -Establishing partnerships with sustainable vendors in Sweden, Norway and Denmark-Lead planning, strategy, proposal process, and bid preparation-Perform market research on competitive landscape and industry trends-Building marketing strategy for e-commerce-Social media and influencer marketing strategy-Built and maintained relationships with key contacts at potential clients, consulting companies and partners in order to get access to new opportunities

    • Ukraine
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing & Brand Manager
      • Sep 2018 - Sep 2019

      - Brand Management- Developing a Social Media and Marketing campaign - Paid ads management in Facebook and LinkedIn- Startup management- Creating and establishing a positive image about the company- Managing Social Media profiles (LinkedIn, Facebook)- Employer branding & HR assistance- Recruiting: business analysts, auditors, graphic designers- Content creation for website and Social Media channels- Creating a layout for potential websiteSpeaker at KSE Job Fair 2019 "How LinkedIn can open career opportunities for you"

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Oct 2018 - Aug 2019

      MAK.today is the first online platform for temporary maids in the Kingdom of Bahrain- Social Media consulting- Digital Strategy development- Application testing (iOS) and recommendations on it's improvement- Research on competitors and market analyze in GCC region- Analyzing labour market in Bahrain MAK.today is the first online platform for temporary maids in the Kingdom of Bahrain- Social Media consulting- Digital Strategy development- Application testing (iOS) and recommendations on it's improvement- Research on competitors and market analyze in GCC region- Analyzing labour market in Bahrain

    • Digital Marketing Manager
      • Jul 2018 - Mar 2019

    • Digital Marketing Specialist
      • Sep 2018 - Feb 2019

      Client: BDO Germany- Developing LinkedIn and XING strategy- Digital marketing strategy development and implementation- Business Blogging for BDO Germany: strategy and development- Developing a webinar for Partners on topic: "Why it's important to be on LinkedIn. Create and manage your profile successfully".- Market research and analysis- Research on competitors (Big 4: EY, KPMG, Deloitte, PwC) Client: BDO Germany- Developing LinkedIn and XING strategy- Digital marketing strategy development and implementation- Business Blogging for BDO Germany: strategy and development- Developing a webinar for Partners on topic: "Why it's important to be on LinkedIn. Create and manage your profile successfully".- Market research and analysis- Research on competitors (Big 4: EY, KPMG, Deloitte, PwC)

    • United States
    • Hospitality
    • 700 & Above Employee
    • Front Office Specialist
      • Jan 2015 - 2017

Education

  • Kyiv national university of trade and economics (KNUTE)
    Master's degree, Business Administration and Management
    2015 - 2017
  • Kyiv national university of trade and economics (KNUTE)
    Bachelor's degree, Business Administration and Management, General
    2011 - 2015

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