Yuheng LI

Partner & Managing Director - Business Strategy and Digital Transformation at iResearch
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • English Full professional proficiency
  • Chinese Native or bilingual proficiency

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Bio

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Credentials

  • Chartered Financial Analyst® (CFA) Charterholder
    CFA Institute
    Nov, 2022
    - Oct, 2024
  • Financial Risk Manager® (FRM)
    Global Association of Risk Professionals (GARP)
    Feb, 2020
    - Oct, 2024

Experience

    • United States
    • Market Research
    • 100 - 200 Employee
    • Partner & Managing Director - Business Strategy and Digital Transformation
      • Dec 2020 - Present

      Founding Partner of iResearch Consulting Group Shenzhen OfficeFully Responsible for the yearly financial target and P&L of consulting business;Manage a strategy and management consulting workforce with 100+ H/C across 5 industries (Retail, Consumer Goods, TMT, Financial and Automotive) and 3 functional areas as below:- Corporate Business Strategy- Digital Strategy and Transformation (Data Analytics, Organizational Change, Technology Strategy and IT Implementation)- M&A and Venture Capital Investment (Fundraising, Commercial Due Diligence, etc.)

    • China
    • Technology, Information and Internet
    • Founder and CEO
      • May 2018 - Present

      AI and big data backed SaaS platform designated for travel industry AI and big data backed SaaS platform designated for travel industry

    • United States
    • Higher Education
    • 700 & Above Employee
    • MBA Student
      • May 2016 - May 2018

      - HKU Scholarship Recipient- Investment and Strategy Track - HKU Scholarship Recipient- Investment and Strategy Track

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Strategy Consultant/Strategy Manager/Strategy Project Director
      • Aug 2011 - Feb 2017

      - Specialized in Strategy, Digital Transformation, Sales & Marketing Strategy and Optimization, Data Analytics, Customer Lifecycle Value Management (CLV) and Customer Experience Management (CEM)- TMT and Financial (Banking and Insurance) - Specialized in Strategy, Digital Transformation, Sales & Marketing Strategy and Optimization, Data Analytics, Customer Lifecycle Value Management (CLV) and Customer Experience Management (CEM)- TMT and Financial (Banking and Insurance)

    • United Kingdom
    • Business Consulting and Services
    • 500 - 600 Employee
    • Senior Consultant/Project Manager/Senior Project Manager
      • Nov 2008 - Jul 2011

      - Granted with 2010 Global Knowledge Creation Award- Business Strategy, Sales & Marketing Strategy and Brand Strategy- TMT and Consumer Goods - Granted with 2010 Global Knowledge Creation Award- Business Strategy, Sales & Marketing Strategy and Brand Strategy- TMT and Consumer Goods

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Business Analyst
      • Aug 2006 - Sep 2008

      - Selected as one of eight Ambassadors for the Nielsen Global Hospitality Program during 2008 Beijing Olympic Games- Location Study, Customer Strategy, Brand Positioning and Market Entry- Retail and Consumer Goods - Selected as one of eight Ambassadors for the Nielsen Global Hospitality Program during 2008 Beijing Olympic Games- Location Study, Customer Strategy, Brand Positioning and Market Entry- Retail and Consumer Goods

    • United States
    • Restaurants
    • 700 & Above Employee
    • Chief Bartender
      • Mar 2004 - Apr 2007

      - Only Winner of TGI Fridays 2006 Global Bartending Innovation Competition in APAC- Key Coach and Chief Bartender - Only Winner of TGI Fridays 2006 Global Bartending Innovation Competition in APAC- Key Coach and Chief Bartender

Education

  • Columbia Business School
    Master of Business Administration - MBA, Business Administration and Management, General
    2016 - 2018
  • London Business School
    Master of Business Administration - MBA, Finance, General
    2016 - 2018
  • The University of Hong Kong
    Master of Business Administration - MBA, Finance, General
    2016 - 2018
  • University of International Relations
    Bachelor of Arts - BA, International Politics
    2002 - 2006

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