Experience

CGTN America

• United States
• Media Production
• 100 - 200 Employee

• Digital Producer

  • May 2022 - Present

  As a skilled Multimedia Producer with a focus on micro content, I have achieved remarkable success in the digital realm over the past year. With expertise in TikTok content creation, I have amassed a combined following of over 80k followers across two accounts, and my videos have garnered millions of views. My innovative approach to displaying content through captivating animations, engaging reporting, and unique video scripts has consistently kept pace with the ever-evolving digital trends, ensuring maximum impact and audience engagement. Show less



Basilis Empire

• United States
• Advertising Services
• 1 - 100 Employee

• Contributing Editor

  • Nov 2015 - Present

  Responsible for producing, directing, writing, and editing content for Gozalo con Yernandy and Tu Guia Con Kenia Basilis on Telemundo WZDC. Analyzed trends, market and social media statistics to craft highly appealing segments that generated higher ratings and high-profile clients such as McDonalds. Connected with the local Latinx community to cover issues and topics that concern our audience. Achievements • Producing, writing, directing, and editing ads for clients such as McDonalds. • Starting the show with a 1.0 rating in December 2017 and bringing it to a 3.4 for 5 consecutive weeks at the end of 2018. • Maintained high rating for 3 consecutive years. • Creating and executing concept of all three versions of show branding from 2016-Present. • Hosted and co-produced a 3-episode series in Europe, centered on a global beauty pageant for hearing disabled individuals. • Conducted interviews with various celebrity artists, politicians, and community leaders such as Lin Manuel Miranda, Danny Trejo and Dolores Huerta. Show less



La Mera Mera 1050 AM WTOP

• Washington, District of Columbia, United States

• Social Video and Multimedia Producer

  • Feb 2021 - Aug 2022

  Produced sponsored content for La Mera Mera 1050 on Instagram and Facebook increasing app downloads by 150%. Covered live sponsored events and client remotes in the Washington DC Metro Area. • Recorded, edited, and posted content during all events on Facebook, Instagram and Twitter. • Conducted live interviews and broadcasts on La Mera Mera’s broad network of over 50k followers. • Created social media campaigns using hashtags and tags, incorporating influencers, radio talents and local businesses. • Crafted engaging and informative captions for social media. • Supervised cross-posting between radio, influencers, and businesses. • Connected with local community and fans to maximize engagement and views. Show less



Portable TV

• Washington DC-Baltimore Area

• Digital Producer

  • May 2021 - Mar 2022

  In charge of creating and executing innovative concepts to increase engagement and views on Instagram and TikTok as well as promote Portable.tv app brand and its shows including William Shatner's I Don't Understand, Kontinental Hockey League Live Games and Beijing Olympic 2022 Coverage with Ben Holden. Achievements • Designed and developed social branding for Portable TV increasing follower count by 30% in 2 months and engagement by 83.1%. •Wrote social media scripts for William Shatner, Dennis Miller and Ben Holden. Curated video content for app uploads (Portable.tv app) and directed upload teams using Airtable. • Created comprehensive social media style guides for Portable.tv app social as well as custom guide for major partnership campaigns with the NHL • Created “interactive social experiences” increasing story engagement by 73.5% on Instagram and Facebook. • Created easy-to-use templates on Canva for Instagram and Youtube Reels. • Created animations and motion graphics packages for app and show content. • Wrote, produced, and edited promotional app content with talents such as William Shatner (I Don't Understand), Ben Holden (Ultimate KHL Hockey Hub and Breakaway Beijing 2022 Olympics) and Gillian Kemmerer (KHL) • Produced social media campaigns across platforms using Instagram Stories, Reels, Twitter, YouTube Shorts increasing Portable.tv app downloads by 40% by the end of 2021. • Implemented new "sports reels" content using World of Sports news segment that increased views organically by 84.5% on Portable.tv Instagram and YouTube Shorts. Show less



Juice Lab Media

• Santo Domingo, Dominican Republic

• Freelance Producer

  • Oct 2017 - Mar 2021

  Responsible for directing and creating campaigns for clients in the United States and Dominican Republic. Coordinating with international influencers (such as Tokischa, Riccie Oriarch, Bulova, Sandra Berrocal) brands and content creators to produce highly engaging content for social media. Achievements • Produced festivals in partnership with local artists and venues in Dominican Republic, the largest being Psychedelic Carnival in La Vega, Dominican Republic with a total attendance of 16,000 guests and global artists such as Tokischa. • Produced first all-women bilingual livestream in Dominican Republic (Just Wanna Have Fun). Created visual branding, coordinated guests, interviews and rehearsals. Streamed cross-platform airing multiple live performances, interviews and content from various female media influencers and creators in Latin America. • Worked with notable influencers in Dominican Republic to produce content for clients. Managed and reported influencer productivity to clients quarterly. • Cultivated and created customer relationships for Juice Lab Media, engaging in community outreach to effectively increase sales for clients. • Managed teams across the globe using Slack, Basecamp and Airtable to develop compelling campaigns for various clients in English and Spanish. • Created and executed digital marketing campaigns using landing pages, email marketing, sales funnels, and targeted ads. • Produced engaging visual content for social media campaigns and events. Show less



Aon

• United Kingdom
• Financial Services
• 700 & Above Employee

• Interactive Media Designer

  • Jul 2014 - Mar 2015

  Created digital and social content for projects under the Global Marketing Team. • Project Manager for Scroll for the Goal Interactive Landing Page • Designed landing pages • Tracked landing page performance using Google URL builder and Adobe Omniture • Designed web and social content using brand guidelines • Created video content for employee engagement Created digital and social content for projects under the Global Marketing Team. • Project Manager for Scroll for the Goal Interactive Landing Page • Designed landing pages • Tracked landing page performance using Google URL builder and Adobe Omniture • Designed web and social content using brand guidelines • Created video content for employee engagement



Video Resume Worldwide

• Chicago, IL

• Project Manager

  • Sep 2012 - Feb 2013

  Assembled team of videographers, writers and designers to redesign the company web page and branding as well as create videos/articles for content. Included user testing. Assembled team of videographers, writers and designers to redesign the company web page and branding as well as create videos/articles for content. Included user testing.