Yulia Maltseva
Chief Marketing Officer at ITGirls School- Claim this Profile
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Bio
Experience
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ITGirls School
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E-Learning Providers
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1 - 100 Employee
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Chief Marketing Officer
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Oct 2022 - Present
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Refocus
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Philippines
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Education
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200 - 300 Employee
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Performance Lead
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Dec 2021 - Sep 2022
Results: - Grew in revenue from 0 to $760k per month, totaling over $1.5 million - Became world's fourth fastest-growing edtech startup - Raised $3 mln in rounds from international funds - Company's investor valuation was $40 mln - Launched a company with 10 people from scratch in 2 markets (Philippines and Indonesia) - Found PMF with the guys - Showed a huge ROMI of 1000+% - Grew my team from 10 to 240+ people Launched a company to the Philippine and Indonesian markets with minimal resources from scratch: - Developed a strategy with the team to enter the Southeast Asian markets; - Conducted the initial competitor analysis: on the educational system of the two countries in general, on certain products, on the sales funnel; - Carried out a demand study for the launch of products; - Launched the first 3 products in two countries; - Ran a price elasticity test to increase revenue and return on investment; - Made 2 funnels of attraction: webinar (and auto webinars) and direct, with ROMI 1000+% (peak ROMI value is 2300%); - Through hypothesis tests found working connections (audiences and creatives), pains that work best and made a hypothesis backlog for the future; - Completely led the process of creating the creatives and landing pages (landing pages); - Handled media planning; - Helped debottleneck and cure the key bottlenecks: trustworthiness (the problem with distrust of the new product), postponed purchases, low traffic quality, insolvency, scaling problems (through the search for new channels of attraction, audience, creative messages, funnels); - Set up processes for launching new products and new countries; - Conducted planning and retro, marketing sprints, debugging, HADI cycles and 1:1 meetings with my staff. Show less
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Qmarketing Academy
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E-Learning Providers
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1 - 100 Employee
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Senior Acquisition Manager
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May 2021 - Nov 2021
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