Growth Associate

• Nov 2022 - Present

Digital Asset Specialist

• Sep 2021 - Nov 2022

As a Digital Asset Specialist under the Corporate Communications division, I am responsible for both digital public relations tasks and utilizing digital tools to optimize our digital assets. My responsibilities include but are not limited to: - Responsible for managing Adobe Experience Manager CMS for contents related to Corporate Communications in a timely manner. - Mitigated online crisis from unauthorized social media accounts by operating brand protection tools. - Increase Allianz Indonesia’s educational blog readership by implementing good SEO practices and publishing weekly newsletters. - Listening to social conversation sentiments to gain insight and maintain the social sentiment proportions. - Analyze gather insight from various data sources to generate monthly reports. - Responsible for building Allianz Indonesia's social media strategy to reach the desired metrics and handling it on a daily basis. Show less

Product Development Specialist

• Aug 2020 - Jul 2021

Adgo is a Singapore-based technology startup company who's focusing on digital marketing. I'm mainly handling the development of Tapao Indonesia, an e-commerce solution product to enable SMEs to go online with very simple steps. When I started we only got 100 merchants and now Tapao are over 200,000 strong! My job desks are: 1. Kickstart “Tapao” product in Indonesia. The product became the company’s hero product after reaching more than 200,000 users in less than 9 months. 2. Responsible for reaching the product user acquisition KPI using paid media (Facebook and Instagram Ads, Google Ads, Social Media Influencers) and organic media (Website, Instagram, Facebook and TikTok). 3. Regularly providing insights and data to the tech team regarding users feedback. 4. Managing and operating engagement programs for the users such as webinars and facebook community. 5. Operating strategic programs such as event-based discounts and promotional message deployment. 6. Successfully created a followers base and social media presence for the product’s social media (24K followers on Instagram, 11K followers on Facebook, 1,7M views on TikTok). Show less

People Partnership Intern

• Mar 2020 - Jun 2020

Content & Creative Intern

• Jun 2019 - Aug 2019

Event Marketing Intern

• Jun 2018 - Aug 2018