Yuheng LI
Partner & Managing Director - Business Strategy and Digital Transformation at iResearch- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Chartered Financial Analyst® (CFA) Charterholder
CFA InstituteNov, 2022- Oct, 2024 -
Financial Risk Manager® (FRM)
Global Association of Risk Professionals (GARP)Feb, 2020- Oct, 2024
Experience
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iResearch
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United States
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Market Research
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100 - 200 Employee
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Partner & Managing Director - Business Strategy and Digital Transformation
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Dec 2020 - Present
Founding Partner of iResearch Consulting Group Shenzhen OfficeFully Responsible for the yearly financial target and P&L of consulting business;Manage a strategy and management consulting workforce with 100+ H/C across 5 industries (Retail, Consumer Goods, TMT, Financial and Automotive) and 3 functional areas as below:- Corporate Business Strategy- Digital Strategy and Transformation (Data Analytics, Organizational Change, Technology Strategy and IT Implementation)- M&A and Venture Capital Investment (Fundraising, Commercial Due Diligence, etc.)
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Dreaminology
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China
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Technology, Information and Internet
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Founder and CEO
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May 2018 - Present
AI and big data backed SaaS platform designated for travel industry AI and big data backed SaaS platform designated for travel industry
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Columbia Business School
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United States
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Higher Education
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700 & Above Employee
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MBA Student
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May 2016 - May 2018
- HKU Scholarship Recipient- Investment and Strategy Track - HKU Scholarship Recipient- Investment and Strategy Track
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Senior Strategy Consultant/Strategy Manager/Strategy Project Director
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Aug 2011 - Feb 2017
- Specialized in Strategy, Digital Transformation, Sales & Marketing Strategy and Optimization, Data Analytics, Customer Lifecycle Value Management (CLV) and Customer Experience Management (CEM)- TMT and Financial (Banking and Insurance) - Specialized in Strategy, Digital Transformation, Sales & Marketing Strategy and Optimization, Data Analytics, Customer Lifecycle Value Management (CLV) and Customer Experience Management (CEM)- TMT and Financial (Banking and Insurance)
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Consulting by Kantar
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United Kingdom
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Business Consulting and Services
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500 - 600 Employee
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Senior Consultant/Project Manager/Senior Project Manager
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Nov 2008 - Jul 2011
- Granted with 2010 Global Knowledge Creation Award- Business Strategy, Sales & Marketing Strategy and Brand Strategy- TMT and Consumer Goods - Granted with 2010 Global Knowledge Creation Award- Business Strategy, Sales & Marketing Strategy and Brand Strategy- TMT and Consumer Goods
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Business Analyst
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Aug 2006 - Sep 2008
- Selected as one of eight Ambassadors for the Nielsen Global Hospitality Program during 2008 Beijing Olympic Games- Location Study, Customer Strategy, Brand Positioning and Market Entry- Retail and Consumer Goods - Selected as one of eight Ambassadors for the Nielsen Global Hospitality Program during 2008 Beijing Olympic Games- Location Study, Customer Strategy, Brand Positioning and Market Entry- Retail and Consumer Goods
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TGI Fridays
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United States
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Restaurants
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700 & Above Employee
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Chief Bartender
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Mar 2004 - Apr 2007
- Only Winner of TGI Fridays 2006 Global Bartending Innovation Competition in APAC- Key Coach and Chief Bartender - Only Winner of TGI Fridays 2006 Global Bartending Innovation Competition in APAC- Key Coach and Chief Bartender
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Education
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Columbia Business School
Master of Business Administration - MBA, Business Administration and Management, General -
London Business School
Master of Business Administration - MBA, Finance, General -
The University of Hong Kong
Master of Business Administration - MBA, Finance, General -
University of International Relations
Bachelor of Arts - BA, International Politics