Yui Rauyruen, Ph.D

Digitization leader at Krungsri Auto
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH
Skills

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Bio

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Credentials

  • Black belt six sigma
    -

Experience

  • Krungsri Auto
    • Thailand
    • Banking
    • 200 - 300 Employee
    • Digitization leader
      • Feb 2018 - Present

      Digital strategy, Digital product development & delivery, Customer experience ( CX ), Partnerships, loyalty, Digital data & digital campaigns. Agility

    • Product leader of Car4Cash (Refinance)
      • Feb 2018 - Jun 2019

      leader of Car4Cash

  • GoBear
    • Singapore
    • Internet Publishing
    • 1 - 100 Employee
    • BD Director
      • May 2017 - Feb 2018

      Helping financial Institutions and Insurance win Digital Growth

  • bolttech.co.th
    • Thailand
    • Insurance
    • 1 - 100 Employee
    • Head of Marketing
      • May 2016 - Dec 2016

      Marketing, Branding & Communication. Partnerships and Loyalty

  • Allianz Insurance
    • United Kingdom
    • Insurance
    • 700 & Above Employee
    • Head of Partnerships, Allianz General Insurance
      • May 2015 - May 2016

      Led BD as well as Sales for new partnership channels; Automotive, Retail, Banks, CP Group Sales, Telecom and VIP

  • Southeast Insurance and Finance Group (กลุ่มอาคเนย์)
    • Thailand
    • Insurance
    • 1 - 100 Employee
    • Deputy Chief Marketing Officer
      • May 2013 - May 2015

      Lead Market Strategy, Business Development, Product Development and Product Marketing, CRM analytics, Trade marketing and Marketing Communications for 3 business Units: Life Insurance, Non life Insurance and financial productsTCC privilege platform for TCC group

  • GMM Grammy PLC
    • Thailand
    • Entertainment
    • 400 - 500 Employee
    • Head of Marketing and Business Development
      • Nov 2011 - 2013

      Led Strategy, end to end marketing programs of platform and PAY TV products, trade channels.Also Managed Customer Services, call center operation and CRM systems.In 2012 delivered acquisition of 1.1 M customersSet up retail channel network within 2 months achieved with 25 retail partners.

  • dtac
    • Thailand
    • Telecommunications
    • 700 & Above Employee
    • Head of Postpaid Marketing
      • Dec 2009 - Nov 2011

      Responsible for strategy, end to end execution for Post-paid customers, end to end marketing strategy, product (voice and internet, device) pricing and communication and channel strategy.Joined dtac as product leader of international calls.

  • GE Capital
    • United States
    • Financial Services
    • 700 & Above Employee
    • VP of Marketing
      • Jun 2006 - Nov 2009

      Black belt certified In charged of customer intelligence/customer insights Led the strategy for key selling value propositions points and ran projects on sales improvementThe Experienced Commercial Leadership Program (ECLP) - the global initiative of GE’s chairman, Jeff Immelt, for sales & marketing global leaders. Blackbelt certified. Major projects include new Visa credit cards launch for GE First Choice, Wizard Home Loan Australia, Krungsri Insurance broker and C-Tran (Customer Centricity Transformation for P Loan and Sales Finance

  • Gallup
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Consulting Spcialist
      • 2005 - May 2006

      Customer Engagement and Employee Engagement projects

  • PTT Group
    • Thailand
    • Oil and Gas
    • 700 & Above Employee
    • e-Business Strategist, Business Analyst and Planner,
      • 1998 - 2001

Education

  • The London School of Economics and Political Science (LSE)
    Msc, IT-Information System Development
    1997 - 1998
  • Thammasat University
    Doctor of Philosophy (Ph.D.), Marketing
    2001 - 2004
  • University of Kent
    Postgratuate Diploma, Business
    1995 - 1996
  • Assumption University
    BA, Business (English) minor in maketing
    1991 - 1994
  • The London School of Economics and Political Science (LSE)
    -

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