Experience

Alfa-Bank Ukraine

• Ukraine
• Banking
• 300 - 400 Employee

• Internet Marketing Manager

  • Sep 2020 - Present

  Development and implementation of Digital Marketing StrategyCoordination and management of the team to launch, maintain and optimize advertising campaignsLaunch advertising for the mobile application. Downloads and In-app eventsWork with Facebook Ads, Google Ad, DV360, Twitter ads, ASA, Tiktok ads and software platformsAnalysis of the effectiveness of different promotion channels and development of proposals for optimizing traffic attraction channelsWork with Mobile & Web Analytics. Connect the mobile application to the Adjust analytics serviceWork with contractors to set up analytics and IT support for the site• Analysis of the market and competitors



SMM Boutique by GeniusMarketing

• Digital marketing manager

  • Feb 2019 - Jun 2020

  • Setting up, maintaining and optimizing advertising campaigns in Facebook Ads, Google Ad. Development of promotion strategy• Work with the pixel and its optimization• Work with Google Analytics• Building sales funnels • Setting up, maintaining and optimizing advertising campaigns in Facebook Ads, Google Ad. Development of promotion strategy• Work with the pixel and its optimization• Work with Google Analytics• Building sales funnels



Marketing place

• Internet Marketing Manager

  • Jan 2017 - Feb 2019

  - Work with traffic purchased under the CPA model with Facebook Ads, Google Ad- Testing of audiences, placements, banners, etc.- Work with web analytics- Analysis and optimization of advertising campaigns to achieve the goal of ROMI> 100% - Work with traffic purchased under the CPA model with Facebook Ads, Google Ad- Testing of audiences, placements, banners, etc.- Work with web analytics- Analysis and optimization of advertising campaigns to achieve the goal of ROMI> 100%