Experience

WWF-China

• Non-profit Organizations
• 1 - 100 Employee

• Brand Officer

  • Mar 2019 - Present

  Brand management; public service advertisement planning; brand heath research and brand strategy adjusting Tailor media buy strategy for different public service advertisings projects on both online and offline channels based on marketing analysis; obtained a total media value worth 120 million in 2019 for WWF China Maintain and develop working relationships with various media companies/celebrities/influencers Brand campaigns executions in terms of brand communication, offline activities, government relations and writing analysis reports, e.g. Earth Hour, No Plastic in Nature, Tiger Day, Journey of Water, 1864 Panda Tour Show less



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Assistant Account Executive

  • Mar 2018 - Mar 2019

  Work with Estee Lauder Company and Tencent Operate Estee Lauder Company Travel Retail’s official WeChat account with strong creative copywriting skills; work with brands like Estee Lauder, LAMER, Tom Ford, Bobbi Brown and Jo Malone; create digital content calendars and communication plans.; write monthly reports based on performances; propose and carry out media buy plan; involve with campaign proposals Assist with the communication of Tencent Advertising Programming Competition Work with Estee Lauder Company and Tencent Operate Estee Lauder Company Travel Retail’s official WeChat account with strong creative copywriting skills; work with brands like Estee Lauder, LAMER, Tom Ford, Bobbi Brown and Jo Malone; create digital content calendars and communication plans.; write monthly reports based on performances; propose and carry out media buy plan; involve with campaign proposals Assist with the communication of Tencent Advertising Programming Competition



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Intern

  • Jan 2018 - Mar 2018

  Works with Ocean Spray and MARS Operate Ocean Spray official accounts on all social media and digital platforms with strong creative copywriting skills; create digital content calendars and communication plans.; write monthly reports analysing its data and performances Assist with the execution of special digital campaigns and the pitching process Works with Ocean Spray and MARS Operate Ocean Spray official accounts on all social media and digital platforms with strong creative copywriting skills; create digital content calendars and communication plans.; write monthly reports analysing its data and performances Assist with the execution of special digital campaigns and the pitching process



W Communications

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Excutive Intern

  • Sep 2017 - Dec 2017

  Worked with Levi’s, Major Baseball League and Spotify Established good working relationships with lifestyle media and KOLs; managed to get daily and special coverages for clients; involved with creative writings and helped with brand promoting activities Worked with Levi’s, Major Baseball League and Spotify Established good working relationships with lifestyle media and KOLs; managed to get daily and special coverages for clients; involved with creative writings and helped with brand promoting activities



XInhua News Agency

• Media Production
• 700 & Above Employee

• Editorial Intern

  • Dec 2014 - May 2015

  Edited online content for China’s most viewed news website Analysed the public opinions of the daily news and wrote reports Produced content of the Wechat public account, including copies, graphics, banners, H5 Edited online content for China’s most viewed news website Analysed the public opinions of the daily news and wrote reports Produced content of the Wechat public account, including copies, graphics, banners, H5