Experience

integrationWorks Asia Co., Ltd.

• Thailand
• IT Services and IT Consulting
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2021 - Present

  • Developed and implemented a comprehensive B2B marketing strategy to increase brand awareness of the OCTOBUS IoT Platform, including SEO, social media, email marketing and other channels to drive traffic, leads and conversions; • Conducted market research and analysed customer data to identify key trends and insights in the IoT SaaS industry; • Created targeted campaigns to reach specific customer segments and increase engagement; • Built and managed content marketing program that includes posts, case studies, video materials that position the company as a thought leader in the industry in Southeast Asia; • Monitored and analysed marketing metrics (Google Ads, Google Analytics, Meta Business Suite, YouTube Studio, LinkedIn Campaign Manager, etc.) to measure the effectiveness of campaign and adjust strategies as needed; • Collaborated with cross-functional teams (developers and sales) to execute a product launch plans and go-to-market strategies, resulting in successful product adoption. Show less



YuMo Consult

• Co-Founder

  • Jan 2017 - Oct 2021

  • Market segmentation and analysis for the clients • Development of Brand identities and strategies • Development and implementation of media marketing strategies: SEO, SMM, Content Marketing, Email Marketing • Marketing metrics analysis: Google Ads, Google Analytics, Meta, etc. • E-commerce marketing tactics to drive traffic to the website, shopping platform marketing strategies. • Market segmentation and analysis for the clients • Development of Brand identities and strategies • Development and implementation of media marketing strategies: SEO, SMM, Content Marketing, Email Marketing • Marketing metrics analysis: Google Ads, Google Analytics, Meta, etc. • E-commerce marketing tactics to drive traffic to the website, shopping platform marketing strategies.



European Union Advisory Mission Ukraine (EUAM Ukraine)

• PR and Strategic Communications Advisor

  • Jan 2016 - Dec 2016

  - Development and implementation of EUAM communications strategy; - Promotion of EUAM at national and European levels; - Media relations; - Establishing, developing and maintaining ties with key EUAM stakeholders outside of EU institutions; - Development and implementation of EUAM communications strategy; - Promotion of EUAM at national and European levels; - Media relations; - Establishing, developing and maintaining ties with key EUAM stakeholders outside of EU institutions;



Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Country Manager

  • May 2003 - Apr 2016

  • Successfully launched such media brands as National Geographic, Esquire, Cosmopolitan, Men’s Health, Harper’s Bazaar, Good Housekeeping, as well as a range of books on nutrition, international cuisines, recipes, wellness, fitness. • Developed and coordinated sales and marketing strategies that contributed to the company’s significant increase in market share from 2% in 2004 to 21% in 2016. • Created business plans and budgets and effectively implemented them, while also providing monthly financial reporting to major U.S. and E.U. stakeholders. • Identified and led the development of new online and digital projects, particularly in e-commerce, that drove market share growth. • Maintained leading positions in the industry by establishing partnerships with key players in the field. • Effectively managed a medium company of 265 employees while maintaining a low turnover rate. Show less



KAZMEDIA Holding

• Media Market and Strategic Communications Consultant

  • Jan 2015 - Dec 2015

  - Consultancy on local and international media market trends and developments; - Launch of National Geographic Kazakhstan - Consultancy on local and international media market trends and developments; - Launch of National Geographic Kazakhstan



Edipresse Group

• Media Production
• 100 - 200 Employee

• Head of Marketing and Sales

  • Feb 2001 - May 2003

  Developed and implemented marketing and sales strategies; conducted numerous market researches; established solid partnerships with major advertising and distribution clients Developed and implemented marketing and sales strategies; conducted numerous market researches; established solid partnerships with major advertising and distribution clients



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• PR and Strategic Communications Manager

  • Jan 2000 - Feb 2001

  Communication strategy, media relations Communication strategy, media relations