Experience

Smith & Caughey's

• New Zealand
• Retail
• 1 - 100 Employee

• Commercial Photographer

  • Nov 2014 - Present

  • Manage the end-to-end process of e-commerce photography, from product picking to studio preparation, photography and editing. Photographed products spanning fashion, food & wine, and houseware products. • Successfully led and delivered event photography for media days (product release for fashion bloggers, Viva), customer nights (food & wine tastings, fashion shows, private evenings), exclusive brand launches and yearly Charitable Christmas event. • Spearheaded a range of interior/Exterior photography projects, including documentation of historical changes to the store, counter & window displays and seasonal store decorations & displays. Field trips to provide photo reports, including Trelise Cooper design/fashion house and Parisian 1919 factory. • Successfully creating and providing photographs and imagery to the Creative Services team for use in marketing materials, including blog posts, online and print promotions. • Manage the talent Sourcing process including sourcing and hiring models for use in photoshoots, focusing on diversity and inclusivity. Oversaw full photoshoot management, including styling. • Ensuring all images are up to the high standard , using software including full Adobe Creative Suite for all editing and retouching. • Taking charge of photography equipment maintenance and upgrades. Researched and upgraded all studio equipment, generated budget vs profitability reports and proactively reviewed quality improvements thereby increasing the overall return on investment and profitability for the company. Show less



Self-employed

• New Zealand

• Freelance Photographer

  • May 2008 - Present

  www.yuliashadan.com • Successfully lead and manage client attraction strategies, source clients through various channels and deliver tailored customer service. • Manage a diverse service portfolio including personal photography, commercial photography, real estate, product photography, model portfolios, maternity shoots, weddings and pet photography. • Manage the full photography process, including equipment sourcing, people management, direction, lighting and editing. • Full ownership of the customer experience, manage customer enquiries and ensure client satisfaction throughout the process. • Won four bronze awards in four different categories at the 2017 NZIPP Iris Awards, held in Wellington, regularly recognised for excellent photos with a very high satisfaction level. Show less