Experience

Silk'n | Beautiful Technology

• Netherlands
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Senior Brand and Marketing Communication Manager

  • Jan 2021 - Present



SodaStream International, Ltd.

• Israel
• Manufacturing
• 700 & Above Employee

• Senior Brand Communication Manager

  • Jan 2017 - Dec 2019

• Global Public Relations Manager

  • Jan 2015 - Dec 2017

  Executed PR strategy across all global markets.Developed core communication materials for the brand, including PR toolkits, global press releases, product launches and advertising campaigns.identified and created PR opportunities for the brand across all global markets.Coordinated over 50 global PR agencies.

• Personal Assistant To Chief Executive Officer

  • Mar 2013 - Dec 2014

  Provided administrative and business high-level support to SodaStream's CEO.Maintained CEO's calendar - Plan and schedule meetings and travel.



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Deputy Head of Military-Strategic Information Section, International Military Cooperation Department

  • Sep 2010 - Aug 2012

  Responsible for providing strategic-level security information to the foreign military attaches and peace keeping forces community in Israel by developing a yearly plan of professional briefs, overviews, conferences and tours.Created various informational materials analyzing startegic trends.

• Deputy Head of North America Section, International Military Cooperation Department

  • Sep 2006 - Aug 2010

  Executed and coordinated yearly military bilateral cooperation plans and activities, including senior-level personnel visits, delegations and strategic meetings.Created toolkits and wrote relevant background information, including talking points.managing senior level official corrspondence between the IDF and the US and Canadian military establishments.