Optimization Manager

• Mar 2023 - Present

Senior Site Optimization Associate

• Nov 2021 - Dec 2022

Ecommerce Analyst

• Feb 2020 - Oct 2021

■ E-Commerce platform optimization and improved user experience: - 2020 revenue goal: exceeded 22% annual revenue goal in 2020 - Annual holiday campaign: achieved YoY growth in revenue (+93%) and conversion rate (+26%) on launch day ■ Platform integrations: - Implemented personalized recommendation platform, increased 5% conversion rate - Planned and maintained new SMS channels, achieved 10.8% click-through rate on all campaigns in 6 months ■ Analyzed weekly product performance report: using Google Analytics and Data Studio to analyze product performance metrics and provide insights ■ Collaborate with customer service and design team to provide and adjust website strategy ■ Consolidate products reviews and question for future product development and innovation Show less

Marketing Analyst

• Mar 2019 - Jun 2019

■ Conducted E-Commerce platform optimization and A/B test ■ Created conversion rate reports by using Google Analytics and Google Data Studio ■ Analyzed funnel data and identified the opportunities for platforms by using Excel, Hotjar and Google Analytics ■ Taxonomy project: Restructured website's taxonomy and reorganized the category, sub-category and provided recommendations ■ 301s redirect project: Redirected users to proper links and search results, decrease 11% exit rate by using Big-commerce and Google Tag Manager ■ Tracked and analyzed business metrics including exit rates, AOV, and conversion rate Show less

Graduate Intern

• Jun 2018 - Aug 2018

■ Analyzed revenue streams in 2018 by using SAS and Excel ■ Identified and prioritize strongest potential customers by clustering and segmentation analysis ■ Performed competitive and SWOT analysis to better picture the landscape and opportunities of the industry ■ Conducted both internal and external survey to better understand the customer relationship between clients and account management team ■ Developed comprehensive communications plan across all touchpoints to help the business goal of capturing an additional $250 million in three years Show less

Category Manager, E-commerce Division

• Apr 2014 - Jun 2017

Eslite Bookstore is one of the largest retail bookstore chains in Taiwan. It also provides one of the largest English language publications and translation materials in Taiwan. CNN travel articles: - The best classic department stores around the world - World's coolest bookstores ------------------------------------- ■ Planned online marketing events, achieved 13% Year Over Year growth on sales revenue ■ Curated annual marketing campaign for stationery and accessories products, achieved 24.6% growth more than 2015 ■ Analyzed daily, weekly, and monthly reports on stationery and accessories by using Excel for the Vice President ■ Implemented online marketing strategy to help new retailers build brand images ■ Increased sales revenues by identifying market trends and allocating the exposure on the platform ■ Maintained supplier relationships, counseled retailers on issues including inventory and pricing ■ Planned SEO project: worked with agency to adjust the structure to improve the efficiency of search behavior ■ EDM re-design: created new visual style and template; optimized the quality of contents, acquiring 8000 new visitors Show less

Specialist, Auction Team E-commerce

• Nov 2012 - Mar 2014

■ Planned and executed SEO project: adjusted the web content to improve the efficiency of user’s search behavior ■ Liaised with clients and provided consulting service to achieve sales goals and drive advertising revenue ■ Tracked and analyzed business metrics including sales, revenue, and traffic performances ■ Analyzed daily, weekly, and monthly reports on 3C products for the Vice President and sales managers ■ Maintained and optimized the categories advertising content to drive traffic and conversion growth Show less

Project Manager

• Sep 2011 - Oct 2012

■ Maintained relationships with internal and external clients and vendors ■ Oversaw production of projects to ensure client specifications and deadlines are met ■ Maintained relationships with internal and external clients and vendors ■ Oversaw production of projects to ensure client specifications and deadlines are met

Intern

• Jul 2010 - Aug 2010

■ Monitoring, pitching, and execution of marketing communication activities, clients including UNIQLO, CASIO, and THERMOS ■ Research project: Analyze consumer news coverage of major newspapers ■ Monitoring, pitching, and execution of marketing communication activities, clients including UNIQLO, CASIO, and THERMOS ■ Research project: Analyze consumer news coverage of major newspapers